Fall 2015 Small Business Expo - 7 Steps to a Badass Marketing Funnel

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The document outlines a 7-step process for building an effective marketing funnel: 1) Get an audience through SEO, content, and ads. 2) Create a lead magnet to capture leads. 3) Nurture relationships with leads. 4) Build a tripwire product to start monetizing leads. 5) Overdeliver value to customers. 6) Ask customers to purchase core products and services. 7) Maximize lifetime value through ongoing relationships. The goal is to move leads through the awareness, consideration, and conversion stages of the marketing funnel.

Business

7 STEPS TO
BUILDING
A BADASS
MARKETING
FUNNEL
Will Hanke

Awareness
Consideration
Conversion
Today’s Goals:
In-Depth Training Opportunity

Get an Audience
• Know Your Target Market
• Site Design
• SEO / CRO
• Onsite Content

Lead Magnet:
noun – an irresistible
bribe offering a
specific chunk of
value to a prospect in
exchange for their
contact information
(DigitalMarketer.com)

Recap + Q&A
1. Get an Audience
2. Create a Lead Magnet
3. Nurture the Relationship
4. Build a Tripwire
5. Overdeliver
6. Ask for the Core Sale
7. Maximize the Relationship

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