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Are App Developers Encashing Globally
- 1. APPORTUNITY Are App Developers Encashing Globally? ASHAY PADWAL, CTO & CO- FOUNDER, VSERV.MOBI
- 3. Mobile Internet 10X Desktop Internet Mainframe Microcomputer PC Desktop Mobile 1MN+ 10MN+ 100MN+ Internet 1BN+ Internet 10BN+
- 4. Every Physical and Digital interaction will be “APPified”
- 5. OPPORTUNITY beyond
- 6. QUICK REALITY CHECK FACTS
- 7. 1 75% OF MOBILE SUBSCRIBERS ARE IN EMERGING MARKETS 75% Emerging Markets
- 8. REALITY CHECK #1 REALITY CHECK # 1 Are you targeting emerging markets with your mobile offering? Will you leave out 75% of the global market?
- 9. 2 FEATURE PHONE DOMINATE GLOBALLY even in Developed Markets 98% 96% 90% 2% 4% 10% South America Africa E. Europe & Asia Pacific 68% 63% Smart Phones Feature Phones 32% 37% W. Europe North America
- 10. … WILL CONTINUE DOMINATING IN EMERGING MARKETS PREPAID SUBSCRIBER BASE 92% 86% 90% 90% EGYPT SOUTH AFRICA VIETNAM NIGERIA 85% 82% 82% 90% COLOMBIA BRAZIL INDIA INDONESIA USERS PAY FULL PRICE NO “CONTRACT” CAN’T AFFORD $ 400 SMARTPHONES WANT BEST FEATURES NO HANDSET SUBSIDY AT LOWEST PRICES
- 11. … WHILE BECOMING “SMARTER”! SURFS THE MUSIC ON PLAY GAMES SOCIAL MEDIA INTERNET LOUDSPEAKERS ACCESS All Phones are SMART! PLAYS RUN APPS All this in VIDEOS a phone costing less than $30
- 12. REALITY CHECK #2 REALITY CHECK # 2 Are you building Apps for Feature phones? Or will you leave out 70-90% of the global market?
- 13. 3 MOBILE INTERNET IS THE INTERNET IN EMERGING MARKETS DEVELOPED MARKETS EMERGING MARKETS USA: 25% EGYPT: 70% UK: 22% INDIA: 59% RUSSIA: 19% NIGERIA: 50%
- 14. … AND MOST HAVE NEVER EXPERIENCED THE PC INTERNET!
- 15. FEATURE PHONE USERS LEAD MOBILE ONLY INTERNET USAGE 91% NIGERIA 77% KENYA 94% INDONESIA Mobile Only Internet Generation Device Ownership Feature Phones 75% CHINA 76% BRAZIL Smart Phones
- 16. REALITY CHECK #3 You have an opportunity to rethink paradigms Are you leveraging it to build 100% mobile experiences? v/s Earlier, Now, Just Another Screen The Primary Screen
- 17. $0.99 PAID APP MODEL WILL NOT WORK 4 IN EMERGING MARKETS 72.7% ~ 1% MOBILE PHONE CREDIT CARD PENETRATION PENETRATION
- 18. MUCH LOWER PER CAPITA GDP
- 19. REALITY CHECK #4 Do you have a differentiated monetization strategy? Different for Developed & Emerging markets?
- 20. 5 MOBILE IS THE 7TH MASS MEDIA
- 21. MOST POWERFUL MASS MEDIA EVER! PRINT Text/Image RADIO Music Broadcast TV Video INTERNET Interactive Mobile +
- 22. MOBILE ALREADY AHEAD IN INDIA India Internet Traffic: Desktop v/s Mobile
- 23. ADVERTISING SPENDS WILL FOLLOW USERS
- 24. REALITY CHECK #5 Are you viewing mobile as a media to reach the ‘masses’ or only the ‘technology elite’? v/s
- 25. SMART WAYS To Leverage the Global APPortunity
- 26. Focus efforts on 2 platforms that #1 will give widest reach J2ME Feature phones Smart phones No Brand
- 27. Localization is ideal, but even just #2 “English” can get you quite far Significant English speaking audience
- 28. Don’t be scared of trying #3 Hybrid Monetization Models Hybrid Monetization Models FREE: PAID: In-App Ads payment via based Telcom billing
- 29. Maximize distribution: #4 look beyond platform App Store
- 30. Focus on your strengths ; #5 find the right partners for the rest AD BASED MONETIZATION Ad Networks DISTRIBUTION Independent app stores / sites BILLING Telco billing payment aggregators PAID PROMOTION Mobile focused Ad agency
- 31. SUMMARY Focus efforts on platforms that will 1 give widest reach Localization is ideal, but even just 2 “English” can get you quite far Don’t be scared of trying 3 Hybrid Monetization Models Maximize distribution 4 look beyond platform App Store Focus on your strengths - 5 find the right partners for the rest
- 32. Ashay Padwal ashay@vserv.mobi Call Now!