The document discusses the challenges of small cell deployment for mobile operators and how process automation tools from Amdocs can help. It notes that operators face high complexity, volume, and costs when deploying thousands of small cells per month. New players are entering the small cell space as well. Amdocs proposes a catalog-driven approach using modular building blocks to generate network designs and project plans automatically. This would help operators and third parties more efficiently manage small cell rollout projects at large scale.

1. Outsourcing small cell
deployment – How process
automation tools can enable 3rd
parties
Justin Paul
Head of Marketing
Amdocs OSS Division
July 23rd 2014

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Agenda
● Small cells
● Deployment challenges
● New Players
● Outsourcing models
● Limitations of today’s planning tools
● Managing 3rd parties
● Smarter tools and processes
● Q&A

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Small Cells
(Images courtesy of Alcatel Lucent)
● Small cellular base stations
● Licensed spectrum
● Targeted coverage & capacity

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Small Cell Deployment - The challenges
● Operators can’t keep up with the
rapid introduction of new technology
while continuously expanding
network capacity
● High complexity and sheer volume
of tasks mean operators cannot
meet their time, cost, and quality
targets
● Some operators are planning to
deploy 1,000s of small cells per
month!
● They need to manage 100s of
related projects simultaneously
using low-cost, low-skilled human
resources to install the equipment
High Cost
Volume
Lack of
Automation
Complexity

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Backhaul Complexity - Examples
SC Controller
New 3G, 4G LTE + WiFi
CoreNetwork
Aggregation&Access
Wireless Hub
(P2MP)
SC Controller
Satellite
Rural Small Cell
Fibre
3rd Party
Leased Line
PoP
LoS
PoP
Fibre Fibre Fibre
Outdoor/Indoor
Small Cells
Wireless
P2P
Urban Small Cells

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Small Cells – New Players
Multi-Services
Operators
(MSOs, Cable
Companies)
Fixed Network
Operators (e.g.
Traditional
Telcos)
Tower
Companies
(such as
American
Towers,
Goodman, B&V)
Municipalities,
Advertising and
Public Transport
Companies

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Outsourcing Models
Outsourcing:
The transfer of day-to-day management
responsibility as a strategic method
for increasing the effectiveness and
efficiency of network build and
operations
1. Site Acquisition or Leasing 2. Network plan and build services
3. Backhaul as a service4. Small Cells as a Service

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Managing the End-to-End Process
Finance Planning Design Construction
Create
Project
Validate
Backhaul Solution
Initial
Solution
Approval
Conduct
Kick-Off
Create
Location
Site
Walk
Network
Design
Project
approvals
Establish Initial
Backhaul Options
Install
Equipment
Provision
Inventory
Telco
Ready
Order
Transport
Project
Close Out
Validate
Address
Project /
Task Management
Sites & Estates Partner Management
Initiation Planning Design Construction Optimization

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Limitations of Today’s Planning
Tools and Processes
Lack of end-end orchestration across
multiple systems and organizational groups
Inability to scale effectively across tens
of thousands small cells
Lack of agility to handle in-flight
project changes
Lack of centralised information for network
resources – (single source of truth)
Lack of integrated technical design

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1st Poll Question
Poll #1

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Challenges of Managing 3rd parties
Who, when and where?
Contractual obligations
Accountability
3rd Party Management
Process
Governance and SLA
management

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Speeds time
to market for
Small Cells
Need for Smarter Tools and Processes
Reduces
rollout cost
through
increased
efficiency
Enables large
scale projects
(1000s small
cells per
month)
Limits
project risk
and human
error across
3rd parties

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Initiation Construction OptimizationDesignPlanning
Validate
Backhaul Solution
Initial
Solution
Approval
Conduct
Kick-Off
Create Location
Site Walk
Network
Design
Project
approvals
Establish Initial
Backhaul Options
Install
Equipment
Provision
Inventory
Telco
Ready
Order
Transport
Create
Project
Project
Close Out
Validate
Address
Automating the Rollout Process
Smart Cell
Placement
Where to locate
small cells?
Dynamic process
and project management
Plan and Design Installation
Guided Field-Force
Tasks
Import
cell
locations
Assign
field user
tasks

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Related Components
A catalog driven ‘factory’ approach
Catalog - Driven Rollout Factory “Design once, deploy many times”
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Decomposi)on
and
Plan
Genera)on
Network
Design
Blocks
Project
Flow
Blocks
Re-­‐usable
Network
Design
Automa)c
End-­‐End
Plan
Genera)on
Network and
Project Profile
Requirements
Modular,
reusable,
Building
Blocks
‘The Factory’

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Benefits of Dynamic Plan Management
Rapid plan generation
for each small cell
• Project plan and
network design
automatically built
from requirements
• Highly repeatable
Easier to maintain
• Plan templates for
each small cell type
stored in catalog
• BPEL ‘building
blocks’ easy to
create
More flexible –
‘on-demand’
• In-flight project
changes
• Workarounds and
plan updates without
disrupting project

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Stages of outsourcing
Consultation and
strategy
• Scoping, Framing,
Risk Analysis,
Planning
Technical design
services
• Radio Planning, Cell
Placement, Network
Design, IT
Archictecture
Partnerships and
alliances
• Shared Risk,
Combined expertise,
Domain Knowhow
Full Project
Management
and Governance
• Project planning and
execution,
monitoring/tracking,
escalation and
problem resolution
Outsourcing

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2nd Poll Question
Poll #2

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Summary
• Operator challenges
• Complexity, Volume, Lack of Automation and
Cost
• New Players
• More opportunities to outsource
• Need for smarter tools
• With common information and processes
• Amdocs’ catalog driven approach to process
management
• Helps resolve project complexity and
scalability across 3rd parties
• Stages of Outsourcing
From consultancy to full Project Management

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Thank You
Questions and Answers

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Who to contact?
● Justin Paul, Head of Marketing, Amdocs OSS Division
● justin.paul@amdocs.com
● Phil Bull, Solutions Marketing Manager
● philip.bull@amdocs.com
● Visit our website at:
http://www.amdocs.com/Products/OSS/network-planning/Pages/
small-cell-solution.aspx