SEO e-commerce guide 2019 for Vintage Agency

1. SEOe-commerceguide
2019
For Vintage Agency

2. SEO e-commerce structure
1. Semantic core
2. Structure site SEO
3. Technical SEO
4. On-page SEO
5. CRM SEO
6. Microformat & Social
7. Web analytics
8. Mobile friendly
9. SPA web sites

3. Semanticcore
 Intents: informational, navigational, transactional,
commercial
 High, Middle, Low frequency keywords
 Clustering semantic core for groups

4. Structuresite
SEO
 Mindmap structure site
 URLs friendly
 Breadcrumbs
 Internal links
 Tags
 Filters
 Pagination
 Hreflang tag
 XML sitemap

5. TechnicalSEO
 301, 302 redirects /, index.html, www versions
 Page errors 404, 50X
 HTTP response status: 200 OK, 301, 302
 Meta name robots tag
 Robots.txt
 Canonical tag
 External links
 Code site optimization
 Speed site desktop / mobile

6. On-pageSEO
 Title
 Description
 Keywords (Bing)
 H1
 Wireframe page H2-H6 header tags
 Images alt, title, url
 Content

7. CRMSEO
 SEO product page (title, description)
 SEO images (url, alt, title)
 URL product page
 Content field
 Meta-tag robots (index, follow)
 Canonical tag

8. Microformat&
Social
 Schema.org (info, breadcrumbs, contacts, reviews etc.)
 Open graph protocol (social)
 Like, share buttons

9. Webanalytics
 Google Tag Manager
 Google Analytics
 Google Analytics (Events, Goals, Ecommerce, 404)
 Google Search Console
 Bing webmasters
 Google Ads (PPC)

10. Mobilefriendly
 Adaptive mobile
 Mobile first index
 AMP (accelerated mobile pages project)
 PWA (progressive web aps)

11. SPAwebsites(singlepage
applications)

12. Newversioncrawler
Googlebot
• ES6 (последний языковый стандарт JS) и свежий
функционал JavaScript.
• IntersectionObserver for lazy-loading (подгрузка
контента при скролле).
• API для веб-компонентов v1 (Web Components —
удобная технология для упрощения и ускорения
разработки веб-документов).
News from Google 7 may 2019

13. Changes
Chrome74

14. GoogleJS

15. Tools
Googlebot
renderornot
 The Mobile-friendly Test
 The URL Inspection Tool
 Lighthouse

16. Vue.jsSEO
SPA (Single Page Application)
Disadvantages:
 1 only html page, bad for SEO
Decision:
 SSR (Server Side Rendered)
 SPA + Pre-render

17. Vue.jsSEOtips
Vue-meta
 Meta tags
 Social tags
 Schema.org
 Canonical tag
Vue-router-sitemap
 Sitemap.xml
Nuxt.js
 Prerendering
 Server-Side Rendering - SSR

18. CTR% clicks
SERP

19. SEOservices
 Ahrefs.com
 Similarweb.com
 Seranking.com
 Semrush.com
 Lighthouse tool
 Developers Google guides
 Google services
 Google SERP 

20. Ivan Myrnyi
SEO
LinkedIn /myrnyi
Telegram @mkmyrnyi