SEO Strategies for 2013

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SEO Strategies for 2013

  1. 1. SEO Strategy for 2013
  2. 2. 2012: Year of the Panguin CONTENT LINKS Engagement Low Quality Freshness Anchor Text Relevancy Social
  3. 3. Stay Relevant to Your Site
  4. 4. Results Focusing on Relevancy & Intent
  5. 5. Get Chunky With The Long Tail Source: http://www.seomoz.org/blog/illustrating-the-long-tail
  6. 6. Stop Keyword Stuffing Avoid repetition in page titles as well
  7. 7. Remove Low Quality Content
  8. 8. Stop Watching Daily RankingsIt is more important to focus on overall keyword trends, movement, and reaction to Google updates than daily rankings.
  9. 9. Stop Building Low Quality Links Source: http://www.seomoz.org/blog/unnatural-link-warnings-blog-networks-advice
  10. 10. SEO Strategies for 2013Content Optimization Local Search Mobile 10Technical SEO
  11. 11. Become Strategically Integrated
  12. 12. The New Ways to Measure SEO
  13. 13. Improve your CTR CurveSource: http://www.seomoz.org/blog/mission-imposserpble-establishing-clickthrough-rates
  14. 14. Search Queries & Impressions
  15. 15. Create Content for Consumers, Not Google
  16. 16. Understand Content Marketing Target Online Content Content Audience Behavior Development Placement(Personas) (Interest) (Messaging) (Platforms)
  17. 17. Produce All Kinds of Content Source: http://www.seomoz.org/
  18. 18. Shotgun vs. RifleSource: http://www.slingshotseo.com/blog/rifle-shot-vs-shotgun-blast-the-value-of-coordinated-content/
  19. 19. Write Content for Influencers
  20. 20. Use These Social Media Platforms
  21. 21. Evaluate the Current Link Profile
  22. 22. Set Up & Optimize Local Listings
  23. 23. Choose a Mobile Design Strategy
  24. 24. Make your Site Crazy Fast
  25. 25. Use Schema To Stand Out
  26. 26. 26
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