The ThinkSmallCell webinar discusses the increasing role of small cells in mobile networks, addressing their deployment challenges and potential for expanding service offerings. Experts from the Yankee Group and ip.access emphasize the need for operator commitment and new business processes to enhance small cell adoption. The session highlights strategies for overcoming technical and institutional barriers to achieve a virtuous investment cycle and improve customer service focus.

1. ThinkSmallCell
Webinar
Series
Small
Cells:
Going
to
Volume
David
Chambers
Founder
&
Senior
Analyst
Simon
Brown
CEO
Nick
Johnson
Founder
and
CTO

2. Agenda
Agenda
Agenda
Small
Cells:
GGoing
to
Volume
Small
Cells:
oing
to
Volume
• David
Chambers,
Analyst,
ThinkSmallCell
• Latest
Yankee
Group
research
• Nick
Johnson,
CTO,
ip.access
• Simon
Brown,
CEO,
ip.access
• QuesKon
and
Answer
Session
• Conclusion

3. ThinkSmallCell
Webinar
SSeries
ThinkSmallCell
Webinar
eries
Small
Cells:
Going
to
Volume
Small
Cells:
Going
to
Volume
David
Chambers
Founder
&
Senior
Analyst
Nick
Johnson
Founder
and
CTO
Simon
Brown
CEO

4. Yankee
Group
ObjecKve
Interview
operator
experts
to
assess
small
cell
reality
§ Assess
deployment
status
§ Explain
and
test
business
case
chaining
concept
§ IdenKfy
means
to
accelerate
small
cell
deployment
System Integrator
!
Yankee Group survey research shows enterprise
interest in expanded operator role
Source: Yankee Group’s 2013 US Enterprise Mobility: IT Decision-Maker Survey, December
Page
4
©
Copyright
2014

5. What
Is
Business
Case
Chaining
§ Start
small
with
investment
toward
simple
business
case
§ SKmulate
virtuous
cycle
of
service
expansion
with
addiKonal
business
cases
Page
5
©
Copyright
2014

6. Operator
Feedback:
Reality
Check
Business
case
chaining
makes
sense,
but
barriers
exist
§ Na@onal
Infrastructure
§ Not
all
countries
have
adequate
broadband
§ Ins@tu@onal
§ Operators
remain
narrowly
focused
on
tacKcal
coverage
response
Page
6
photo: Flickr/sacks08
©
Copyright
2014

7. Yankee
Group
RecommendaKons
§ Top-­‐level
execuKve
commitment
required
from
mobile
network
operator
leadership
§ Operators
must
think
beyond
tacKcal
coverage
quick
fixes
§ Operators
should
expand
small
cell
deployments
by
starKng
with
simple
iniKal
deployment
scenarios
§ Operators
must
develop
effecKve
enterprise
sales
channels
Operator
insKtuKonal
inerKa
limits
service
revenue
growth
from
small
cells
Page
7
©
Copyright
2014

8. ThinkSmallCell
Webinar
Series
Small
Cells:
Going
to
Volume
David
Chambers
Founder
&
Senior
Analyst
Nick
Johnson
Founder
and
CTO
Simon
Brown
CEO

9. Small
Cells
GOING
TO
VOLUME
QUESTION
TO
OPERATORS
•
How
do
Small
Cells
fit
within
the
Operator's
por]olio
?
•
What
is
the
perfect
recipe
for
deployment
?
• minimise
TCO
• maximise
ROI
•
What
is
the
key
to
Going-­‐To
Market
?
(C)
2014
ip.access
ltd
–
All
rights
reserved
Removing
Roadblocks
9

10.
CHANGE
DIRECTION
•
•
Create
a
“Service-­‐to-­‐Customer”
focus
•
Install
the
right
business
processes
•
Install
the
right
technical
processes
•
Focus
on
small
cells
going
to
volume
Lower
the
TCO
(C)
2014
ip.access
ltd
–
All
rights
reserved
10

11. Technical
Blocks
now
Removed
MINIMAL
TOUCH
MEANS
1.
USER
PLUG-­‐N-­‐PLAY
2.
OSS
SITE_ADD
3.
SITE
SURVEY
-­‐
CIQ
4.
FEMTO
SCAN
LOCAL
RF
5.
AUTO-­‐PARAMETER
TEMPLATE
SELECTION
6.
AUTO-­‐NEIGHBOUR
SETUP
7.
TRIGGERED
INVENTORY
STATUS
UPDATE
(C)
2014
ip.access
ltd
–
All
rights
reserved
11

12. Indoor
Solu@ons
–
an
organised
PorPolio
-­‐ Small
Cells
in
a
Rich
PorPolio
-­‐
-­‐
SoHo,
Small
Medium
Enterprise,
Medium-­‐large
Enterprise,
Hotspot,
Rural
-­‐ Wi-­‐fi
for
best
effort
coverage
&
data
off-­‐load
-­‐ But
not
for
hyper-­‐dense
networks
-­‐ DAS
for
large
estates
(C)
2014
ip.access
ltd
All
rights
reserved
12

13. Small
Cell
Trans
forma@on
Two
pa
rallel
paths
TECHNICAL
BUSINESS
RF
and
Network
Plan
Template
driven
automaKon
Plug
and
play
for
user
repeatable
network
config
CustomisaKon
only
as
needed
Measure
the
impact
in
KPIs
(C)
2014
ip.access
ltd
–
All
rights
reserved
New
type
of
offer
Revenue
sponsor
lead
Cross
business
impact
Simplify
exisKng
process
Energise
organisaKon
Measure
the
impact
in
$
13

14. Reaching
the
Virtuous
Investment
Cycle
Small
cell
enable
the
network
IdenKfying
best
formed
market
opportunity
Agile
organic
expansion
Chaining
addiKonal
market
offers
(C)
2014
ip.access
ltd
All
rights
reserved
14

15. What
we
mean…
Small
cell
enable
the
network
IdenKfying
the
best
formed
market
opportunity
Chaining
addiKonal
business

16. Audience
Poll
Small
Cells:
Going
to
Volume
Do
you
think
that
small
cells
have
a
valuable
role
to
play
in
Mobile
Na7onal
Infrastructure?

