Name: Wendy Berry
Centre: 33435 Aquinas College
AS Media Studies
OCR G321: Foundation Portfolio
Create the front cover, contents page and double page
spread for a new music magazine
WHO WOULD THE
AUDIENCE BE FOR YOUR
Who might play an
Who live in…
Who like to shop at…
I aimed my magazine at…
Males and females
students and young
Who spend money on…
Who know what
music they like…
My Target Audience
My target audience will be students and
young professionals that are both male and
female aged between 16 and 25.
The genre for my music magazine will be
rock with sub-genres of indie rock,
alternative rock and soft rock. Bands who
fall into these genre categories are quite
rebellious so appeal to my target audience of
older teenagers who want to be individual
and rebel from a mainstream lifestyle.
My target audience will also be of that age
where they start going to gigs and festivals.
The bands that fall into the genre that I have
chosen are mostly likely to play a lot of gigs
and appear at quite a few festivals.
Therefore, I will include information about
upcoming gigs and festivals but also review
My Target Audience
I feel that my magazine would be similar to NME because they both have a niche audience.
However, perhaps not by design the NME is aimed at and caters for a largely male audience. My
audience research indicates that sizeable proportion audience feels that it doesn’t fully address the
issues that these people are interested in, these people being female. In addition my research shows
that there is a significant number of females with an interest in this area who feel that there needs
and expectation aren’t being catered for at all and so chose not to buy or read any magazine. I aim to
attract these females too.
It is generally males that buy music and therefore music magazines. On the market there are music magazines
that are aimed at males that buy alternative music. However the majority of magazines on the market that
are aimed at females when it comes to music tend to focus on disposable pop e.g. X Factor winners and
manufactured boy bands. There isn’t a magazine aimed at the audience of females within the age group 16-25
who our interested in alternative rock and this is a demographic that is overlooked.
The demographic for my media product is female indie, alternative and soft rock
fans between the ages of 16 and 25.
From my research I found out that the
biggest idol for my audience is the Arctic
Monkeys and their lead singer Alex Turner.
Many readers of my music magazine will be
aspiring musicians so as the Arctic Monkeys
achieved success through their own efforts,
they are perfect role models for my audience
who will then idolise them.
The image of the Arctic Monkeys is also very
inspiring to my audience as they dress very
retro 50’s with slicked back hair, sunglasses
and smart clothing however there still is that
essence of a scruffy and rough look which is
currently the main fashion for my audience.
They also want to give the impression that if
four ordinary lads from Sheffield can turn
their image around then so can other
My Ideal Reader
The ideal reader for my product is someone who aspires to be like Haim, Lana Del
Rey or Alex Turner. These are people who model themselves on these singers and
will copy their hairstyles, fashion and style because they want to be like them. The
ideal reader for my magazine are people who are very up to date with their music
taste and constantly are aware of what’s going on in the music industry.
HOW DOES YOUR MEDIA
My media product represents the
alternative social group.
When researching social groups on
www.uktribes.com I found out that the
alternative social group likes ‘rejecting
the Mainstream lifestyle’ and therefore
does not want to listen to chart music
but alternative/indie music like in my
I have also found out that the alternative
social group are quite ‘independent’ and
again don’t want to follow the
mainstream so consequently will want to
listen to authentic bands rather than
manufactured groups in the charts.
From my research I found
out that the alternative
social group get
‘inspiration from indie
band culture’. This shows
that alternative and indie
music plays an influential
part on their lives and a lot
of what my audience do is
based on their favourite
band. This could be to do
with the music they listen
to but also the way they
dress and act.
Social Groups: Style
Style icons such as Lana Del Rey, Karen O and Florence Welch are influential to my
audience because their style is individualistic and not off the peg from chain
stores. My audience will be able to copy or take bits from their styles from picking
up items from second hand or vintage shops e.g. charity shops, Afflecks Palace or
Social Groups: Cover Star
My target audience will identify with Alex Turner on my front cover as being one of
the most iconic character representing alternative/indie music at the moment.
Because the music genre is not gender specific, the cover might feature a male or
a female artist, so long as this person is relevant to the target audience.