SEOFundamentalsOutlineLecture 2 @ initLab hackerspace Presentation by Kalin Chernev
Agenda● On-page and off-page optimization● Browser tools to audit websites● Tools to detect website technologies● Drupal-specific SEO● WordPress-specific SEO● Homework● Competition and trends● Monitoring and maintenance
On-page and off-page SEOTheory and all the things are available at theSearch Engine Optimization Lecturepresentaiton at slideshare.net(from page 26 on)Point 1: Learn a bit of HTMLPoint 2: Prepare for competition and trendsPoint 3: Off-page optimization = ORM
Auditing a website (techie)Rule for thumb: user a browser!Therefore: dont use Internet Explorer!Be smart: user extensions to make your webexperience both pleasing, and practical!Search for SEO extensions that fit your needs.Use your extensions wisely to serve you.
Browser extensionsFirefox:http://tools.seobook.com/https://addons.mozilla.org/en-US/firefox/addon/seoquake-seo-extension/?src=searchhttps://addons.mozilla.org/en-US/firefox/addon/seo-toolbar-by-seomoz/?src=searchChrome:https://chrome.google.com/webstore/detail/seo-for-chrome/oangcciaeihlfmhppegpdceadpfaocljhttps://chrome.google.com/webstore/detail/seo-site-tools/diahigjngdnkdgajdbpjdeomopbpkjjchttps://chrome.google.com/webstore/search-extensions/seoOpera:https://addons.opera.com/en/search/?query=SEOSurely, there are many others, just search for them, and use the best one to suite your needs!
Detecting site technologiesTalking of SEO, the first thing you usually do when taking on a new project, is figuring out what kind oftechnologies are behind the scenes, so that you can estimate and approach your clients projectprofessionally.Your work on the website itself varies from case to case, depending on the content managementsystem used, or if its a static website - the source code.You can use the Ctrl + U shortcut in your browser to see the source code of a given browser, but youcan as well use smart tools to analyze the technology stack behind.One of the most popular technology detection tools is BuiltWith Technology Lookup. It will give you allthe information about scripting languages used on the server, together with the information aboutwhether and which platform (framework) is used to develop and build the website.This way you can understand, for example whether you clients website has been built on Drupal,WordPress, Joomla! or any platform/framework.
Drupal-specific SEODrupal is an open source, PHP-based, very popular, content managementsystem, and a framework. It helps normal people build complex websites andweb applications in general. Drupal is one of the best open source PHP-basedsystems to create well-optimized web projects.General guidelines on optimizing Drupal for good SEO results: - Turn on Drupal core caching options for performance optimization - Use SEO Checklist module basic configurations and modules - Utilize all your knowledge about keywords search and targeting - Utilize all your knowledge about the general on-page optimizations - Write good code; Focus on simple backend functionalities - Read from drupal.org and all the books and open materials you can
WordPress-specific SEOWordPress is also an open source, PHP-based, very (very very) popular,content management system, and a framework. While Drupal is targeting userswho aim for complex websites, WordPress is more focused on users who wantsmooth and beautiful, and very simple-to-use websites. WordPress is a greatchoice for building beautiful and usable websites with good API behind.General guidelines on optimizing WordPress for good SEO results: - Turn on WordPress core permalinks options and clean the URLs - Use SEO-focused plugin for basic configurations - Utilize all your knowledge about keywords search and targeting - Utilize all your knowledge about the general on-page optimizations - Write good code, meaning focus on simple backend functionalities - Read from wordpress.org and all the books and open materials you can
Advantages of open sourceKeep in mind: using open source provide a lot benefits for website builders andusers. Open source means freedom and smart way of achieving results.Open source means less development time, compared to vendors solutions.Open source means better and cleaner business models.Open source means learning from the best practices.Conclusion: use open source frameworks as much as possible!
Competition and trendsTheory and all the things are available at theSearch Engine Optimization Lecturepresentaiton at slideshare.net(from page 39 on)Point 1: Do what competition do + 10% over itPoint 2: Mind the trends and take advantage
Maintenance + monitoringTheory and all the things are available at theSearch Engine Optimization Lecturepresentaiton at slideshare.net(from page 46 on)Point 1: Metrics are facts, use them wiselyPoint 2: Utilize the right tools for your project
Thanks and questions Feedback the presenter! n: Kalin Chernev e: kalata(at)shtrak.eu u: http://shtrak.eu/kalata