Indian Online Women and Moms: Research Review by TrendsSpotting

What Women Want? Indian Online Women & Moms Research Review

1 in every 3 Internet users in India are women. (Up from 1 in every 5 ,March 2009) Source: Comscore- March 2010

1 in every 3 women (15-34 year) in SEC ABC towns are active internet user Source: IRS Q1 2010, Comscore – May 2010

Core TG: 15-34 years. Heavy users (time spent): 35-44 years. Source: Comscore- May 2010

Internet Reach > print among 15-44 Source: *SEC ABC Only, IRS Q1 2010, Comscore- May 2010

Indian women turn most often to the Internet for all dominant categories E-mail Maps Search Newspaper Sites Social Networks Online Gaming Blogs Celebrity News/ Gossip Music Community/Parenting Finance/ Banking Health Career & Training Online Travel Source: Comscore- May 2010

1 in every 3 Indian women of 15-34 year old is on Facebook (In Millions) 0.24 0.09 0.03 Source: Facebook Audience , Comscore – May 2010

Woms W hat Want? India Online

2 in every 5 online women in India are mothers Source: IAMAI

Indian mothers spend 3 times more time on Internet versus Television Weekly time spent (in hours) 3.0 Publications 3.0 Newspaper 15.2 Internet 3.0 Radio 4.9 Television Source: Microsoft and Starcom MediaVest Group, May 2010

What mothers do on the web? 44% Watched TV shows online 74% Listened to music online 81% Read newspapers online Source: Microsoft and Starcom MediaVest Group, May 2010

5 out of top 10 family related information sources are online 1 Search Engines 2 Portals 3 Newspapers 4 Parenting Websites 5 Child Experts 6 Television 7 Magazines 8 Emailers /e-newsletters 9 Online Social Communities 10 Printed brochures & Radio Source: Microsoft and Starcom MediaVest Group, May 2010

5 out of top 10 self related information sources are online 1 Search Engines 2 Newspapers 3 Magazines 4 Portals 5 Televisions 6 Emailers /e-newsletters 7 Friends, family & peer group 8 Price comparison websites 9 Printed catalogues 10 Shopping websites Source: Microsoft and Starcom MediaVest Group, May 2010

Top areas of importance for Indian mothers who are online (Percentage of mothers who said it was important ) Health/nutrition/medical Bank/finance/property Career training Fitness Mother’s education News/current affairs Food/cooking Personal care Source: Microsoft and Starcom MediaVest Group, May 2010

What Indian Mothers search for while seeking family and child information? 82% of Indian mothers used search engines in the past seven days. Information searched for child & family (in %) Children’s education Health/nutrition/medical advice Extra-curricular activities for children Toys for children Children’s entertainment Babycare & parenting Education Source: Microsoft and Starcom MediaVest Group, May 2010

What Indian Mothers search for while seeking self related information? 82% of Indian mothers used search engines in the past seven days. Information searched for self (in %) News/current affairs Banking/finance/property Beauty/cosmetics Fashion & accessories Gossip & celebrities Career & training Fitness Source: Microsoft and Starcom MediaVest Group, May 2010

On importance of Internet.. 90% of Indian mothers said the Internet helped them connect with friends & family. 75% of Indian mothers said it was their “me time”. 49% said it kept them up to date with what was going on. Source: Microsoft and Starcom MediaVest Group, May 2010

What Indian mothers talk about? 90% of Indian mothers maintain that good brands are worth talking about, much higher than the Asia average of 80%. 72% of Indian mothers will go out & persuade their friends & family to buy a product they like, compared with the Asia average of 59%. 48% of Indian mothers share purchasing experience through online channels. 47% of Indian mothers refer to discussion boards when it comes to informed choices for the baby. Source: Microsoft and Starcom MediaVest Group, May 2010

Online shopping by Indian mothers Expectant moms tend more to shop online than the average mom. (Figures in %) Source: Microsoft and Starcom MediaVest Group, May 2010

Trendsspotting conclusions Women have become a major Indian Online moms see the internet as a 1 player in the Indian Online arena. vital communication and information tool. 2 They spend more time on the web compared to all other media. Indian Mothers can be considered a worthy target They are highly engaged in all internet online. 3 related behaviors (search, read newspapers. listen to music, watch TV). A third of young Online 4 Many of them share experiences on brands women in India are active and purchases online. users.

Trendsspotting handbook of online India Tap into a wealth of internet and mobile users indications to better understand how India is vastly growing as one of the most interesting countries to follow. This handbookincludes 65 research slides and statistical charts based on market research analyses. . Buy online this report- $50 only.

TrendsSpotting offers Trend consulting, Customized Trend Research Reports & Syndicated Trend Reports, published at top market research databases. TrendsSpotting Research serves leading international brands. TrendsSpotting’s insights are presented at The Trendsspotting Blog and quoted in the .news media. Visit us here: www.trendsspotting.com

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Indian Online Women and Moms: Research Review by TrendsSpotting

by Taly Weiss on Jul 20, 2010

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