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European Green IT Webinar 2014 - MicroPro Computers (Ireland)


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European Green IT Webinar 2014 - MicroPro Computers (Ireland)

  1. 1. Designed for the Circular Economy iameco Green Week 2014 Circular economy – saving resources, creating jobs
  2. 2. Did you know?  The average lifespan of computers in developed countries has dropped from six years in 1997 to just two years in 2005.  183 million computers were sold worldwide in 2004 - 11.6 percent more than in 2003.  By 2010, there will be 716 million new computers in use, there will be 178 million new computer users in China, 80 million new users in India.
  3. 3. Green Computers?  Dream of environmentally aware IT developers  Several have developed models they describe as “Green”  Secured the various eco-labels  But are any really Ecological?  E.g. Siemens Nixdorf PCD-4L (1993)  E.g. First Apple Computer
  4. 4.  Wholly Irish owned SME, established in 1991  Computer sales and repair centre  Designers and manufacturers of eco-friendly computers  Based in Rathfarnham, Dublin employing 22 staff.  ISO14001 and ISO9001 accredited.  Have been developing eco-friendly computers since 1991 Who is MicroPro?
  5. 5. MicroPro XPC (1999)  Supported by Enterprise Ireland’s Environmentally Superior Products Programme (ESP)  Extension of operational life of hardware via upgradable chassis with modular interface design  Developing the assembly potential of the design to increase recycling and reuse  Improving energy efficiency of conventional models
  6. 6. iameco v1 (2003)  Module in recycled aluminium and wood veneer  Screen, mouse and keyboard in wood  Upgradable chassis  Designed for reuse  Modular internal port design  Designed to EU Eco-Label standards Supported by the EC’s LIFE + Environment Programme and the Irish EPA’s Cleaner Greener Production Programme
  7. 7. iameco v3 (2010) Supported by Irish EPA’s Cleaner Greener Production Programme.  75% reduction in CO2 emission  75% reduction in fresh water use  98% of materials recyclable (by weight)  Hazardous and no-recyclable materials eliminated  Life extension to 10 years (x3)  Awarded EU Eco-Label in 2010
  8. 8. iameco D4R Laptop  Supported by ZeroWIN (Zero Waste Industrial Networks) Project (EC - FP7 Programme)
  9. 9. - 30% - 75% - 75% ZeroWIN Project Targets
  10. 10. GHG reduction impact - 61%
  11. 11. Reduce waste by reuse and recycling impact - 62% and 89%
  12. 12. Water reduction impact - 55%
  13. 13. iameco industrial network
  14. 14. Service Agency Network  Industry partners in different regions able to carry out repair, up-grading, take-back and remanufacture,  Recycling and Reuse companies are natural Partners  Need to be in place before sales can take off. Marketing  Marketing by ourselves?  Marketing with Partners ?  With Retailers  From other Countries?
  15. 15. Reduce waste by  Using low-carbon materials  Using reused materials and components  Design is easy to repair, upgrade and disassemble  Making more reusable  Guaranteeing a longer life (10 years) Source: S. Hickey1, at alTOWARDS ZERO WASTE IN INDUSTRIAL NETWORKS: A CASE STUDY OF THE D4R LAPTOP Eco-design principles:
  16. 16. ZeroWIN Report on Barriers to Market Barriers Solutions  Developing a unique Brand  Affordable pricing of product  Making manufacture viable  Identification of target markets  Identification of marketing tools and instruments  Providing the cradle to cradle service  Continuing eco-design improvements  A marketing study  A “bottom line” expression of demand  A high profile marketing campaign  Setting up a trans-national service network starting with key markets  Continuing R&D into cradle to cradle eco-design
  17. 17. Product Advantages Promotion Key Target Groups Key Actors for an optimal outreach
  18. 18. Further design improvements?  More R&D  Improved design  Keeping up with state-of-the-art  Life Cycle Assessment results Improved Manufacturing • Wooden parts – new and reused - who can supply? • Metal – new and recycled - who can supply? • Components -new and reused – who can supply?
  19. 19. LCA for eco-design?  To date, LCA studies have been contracted to external experts, and covered by national or EU Grant funding.  Parameters in LCA software tools: Weight based (weighting of all components needed? Is weight a suitable indicator?), or technical parameters, which are not known to an SME (silicon area of a chip?) MicroPro are partners in LCA to Go:  Tools suitable for in-house use  Technical parameters: HDD capacity, CPU type, PSU wattage… directly linked to environmental data  Customised coverage of MicroPro’s business strategy (assessing reuse, lifetime extension conveniently)
  20. 20. LCA to go tool for electronics Exemplarydataonly
  21. 21. LCA to go tool for electronics Exemplarydataonly Product: Design lifetim e: ProductCarbon Footprint: lifetim e 3 years no repair no reuse 3,9 g /h 12 kg/year 2,0 kg saved -30% 5,0 g saved -50% Environm entalD ata Sheet CO 2-eq.savingsperhourusage com pared to a conventionalproduct CO 2-eq.savingsperyearcom pared to a conventionalproduct M akeM eEcoPC 10 years 427,9 kg CO 2eq Benchm ark Scenario ProductCarbon Footprint Given the long productlifetim e the com puterisused very efficiently. Com pared w ith a benchm ark product,w hich featuresan average lifetim e typicalforsuch productstoday,the greenhouse gasem issions perhourusage ism uch low er. Resource savings Through the use oflessresource-intensive com ponents,design forrecycling,and ourproductstrategy targeting ata long product lifetim e,follow ing m etalsare saved am ong othersthroughoutthe productlife com pared to a conventionalproduct: im pacts perhourusage and com pared to a conventionalproduct The em issionsofgreenhouse gasesoverthe w hole productlife cycle isone indicatorto verify,how "green"a productis.W ith our businessm odeland productdesign approach w e intend to m inim ise the footprintofourproducts. The production ofelectronicspartsand com ponentsisvery energy intensive and thusalso contributessignificantly to greenhouse gas em issions.Identifying the com ponentsw ith the highestcarbon footprint in production guidesusin ourdesign decisionsand ourrefurbishm ent strategy. Despite the selection ofenergy efficientcom ponentsfor ourproducts,the use phase isstillm ostdom inantin term sofgreenhouse gasem issions,actually due to the long lifetim e.Pow erconsum ption in the variousm odes contributesto globalw arm ing.Adaptyouruse patternsto TotalLife Cycle Copper Cobalt -100 0 100 200 300 400 500 Manufacturing (raw m aterials and production) Repair / Replacem ent over lifetime (new spare parts usage) Use Material Recycling Component Reuse Totals 65,0 19,0 359,3 -11,3 -4,1 427,9 MakeMeEcoPC kg CO2-eq. / lifetime 0,0 5,0 10,0 15,0 20,0 MakeMeEcoPC Benchmark 14,0 17,8 g CO2-eq. / h Housing 12% Display 19% Printed Circuit Board Assemblies 1% Memory 12%Processor 3% Storage 39% Power Supply 5% Battery 0% others 9% Carbon Footprint - Production Power off 0,1% Power sleep 0,4% Power long idle 27,8% Power short idle 71,7% Carbon Footprint - Use
  22. 22. Current & proposed R&D - SME Eco-Innovation – (deadline June 2014) - Waste Programme (Go Circular Project ) (deadline June 2014) - Factories of the - Future Programme - (deadline October - 2014)
  23. 23. José Ospina Project Manager