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SEO Strategy for 2013
Out with the old…2012: Year of the Panguin  CONTENT            LINKS Engagement        Low Quality  Freshness        Ancho...
Out with the old…Stay Relevant to Your Site                             3
Out with the old…Results Focusing on Relevancy &             Intent                                  4
Out with the old…Get Chunky With The Long Tail    Source: http://www.seomoz.org/blog/illustrating-the-long-tail   5
Out with the old…Stop Keyword Stuffing                        6
Out with the old…Remove Low Quality Content                             7
Out with the old… Stop Watching Daily RankingsIt is more important to focus on overall keyword trends, movement,and reacti...
Out with the old…Stop Building Low Quality Links    Source: http://www.seomoz.org/blog/unnatural-link-warnings-blog-networ...
SEO Strategies for 2013Content Optimization                                Local Search                       Mobile      ...
2013 SEO StrategiesBecome Strategically Integrated                               11
2013 SEO StrategiesThe New Ways to Measure SEO                        CTR %     Traffic          Position                 ...
2013 SEO StrategiesImprove your CTR CurveSource: http://www.seomoz.org/blog/mission-imposserpble-establishing-clickthrough...
2013 SEO StrategiesSearch Queries & Impressions                               14
2013 SEO StrategiesCreate Content for Consumers – Not             Google                                15
2013 SEO Strategies     Understand what Content           Marketing is  Target       Online       Content       Content Au...
2013 SEO StrategiesProduce All Kinds of Content       Source: http://www.seomoz.org/   17
2013 SEO Strategies                  Shotgun vs. RifleSource: http://www.slingshotseo.com/blog/rifle-shot-vs-shotgun-blast...
Write Content to Appeal to        Influencers                             19
2013 SEO StrategiesUse These Social Media      Platforms                          20
2013 SEO StrategiesEvaluate the Current Link Profile                                21
2013 SEO StrategiesSet Up & Optimize Local Listings                                   22
2013 SEO StrategiesChoose a Mobile Design Strategy                               23
2013 SEO StrategiesMake your Site Crazy Fast                            24
2013 SEO StrategiesUse Schema To Make Your Site         Stand Out                               25
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Booyah SEO Strategies for 2013

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Emerging SEO strategies include mobile site optimization, social media, content development, integrated Google Webmaster Tool data, and local maps marketing. Watch for more discussion on 2013 SEO strategies in your upcoming meetings.

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Booyah SEO Strategies for 2013

  1. 1. SEO Strategy for 2013
  2. 2. Out with the old…2012: Year of the Panguin CONTENT LINKS Engagement Low Quality Freshness Anchor Text Relevancy Social 2
  3. 3. Out with the old…Stay Relevant to Your Site 3
  4. 4. Out with the old…Results Focusing on Relevancy & Intent 4
  5. 5. Out with the old…Get Chunky With The Long Tail Source: http://www.seomoz.org/blog/illustrating-the-long-tail 5
  6. 6. Out with the old…Stop Keyword Stuffing 6
  7. 7. Out with the old…Remove Low Quality Content 7
  8. 8. Out with the old… Stop Watching Daily RankingsIt is more important to focus on overall keyword trends, movement,and reaction to Google updates than daily rankings. 8
  9. 9. Out with the old…Stop Building Low Quality Links Source: http://www.seomoz.org/blog/unnatural-link-warnings-blog-networks-advice 9
  10. 10. SEO Strategies for 2013Content Optimization Local Search Mobile 10Technical SEO
  11. 11. 2013 SEO StrategiesBecome Strategically Integrated 11
  12. 12. 2013 SEO StrategiesThe New Ways to Measure SEO CTR % Traffic Position Engagement Query Impressions SEO Conversions KPIs 12
  13. 13. 2013 SEO StrategiesImprove your CTR CurveSource: http://www.seomoz.org/blog/mission-imposserpble-establishing-clickthrough-rates 13
  14. 14. 2013 SEO StrategiesSearch Queries & Impressions 14
  15. 15. 2013 SEO StrategiesCreate Content for Consumers – Not Google 15
  16. 16. 2013 SEO Strategies Understand what Content Marketing is Target Online Content Content Audience Behavior Development Placement(Personas) (Interest) (Messaging) (Platforms) 16
  17. 17. 2013 SEO StrategiesProduce All Kinds of Content Source: http://www.seomoz.org/ 17
  18. 18. 2013 SEO Strategies Shotgun vs. RifleSource: http://www.slingshotseo.com/blog/rifle-shot-vs-shotgun-blast-the-value-of-coordinated-content/ 18
  19. 19. Write Content to Appeal to Influencers 19
  20. 20. 2013 SEO StrategiesUse These Social Media Platforms 20
  21. 21. 2013 SEO StrategiesEvaluate the Current Link Profile 21
  22. 22. 2013 SEO StrategiesSet Up & Optimize Local Listings 22
  23. 23. 2013 SEO StrategiesChoose a Mobile Design Strategy 23
  24. 24. 2013 SEO StrategiesMake your Site Crazy Fast 24
  25. 25. 2013 SEO StrategiesUse Schema To Make Your Site Stand Out 25
  26. 26. 26

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