Daniel Gallant, Executive Director of the Nuyorican Poets Cafe, presents at #RLTM Realtime NY 11 Conference

1. @realtimereportTheRealtimeReport.com

2. Daniel Gallant Executive Director, Nuyorican Poets Cafe

4. The Cafe’s growing online presence Growth in Facebook/Twitter fan base has been roughly proportional to growth in website traffic; growth in eblast list has been negligible

5. Revenue growth vs. online presence – annual revenues compared to total Facebook/Twitter fans Facebook/Twitter fans Gross annual revenue (in hundreds of dollars)

6. Google Adwords Keywords used by the Cafe: Click-Through Rate

7. How the Nuyo’s social networking measures up against other cultural organizations (in absolute terms)

8. How the Nuyo’s social networking measures up against other cultural organizations (in proportion to operating budgets)

9. The Nuyo’s triumphs since overhauling our online presence Grew online ticket sales by 30%, web traffic by 40% Doubled number of weekly events More than doubled annual revenues Cut advertising budget while boosting public profile Used feedback from social networking to create new programs, more effectively target audiences Reimagined the Cafe’s brand: from edgy but low-tech to cutting-edge and tech-savvy Fans used to mention us in the past tense; now they speak of us in the present and future tenses

10. Recent media attention and promo opportunities due to social networking Chosen from among Google’s 6,000 adwords grant recipients to discuss online strategy with business owners at first-ever Chase/Google social networking seminar Chosen by Chase for advertorial in Inc. Magazine Successful online promotional partnerships with Village Voice, Lincoln Center, Brooklyn Museum, Starbucks, many others Social networking achievements featured in Wall Street Journal, New York Times, Crain’s New York, Huffington Post

11. Social networking suggestions On a regular basis, post content of value and relevance; don’t hypertweet, but do post items of community interest Use Adwords/Facebook Ads to reach new fans; use eblasts for press/funders/investors; drive your regulars to FB/Twitter Use data from Facebook/Twitter/Google Places and Adwords to identify your target audiences and the content to which they most strongly respond (contests and coupons can help here) Use customer feedback to create new programs/products and to promote them more effectively Identify and emphasize existing programs/products that reflect the behavior of your online fan base

12. How to find us: The Nuyorican Poets Cafe 236 East 3rd Street (between Avenues B and C) New York, NY 10009 Tel: 212-780-9386 / Email: info@nuyorican.org WEBSITE: www.nuyorican.org FACEBOOK: www.facebook.com/nuyoricanpoets TWITTER: @nuyoricanpoets DANIEL’S TWITTER: @Dansencrantz