Presentation delivered at Radisson Hotel Slavyanskaya, Moscow on 13th March 2013 on behalf of Kyocera Document Solutions Russia

1. THE BUSINESS CASE
FOR SUSTAINABILITY
Tracey Rawling Church
Director of Brand and Reputation
Kyocera Document Solutions
(U.K.) Limited

2. Agenda
 What is the environmental impact of ICT?
 How can we reduce it?
 What are the benefits for business?

3. ICT Industry global emissions
The ICT industry is responsible for around 2 – 2.5% of global greenhouse gas
emissions according to the International Telecommunications Union (ITU)
ICT usage is expected to
expand rapidly over the
coming decade, especially
in developing countries.
As a result, the ICT
contribution to global
greenhouse gas emissions
is projected to nearly
double by 2020, to 4%
Note – above analysis is based on a global estimate of 0.9 Gigatonne of CO2 equivalent
Source: Kumar, Rakesh and Mieritz, Lars (2007) “Conceptualising ‘Green IT’ and datacentre power and
cooling issues”, Gartner Research Paper no. G00150322
3

4. Potential for ICT to reduce global emissions
9.1 GtCO2e 16.5%
Total abatement potential of % of global GHG emissions in
ICT-enabled solutions in 2020 2020
Equivalent to GDP of the Russian economy
Saving 21.6 billion barrels of oil
Source: http://gesi.org/SMARTer2020
4

5. China Business News claims
70% of annual global e-waste is
dumped in China
Photo - Greenpeace

6. EU legislates to reduce energy consumption
6 Source: http://ec.europa.eu/energy/efficiency/eed/eed_en.htm

7. EU materials and waste legislation
WEEE, RoHS and REACH legislation
compel manufacturers to exclude toxic
substances and provide a means of
environmentally responsible disposal at
the end of product life
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8. Decision maker attitudes to sustainability
Source: The Accenture report into Decision Maker Attitudes and Approaches Towards Sustainability in Business,
8
conducted in 2011 among C-Suite Executives in China, North America and the United Kingdom.

9. Green IT is most popular and will increase
Current focus
Future plans
Source: The Accenture report into Decision Maker Attitudes and Approaches Towards Sustainability in Business,
9
conducted in 2011 among C-Suite Executives in China, North America and the United Kingdom.

10. Lifecycle thinking creates resource-efficient products
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11. Lifecycle phase 1 – raw materials
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12. Lifecycle phase 2 - manufacturing
Improve manufacturing process
Technology
1
Improve Improve
energy material
efficiency efficiency
Sustainable
manufacturing
system triangle
2 3
Reduce
embedded
Use clean energy Use lower
energies impact materials
Adapted from: http://www.sciencedirect.com/science/article/pii/S0007850612001072
12

13. Lifecycle phase 3 – packaging and logistics
Modal shift has the potential to
dramatically reduce transport
emissions. Appropriate mode
depends on product category –
eg ocean too slow for
perishables
Careful design of product
packaging balances packaging
impact with the need to protect
the product. Polystyrene can be
avoided by use of pulp mould or
cardboard engineering
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14. Lifecycle phase 4 – use
Even with resource-efficient design, electrical products have high use phase
impacts due to energy consumption. Consumables also contribute substantially
to use-phase emissions (eg print cartridges, batteries, etc)
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15. Phase 4 – use impacts and the user
Noise … air quality … pollutants …
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16. Phase 5 - disposal
The waste hierarchy
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17. Conventional laser printers adopt a
“razor and blade” business model
Designing complexity into the consumable cartridge creates
a lucrative ongoing revenue stream

18. Discarding all this when your printer
runs out of toner is like discarding your
car engine every time you run out of fuel

19. Kyocera consumables contain only
toner – the complex components are
permanently sited in the machine

20. Cutting waste cuts costs
85%
lower
55%
lower
Independent analysis proves that resource-efficient laser printer design doesn’t
just reduce waste, it also cuts running costs leading to improve cost of ownership
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21. Using lifecycle analysis to inform product design
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22. RSA business case
Implementation of a managed document service (MDS) for RSA projected reduced
print volume leading to lower costs and reduced environmental impact, while
improving both uptime and productivity
Pre-MDS Post MDS
Number of devices 3,000+ 282
Forecast spend (5yrs) £7,500,000* £2,376,855
Colour print volume (5yrs) 12,620,880 5,539,440
B&W print volume (5yrs) 268,626,840 202,618,680
Average fix time Up to 3 weeks 2.8 hours
Control /management info Very limited Market leading
*Based on pre-deployment due diligence audit carried out by Accenture and EKM4

23. RSA results after 1 year
Print Paper Energy
volume consumption consumption
13% 21% 55%

24. Environmental certifications give buyers confidence
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25. When specifying print solutions, ecology
and economy are complementary
Less
cost

26. Enhanced competitive advantage
can be gained by reducing costs
and improving brand reputation

27. Thank you!
trc@duk.kyocera.com
http://twitter.com/TraceyRC
http://uk.linkedin.com/in/traceyrawlingchurch/