Small Cell Forum announcements from MWC16

1. Smart Enterprise
MWC 2016

2. • How small cells have “crossed the chasm” – small cell numbers are getting big
• Nemertes survey – what the verticals want from MNOs
• How SCF is accelerating deployments
• HetNet 2020 – how SCF is accelerating the delivery of integrated HetNets
• Q&A
Agenda
© Small Cell Forum Ltd 2016

3. Small cells have “crossed the chasm”
Big number:
• 13.3 million small cells shipped to date
• $1 billion in small cell revenue in 2015
• Non-residential shipments constituted 38%
of total small cells in Q4
• Non-residential small cells comprised 66% of
SC revenue in 2015
• In 2015, Enterprise shipments doubled
• In 2015, Urban shipments grew 280%
Outlook:
• Enterprise small cell shipments will grow by
270% this year
• Urban small cell shipments will grow by
150% this year
Note: Small cell definition now includes low-power remote radio-head units
© Small Cell Forum Ltd 2016

4. Enterprise: First sector to achieve
critical mass with small cells
© Small Cell Forum Ltd 2016See more at: http://www.smallcellforum.org/stories/

5. Largest independent Enterprise survey
• 500 enterprises surveyed – across four
major regions – North America (30% of
respondents), Asia (28%), Europe (25%)
and South/Central America (17%).
• 17 sectors – largest response from financial
services (17.8%), professional services
(14.3%), manufacturing (10.3%) and
software/hi-tech (7.8%).
• Over 40% of respondents were at CxO or VP
level, 27% were managers and 18%
directors.
Nemertes – leading US consulting
specialists in analyzing business
value of emerging technologies.
© Small Cell Forum Ltd 2016

6. • 94% said in-building cellular performance had an impact on their
business, with 42% rating it between 8 and 10 in terms of seriousness,
especially in pharmaceuticals and hospitality.
• Poor voice quality was cited by almost 45% of respondents as a
challenge, while 36% pointed to slow data or email.
• 63% of enterprises said they would be willing to pay more for
improved quality of service, despite being generally sensitive to service
and device costs.
• 30% of enterprises think small cells are the best solution to their
in-building mobile challenges, compared to 19% for DAS.
• 55% say they would be more willing to buy services from a mobile
operator which includes small cells in its portfolio.
What verticals are telling us: Key drivers
© Small Cell Forum Ltd 2016

7. 5.3%
5.3%
27.2%
33.7%
35.8%
38.3%
42.0%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0%
None
Unsure
Many visitors don’t know or want to sign on
to Wi-Fi
Added-value service
Support social media engagement
Support mobile commerce
Make the venue a more desirable
destination for customers
Drivers to deploy small cells
in public venues
© Small Cell Forum Ltd 2016

8. • 60% of companies surveyed will deploy small cells by the end of 2017.
• 14% of companies surveyed have already deployed some small cells,
while a further 46% expect to do so within two years. In addition, 23% are
evaluating small cells.
• Largest number of existing deployments is in the financial services and
IT/software sectors, though as a percentage of each segment,
logistics/distribution and retail are the most enthusiastic deployers. In
these two areas, over 20% of respondents already have small cells in use.
• More than 70% of enterprises surveyed expect to have small cells in
use by the end of 2017 in logistics/distribution, retail, energy and
construction.
• More than half of Asian enterprises (52%) are planning small cells by the
end of 2017, closely followed by Europe on 49.6%.
Enterprise: Significant commitment
to small cells
© Small Cell Forum Ltd 2016

9. Enterprise small
cell shipments
alone will rise to
be worth $4
billion annually in
2020
Small cell revenue forecast

10. • Better communication with Enterprise IT – by some measure lack of information and
education emerged as the single biggest factor inhibiting deployment.
• Sort out who pays for what – service providers challenged to come up with simpler and more
compelling Enterprise packages.
• Deliver a multi-operator offering – this issue was cited by many Enterprises as a barrier to
adoption – particularly important for public-facing locations.
• Device management & security with BYOD – opportunity to drive more innovation from
service providers.
How can we accelerate Enterprise
deployment?
© Small Cell Forum Ltd 2016