17. ThinkSmallCell
Webinar
SSeries
ThinkSmallCell
Webinar
eries
Small
Cells:
GGoing
to
Volume
Small
Cells:
oing
to
Volume
David
Chambers
Founder
&
Senior
Analyst
Nick
Johnson
Founder
and
CTO
Simon
Brown
CEO

18. Network
Customer
and
Engineering
Market
led
led
priori@es
priori@es
Plug
network
holes
Fix
a
problem
RAN
driven
deployments
Coverage
filling
Build
new
services
Drive
new
business
Business
development
driven
Service
creaKon
IdenKfying
network
problems
IdenKfying
Service
opportuniKes
Is
the
network
good
enough…
How
can
the
network
do
more
good…
All
about
the
technology…
(C)
2013
ip.access
ltd
–
All
rights
reserved
All
about
what
you
do
with
it…
18

19. Volume
Maturity
Curve
PHASE
3
OrganisaKon
Excellence
Process
opKmisaKon
Accelerate
demand
PHASE
2
OrganisaKon
re-­‐alignment
Standardise
new
process
Offer
extension
PHASE
1
OrganisaKon
shiq
Pilots
Templates
100’s-­‐1,000’s
1,000’s-­‐10,000’s
BUSINESS
TECHNOLOGY
(C)
2014
ip.access
ltd
–
All
rights
reserved
10k’s
to
100k’s
REVENUE
19

20. Cross-­‐business
Impact
Fully
Involves
The
Stakeholders
(C)
2014
ip.access
ltd
–
All
rights
reserved
Business
Owners
Marke@ng
owners
Order
Management
Indoor
RF
Planning
team
Network
Ops
IP
Engineering
Core
Engineering
Support
&
CRM
20

21. Organisa@on
Shib
Schedule
Milestones
Customer
Uptake
Customer
Sat
ObjecKve
Assignment
Set
Schedule
Target
Define
Budget
model
TARGETS
Exec
Sponsor
Business
Owner
Marketing
Owner
Delivery
Owner
METRICS
Support
Owner
No
longer
Network
Centric
–
now
Customer
Service
Driven
(C)
2014
ip.access
ltd
–
All
rights
reserved
21

22. Cross
Business
Interac@on
Business
service
offer
Owner
metrics
SURVEY
CUSTOMER
service
profile
ORDER
Ready
4
Service
Owner
Owner
Service
Updates
Market
Profile
Launch
Plan
Marketing
Delivery
Support
Owner
FAULT
customer
sat
(C)
2014
ip.access
ltd
–
All
rights
reserved
22

23. Consumeriza@on
of
The
Network
Delivering
Network
via
the
Handset
Channel
•
Solving
the
problem
:
how
to
put
large
numbers
of
small
cells
in
users
hands
•
Leverage
exis@ng
business
capability
•
Crea@ng
a
Consumeriza@on
model
for
maximum
re-­‐use
of
exis@ng
process
(C)
2014
ip.access
ltd
–
All
rights
reserved
23

24. The Ultimate Aim
is a ‘Flow-Through’ Business
Direct
Web
In-­‐store
Marke@ng
Customer
ProposiKon
What
do
they
get
and
how
Customer
Order
Small
Cell
Order
Mgnt
how
will
cells
be
delivered
from
inventory
then
configured
for
service
SERVICE
READY
Service
Support
how
will
service
be
acKvated
how
will
it
be
maintained
(C)
2014
ip.access
ltd
–
All
rights
reserved
24

25. Small
Cells
...
everywhere
GOING TO VOLUME
WHAT
WE
OBSERVE
Business
Focus
Shib
Customer
oriented
Process
Transformed
Small
Cell
porPolio
for
markets
Delivered
more
like
a
handset
(C)
2014
ip.access
ltd
–
All
rights
reserved
25

26. Audience
Poll
Small
Cells:
Going
to
Volume
Do
you
see
ver7cal
service
offerings
supported
by
Small
Cells
other
than
coverage
and
capacity?

27. Q&A
Q&A
Small
Cells:
GGoing
to
Volume
Small
Cells:
oing
to
Volume
David
Chambers
Founder
&
Senior
Analyst
Nick
Johnson
Founder
and
CTO
Simon
Brown
CEO

28. ThinkSmallCell
Webinar
Series
Audience
Poll
More
informaKon
Small
Cells:
GGoing
to
Volume
Small
Cells:
oing
to
Volume
•
More
resources/informaKon
at
ThinkSmallCell.com
– Sign
up
for
our
free
monthly
newsleser
– www.thinksmallcell.com/webinars
– Yankee
research
note
available
in
our
Resources/Downloads
secKon
•
More
resources/informaKon
from
ip.access
– Visit
www.ipaccess.com
– Catch-­‐up
with
ip.access
at
Mobile
World
Congress