SEO Strategies for 2013
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SEO Strategies for 2013

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SEO Strategies for 2013 SEO Strategies for 2013 Presentation Transcript

  • SEO Strategy for 2013
  • 2012: Year of the Panguin CONTENT LINKS Engagement Low Quality Freshness Anchor Text Relevancy Social
  • Stay Relevant to Your Site
  • Results Focusing on Relevancy & Intent
  • Get Chunky With The Long Tail Source: http://www.seomoz.org/blog/illustrating-the-long-tail
  • Stop Keyword Stuffing Avoid repetition in page titles as well
  • Remove Low Quality Content
  • Stop Watching Daily RankingsIt is more important to focus on overall keyword trends, movement, and reaction to Google updates than daily rankings.
  • Stop Building Low Quality Links Source: http://www.seomoz.org/blog/unnatural-link-warnings-blog-networks-advice
  • SEO Strategies for 2013Content Optimization Local Search Mobile 10Technical SEO
  • Become Strategically Integrated
  • The New Ways to Measure SEO
  • Improve your CTR CurveSource: http://www.seomoz.org/blog/mission-imposserpble-establishing-clickthrough-rates
  • Search Queries & Impressions
  • Create Content for Consumers, Not Google
  • Understand Content Marketing Target Online Content Content Audience Behavior Development Placement(Personas) (Interest) (Messaging) (Platforms)
  • Produce All Kinds of Content Source: http://www.seomoz.org/
  • Shotgun vs. RifleSource: http://www.slingshotseo.com/blog/rifle-shot-vs-shotgun-blast-the-value-of-coordinated-content/
  • Write Content for Influencers
  • Use These Social Media Platforms
  • Evaluate the Current Link Profile
  • Set Up & Optimize Local Listings
  • Choose a Mobile Design Strategy
  • Make your Site Crazy Fast
  • Use Schema To Stand Out
  • 26