Internet Media Labs

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presentation by Robert Moore, President & Founder, Internet Media Labs (@internetlabs) at at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.

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  • Tactical Social Media:Engage in social for very specifics goals Identify customers down to locality Measure engagement
  • Practical Use Cases ProspectingInfluencer IdentificationReal-time Conversation Analysis
  • Why CONTENT SOCIAL AUDIENCE MEASUREMENTPublishing and Media applicationsIn this case we are discussing the application to contentMarketing and content managers are trying to make decisions based on reach/impressions. That is NOT the entire picture Deep understanding of the TYPE of audience provides better content optimization strategyNEWBIES vs. ADVANCED (for example)Content optimization against competitive practices is also critical. What is your audience’s quality vs. theirs? Are you engaging with your competitor’s influencers with the RIGHT content? Armed with this knowledge, community managers and content planners can pick the topics that will truly amplify your brand
  • Notes:Define your user profile and go after those individuals at a local level in REAL TIMERADIO has the opportunity to become SOCIAL by doing REAL TIME Listener LISTENINGEngaging at EVENTS in real-time provides IMPACT AND BRAND LIFT IN REAL-TIME
  • Internet Media Labs

    1. 1. We build platforms that focus on TACTICAL social media 1
    2. 2. This is what Twitter data looks like... Without Spider.
    3. 3. Practical Use Cases for Tactical Social Media Prospecting Social Audience Measurement Real-time Conversation Analysis “POI” Contextual Targeting
    4. 4. Social Audience Measurement
    5. 5. Social Audience Measurement
    6. 6. Social Audience Measurement
    7. 7. Prospecting
    8. 8. Prospecting
    9. 9. POI Contextual Targeting
    10. 10. POI Contextual Targeting
    11. 11. Real-time Conversation Analysis
    12. 12. Real-time Conversation Analysis
    13. 13. Real-time Conversation Analysis
    14. 14. Spider is a must have platform for real-time marketers Multiple Use Cases Easy to use and master Scalable Affordable And for everyone at this conference, it's FREE (for a limited time only!)

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