1. SEO Strategy for
2013

2. 2012: Year of the Panguin
CONTENT LINKS
Engagement Low Quality
Freshness Anchor Text
Relevancy Social

3. Stay Relevant to Your Site

4. Results Focusing on Relevancy &
Intent

5. Get Chunky With The Long Tail
Source: http://www.seomoz.org/blog/illustrating-the-long-tail

6. Stop Keyword Stuffing
Avoid repetition in page
titles as well

7. Remove Low Quality Content

8. Stop Watching Daily Rankings
It is more important to focus on overall keyword trends, movement,
and reaction to Google updates than daily rankings.

9. Stop Building Low Quality Links
Source: http://www.seomoz.org/blog/unnatural-link-warnings-blog-networks-advice

10. SEO Strategies for 2013
Content Optimization
Local Search
Mobile
10
Technical SEO

11. Become Strategically Integrated

12. The New Ways to Measure SEO

13. Improve your CTR Curve
Source: http://www.seomoz.org/blog/mission-imposserpble-establishing-clickthrough-rates

14. Search Queries & Impressions

15. Create Content for Consumers, Not Google

16. Understand Content Marketing
Target Online Content Content
Audience Behavior Development Placement
(Personas) (Interest) (Messaging) (Platforms)

17. Produce All Kinds of Content
Source: http://www.seomoz.org/

18. Shotgun vs. Rifle
Source: http://www.slingshotseo.com/blog/rifle-shot-vs-shotgun-blast-the-value-of-coordinated-content/

19. Write Content for Influencers

20. Use These Social Media Platforms

21. Evaluate the Current Link Profile

22. Set Up & Optimize Local Listings

23. Choose a Mobile Design Strategy

24. Make your Site Crazy Fast

25. Use Schema To Stand Out

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