The minimum level of a stimulus, belowwhich there is no effect; the minimumamount below which something either doesnot exi...
AdaptationConsumers becomeaccustomed toconstant levels ofstimuli and pay lessattention to themover time.
Position: If the ad is positioned in the rightplace then there is a higher probability thata consumer’s sensory system wil...
SPECIAL THANKS• Mr. Akhtar Mahmud• Mr. Salman Mir at MindShare• Mr. Maqsood Hussain at Orient Mccan• Mr. Hassan Zubairi at...
Creative Team• Alizeh Arif 2633• Ayesha Shajani 2719• Mina Khalid 2525• Rabiya Teli 2526• Sana Aman 2619• Sanniya Firoz 26...
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
Absolute Threshold.
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Absolute Threshold.

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The minimum level of a stimulus, below which there is no effect; the minimum amount below which something either does not exist or is so faint as to seem not to exist.

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Absolute Threshold.

  1. 1. The minimum level of a stimulus, belowwhich there is no effect; the minimumamount below which something either doesnot exist or is so faint as to seem not to exist.
  2. 2. AdaptationConsumers becomeaccustomed toconstant levels ofstimuli and pay lessattention to themover time.
  3. 3. Position: If the ad is positioned in the rightplace then there is a higher probability thata consumer’s sensory system will encounterthe stimuli.
  4. 4. SPECIAL THANKS• Mr. Akhtar Mahmud• Mr. Salman Mir at MindShare• Mr. Maqsood Hussain at Orient Mccan• Mr. Hassan Zubairi at 3M
  5. 5. Creative Team• Alizeh Arif 2633• Ayesha Shajani 2719• Mina Khalid 2525• Rabiya Teli 2526• Sana Aman 2619• Sanniya Firoz 2651• Yasif Pervaiz Baig 1502 MBA(R)

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