SEO Strategy for     2013
2012: Year of the Panguin  CONTENT         LINKS  Engagement    Low Quality   Freshness    Anchor Text   Relevancy      So...
Stay Relevant to Your Site
Results Focusing on Relevancy &             Intent
Get Chunky With The Long Tail     Source: http://www.seomoz.org/blog/illustrating-the-long-tail
Stop Keyword Stuffing             Avoid repetition in page                  titles as well
Remove Low Quality Content
Stop Watching Daily RankingsIt is more important to focus on overall keyword trends, movement,         and reaction to Goo...
Stop Building Low Quality Links Source: http://www.seomoz.org/blog/unnatural-link-warnings-blog-networks-advice
SEO Strategies for 2013Content Optimization                                Local Search                       Mobile      ...
Become Strategically Integrated
The New Ways to Measure SEO
Improve your CTR CurveSource: http://www.seomoz.org/blog/mission-imposserpble-establishing-clickthrough-rates
Search Queries & Impressions
Create Content for Consumers, Not Google
Understand Content Marketing  Target       Online       Content       Content Audience    Behavior     Development   Place...
Produce All Kinds of Content         Source: http://www.seomoz.org/
Shotgun vs. RifleSource: http://www.slingshotseo.com/blog/rifle-shot-vs-shotgun-blast-the-value-of-coordinated-content/
Write Content for Influencers
Use These Social Media Platforms
Evaluate the Current Link Profile
Set Up & Optimize Local Listings
Choose a Mobile Design Strategy
Make your Site Crazy Fast
Use Schema To Stand Out
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SEO Strategies for 2013

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SEO Strategies for 2013

  1. 1. SEO Strategy for 2013
  2. 2. 2012: Year of the Panguin CONTENT LINKS Engagement Low Quality Freshness Anchor Text Relevancy Social
  3. 3. Stay Relevant to Your Site
  4. 4. Results Focusing on Relevancy & Intent
  5. 5. Get Chunky With The Long Tail Source: http://www.seomoz.org/blog/illustrating-the-long-tail
  6. 6. Stop Keyword Stuffing Avoid repetition in page titles as well
  7. 7. Remove Low Quality Content
  8. 8. Stop Watching Daily RankingsIt is more important to focus on overall keyword trends, movement, and reaction to Google updates than daily rankings.
  9. 9. Stop Building Low Quality Links Source: http://www.seomoz.org/blog/unnatural-link-warnings-blog-networks-advice
  10. 10. SEO Strategies for 2013Content Optimization Local Search Mobile 10Technical SEO
  11. 11. Become Strategically Integrated
  12. 12. The New Ways to Measure SEO
  13. 13. Improve your CTR CurveSource: http://www.seomoz.org/blog/mission-imposserpble-establishing-clickthrough-rates
  14. 14. Search Queries & Impressions
  15. 15. Create Content for Consumers, Not Google
  16. 16. Understand Content Marketing Target Online Content Content Audience Behavior Development Placement(Personas) (Interest) (Messaging) (Platforms)
  17. 17. Produce All Kinds of Content Source: http://www.seomoz.org/
  18. 18. Shotgun vs. RifleSource: http://www.slingshotseo.com/blog/rifle-shot-vs-shotgun-blast-the-value-of-coordinated-content/
  19. 19. Write Content for Influencers
  20. 20. Use These Social Media Platforms
  21. 21. Evaluate the Current Link Profile
  22. 22. Set Up & Optimize Local Listings
  23. 23. Choose a Mobile Design Strategy
  24. 24. Make your Site Crazy Fast
  25. 25. Use Schema To Stand Out
  26. 26. 26

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