11. How SCF is accelerating Enterprise
deployments
© Small Cell Forum Ltd 2016

12. SCF164 Future of voice – cellular & Wi-Fi
• Voice quality and coverage, especially indoors,
increasingly important as usage moves to
mobile-first
• Wi-Fi voice options, esp VoWi-Fi, are sometimes
presented as full alternative to cellular voice
• But there remains a critical role for cellular voice –
indoors, usually enabled by small cells
• VoWi-Fi performs strongly on carefully tuned and
controlled networks
• These cannot be guaranteed everywhere, and QoS
becomes more challenging as congestion rises
• User reaction to unpredictable service can be serious
for some operator models
• Ideal balance of Wi-Fi and VoLTE depends on use
case – achieving this is part of the Forum’s work on
integrated HetNet
25
18
20
16
21
Reduce consumer churn
Keep user on network
Support enterprise services
Replace home landline, greater
control
Remains a significant revenue source
© Small Cell Forum Ltd 2016
Top 5 reasons for operators to continue to invest in
their own voice platforms

13. SCF017 Delivering multi-operator solutions
Multi-operator support could make difference of 4m
non-residential cells by 2020
Essential to:
• lower barriers to enterprise deployment (eg BYOD)
• improve economics of dense metrozones
• support larger range of MVNOs and use cases
• complement Wi-Fi and DAS
Next steps:
• Target areas of most immediate demand (enterprise)
• Assemble evidence-based case to address MNO
nerves (eg enabling our competitors)
• Set out deployment blueprints and lobby for
improved regulatory climate
• Contribute to enabling technologies – clustered RRM
Future for MO – virtualization
© Small Cell Forum Ltd 2016
0
200
400
600
800
1000
1200
1400
1600
Retail Hospitality
and
catering
Academic
and
education
Transport Urban
public
,000smallcells
With MO No MO
Deployments of small cells in selected markets, with
and without MO support

14. What’s next?
SCF in 2016 –
leading the way
to HetNet 2020

15. nFAPI – enabling virtualized HetNet
• SCF is moving at pace to align the industry
behind its nFAPI based MAC/PHY split.
• This enables multi-vendor interoperable
physical and virtual small cell network
functions.
• nFAPI is central to the current processes of
defining the HetNet, vRAN and 5G.
• The work inputs to 3GPP/RAN 5G study
items, & aligns with ETSI NFV.
nFAPI
© Small Cell Forum Ltd 2016

16. Evolving the TR-196 data model
• SCF is leading work with 3GPP/SA5 and
Broadband Forum to standardize
enhancements to small cell management
data models.
• Our pioneering work in virtualized small
cells, SON, service level APIs, and multiple
carriers & carrier aggregation, introduce
critical enhancements to the TR-196 data
model, which are being driven through these
collaborations.
TR-196
© Small Cell Forum Ltd 2016

17. Enabling small cell/Wi-Fi integration
• SCF/WBA joint taskforce working together
for three years.
• We’ve just published SCF178, a second
collaborative paper which addresses
specification-gap in the architecture,
interfaces and operations of trusted WLAN –
i.e., the network connecting the Wi-Fi APs to
the core network.
• SCF/WBA task force now exploring
architecture and opportunities of 3GPP’s LWA
solutions for enterprises.
Wi-Fi integration
© Small Cell Forum Ltd 2016

18. Delivering common API/services framework
• Encourage developers to create mobile
based enterprise AP.
• Provide carriers with a broader range of
value added service which can be delivered
to Enterprise.
• Provide carriers with a level of confidence
that AP will not disrupt their network.
• Simplify the integration process between
infrastructure providers, carriers and AP
developers.
© Small Cell Forum Ltd 2016
APIs

19. HetNet 2020 work items
© Small Cell Forum Ltd 2016
HetNet and SON market drivers
Enterprise SON use cases
Urban SON use cases
HetNet and SON architecture
X2 interoperability for HetNets
Using SON in HetNet deployments
Location based API for HetNets
SON API
SON test casesCarrier Wi-Fi
Wi-Fi Calling
Multi-operator architectures
LAA & LWA

20. Small Cell Forum leading the way to HetNet 2020