Traackr

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presentation by Derek Skaletsky, Chief Opportunity Officer, Traackr (@traackr) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.

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Traackr

  1. 1. Traackr June 2013 Explore traackr Helping You The Influencer Become marketing platform the Most Important in Your Space. @Traackr
  2. 2. Traackr THE MARKETING (r)EVOLUTION
  3. 3. First it was... theProduct _Not many choices _Wasn't about differentiation _Focus on awareness
  4. 4. …then came... THEMESSAGE If you don’t like what’s being said, change the conversation.
  5. 5. …and now we have ThePeople 92% of consumers around the world trust earned media above all other forms of advertising.
  6. 6. Traackr THE CMO’S DILEMA THEMESSAGE theProduct ThePeople
  7. 7. Traackr THE CMO’S DILEMA ThePeople _ _ _ _ Another focus Don’t understand it Don’t control it Don’t know how to measure it _ 7 billion of them, so... _ Don’t know how to scale it
  8. 8. the World of INFLUENCER MARKETING
  9. 9. Traackr BASIC PREMISE: Some people matter more than others KISS ME I’m an influencer. BLAH 3% = 90% INFLUENCER MARKETING of PEOPLE  blah of ACTIVITY  of IMPACT 
  10. 10. Traackr THE CMO’S DILEMA ThePeople _ There are so many people! _ How do I find the right ones? _ How do I build relationships? _ How do I maintain these relationships? _ Does this scale? _ How do I measure it?
  11. 11. Traackr THE CMO’S DILEMA ThePeople ! D E V L O S _ There are so many people! _ How do I find the right ones? _ How do I build relationships? _ How do I maintain these relationships? _ Does this scale? _ How do I measure it?
  12. 12. Traackr Traackr is an end-to-end solution for creating, sustaining & measuring your essential digital relationships.
  13. 13. Traackr Discover Most Relevant & Influential People on Any Topic
  14. 14. Traackr Discover Most Relevant & Influential People on Any Topic Qualify your influencers Traackr scores each influencer on three main metrics. The most important is the person’s relevance to your topic.
  15. 15. Traackr Get the Most Essential Insights on Your People Access full online profiles Discover everywhere your influencers publish online. Understand where they are most active & the best places to engage.
  16. 16. Traackr Get the Most Essential Insights on Your People Access all relevant content Direct your attention to the most important content from each of your influencers.
  17. 17. Traackr Get the Most Essential Insights on Your People Uncover Network connections Dig into the network of each influencer to: -Find other important people -See who is influencing your influencer -Identify who your influencer is influencing most
  18. 18. Traackr Create Social Engagement Action Plans
  19. 19. Traackr Measure, Report & Drive Strategy
  20. 20. Traackr Early Movers We Are Proud To Call Customers
  21. 21. Traackr What Have They Done with Traackr? Drive messaging strategy Amplify messaging & content Drive partnerships & communities Generate traffic Drive leads & sales
  22. 22. Traackr June 2013 Want to be the most important in your space?
  23. 23. Traackr Thaanks! Check us out: www.traackr.com

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