The document provides tips for writing social media updates on various platforms, including 25 ways to write a Facebook update, 22 ways to compose a tweet, 8 ways to write a Google+ update, 8 ways to write an Instagram update, and 4 ways to write a Pinterest pin. Some of the tips include using questions, hashtags, images, formatting, and attributing or tagging other users. The overall document focuses on different styles and structures for writing engaging social media content across multiple popular networks.
5. Start the update with a question
End the update with a question
Include a fill-in-the-blank question
Use a short URL
Use a full URL
6. Use a custom URL (e.g., kiss.ly for KISSmetrics)
Do not include a URL (example below)
Sign the update with “- Your Name”
Use an image with text overlay
Use an image without text overlay
7. Write your headline in title case (e.g., capitalize all the main words)
Write your headline in sentence case (e.g., capitalize the first word
and proper nouns only)
Write your update in all lowercase
“Headline: URL”
Share a link, then remove the link attachment (example below)
8. No text at all (example below)
Insert a horizontal rule
Place hashtags inside the update
Place hashtags at the end of the update
Use emoji
11. Place your comments before the headline or retweet
Place your comments after the headline or retweet
“Commentary –> tweet”
“Commentary + tweet”
“Commentary > tweet”
“Commentary :: tweet”
12. “Commentary - tweet”
“Tweet [commentary]” (example below)
“Commentary || tweet”
Place hashtags inside the tweet
Place hashtags outside the tweet, at the end
Attribution after “via”
13. Attribution after “by”
Acknowledge others with an “HT” (stands for hat tip)
Manually retweet with an RT (stands for retweet)
Manually retweet with an MT (stands for modified tweet)
Insert hard returns so your tweet appears on multiple lines
14. Title case for capitalization
Sentence case for capitalization
All lowercase
Use custom shortening URL (e.g., kiss.ly for KISSmetrics)
Use the full URL (Twitter will truncate around the 30-
character mark)
20. Leave the update blank and only share a link (example below)
Use bold formatting for the headline (example below)
Use italics for the headline (example below)
Use bold formatting for words inside a paragraph
Place hashtags inside the update
Place hashtags at the bottom
Place everything in the same paragraph
Place things on separate lines
23. Place hashtags inside the update
Place hashtags at the bottom
Place hashtags in the comments
Place everything in the same paragraph
Place things on separate lines
Tag other users inside the update (example below)
Tag other users at the end of the update
Use emoji
26. Craft a custom message (example below)
Use title tags and meta info from the original site
Hashtags inside the pin
Hashtags at the end of the pin