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PPC Strategies - Mel Carson - Microsoft

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Practical PPC Strategies for Better ROI ,[object Object],Mel Carson adCenter Community Manager www.adCenterCommunity.com www.MelCarson.com www.MediaWeek.co.uk/Blogs http://Twitter.com/MelCarson
The Web Is Changing Peoples Lives
Cost Per Monk? Well, I turned to The Web. I think I typed in something like ‘retreat’ and ‘religious vocation’. Top of the list was “The Monastery” website. And so I began to feel that God might be calling me to the priesthood. I felt I really needed to talk to someone, but I had no idea who to turn to. If it hadn’t been for THE INTERNET... I would probably still be a software engineer!
Demographic Targeting
Audience Intelligence: “bleach” They Wanted They Got
Act on Audience Intelligence Insight ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sony
35-50 Year Old Males
Sony Bravia 42” TV
Jim Sterne On Optimisation ,[object Object],[object Object],[object Object],[object Object]
3 Take Aways!
3 Take Aways! ,[object Object],[object Object],[object Object]
Source: © 2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

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PPC Strategies - Mel Carson - Microsoft

  • 1.
  • 2. The Web Is Changing Peoples Lives
  • 3. Cost Per Monk? Well, I turned to The Web. I think I typed in something like ‘retreat’ and ‘religious vocation’. Top of the list was “The Monastery” website. And so I began to feel that God might be calling me to the priesthood. I felt I really needed to talk to someone, but I had no idea who to turn to. If it hadn’t been for THE INTERNET... I would probably still be a software engineer!
  • 5. Audience Intelligence: “bleach” They Wanted They Got
  • 6.
  • 10.
  • 12.
  • 13. Source: © 2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Editor's Notes

  1. Moved image to do cropping