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Topping the Real Estate Market Through Facebook, Twitter and Google+
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Topping the Real Estate Market Through Facebook, Twitter and Google+

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Here's a tutorial on how to maximize the utilization major of social media sites mainly Facebook, Twitter and Google+. Credits go to the author Thomas Cruz & DMCI Homes -http://www.dmcihomes.com/ …

Here's a tutorial on how to maximize the utilization major of social media sites mainly Facebook, Twitter and Google+. Credits go to the author Thomas Cruz & DMCI Homes -http://www.dmcihomes.com/ Philippines prime home builder.

Published in: Real Estate, Technology, Business

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  • This tutorial is really a very helpful tool to every business entrepreneur who are thinking of entering the world of internet and maximize the use of social medias in marketing and promoting their business.
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  • 1. Topping Real Estate Market ThroughFacebook, Twitter and Google Plus!High Profile Social Media Marketing Tutorial 1
  • 2. Social media networks has changed business marketing DOESwe can conclude that utilizing Social Media is the bestMARKETING TOOL! 2
  • 3. Therefore…Let us share to you how major SocialNetworks can help your online businessespecially Real Estate. 3
  • 4. Facebook 4
  • 5. Why Utilize Facebook?• As of April 2012 Facebook has a total users of 901 Million.• Facebook’s Alexa Rank is 2. 5
  • 6. Goals• We want people to find our page• We want to establish connection and engagement• We want to create a community• We want to promote our content 6
  • 7. Difference between Personal Profile and Business Page?• To be able to create a business page you first need to have your personal profile thus: – A personal profile has friends (mutual acceptance) & used to create a business page. This is your personal Profile 7
  • 8. Difference between Personal Profile and Business Page? Continued…• A business page has fans (One way sharing) This is the business page. 8
  • 9. Common Mistake!• Profiles are not for companies – profiles are design for people.• Thus you need to create a business page from your Facebook account. 9
  • 10. Creating a Facebook Fan Page!• Open http://www.facebook.com/. And click Create a Page. 10
  • 11. Creating a Facebook Fan Page! continued…• Choose the type of page! Often times real estate refers to local business. That’s why in this example we picked the first option. 11
  • 12. Creating a Facebook Fan Page! continued…• Fill up the data for your business. Add Company information. Click “Get Started” 12
  • 13. Creating a Facebook Fan Page! continued…• If you have an existing user account, you will need to login to continue.• Else, you need to sign up for a new user account• A confirmation link will be sent to your email. 13
  • 14. Creating a Facebook Fan Page! continued… • After you confirm, you can now edit information about your business. • Add your profile photo. • Make sure you optimize your page in order for search engines can find it. 14
  • 15. Here’s how you optimize you FB fan page.• Optimize page in order for it to reflect what your business offers. Surely you won’t add details that are far to what you offer.• In optimizing, using long tail keywords would be better than adding your short tail keywords. – Ex: Condominiums for sale in the Philippines 15
  • 16. Creating a Facebook Fan Page! continued…• Invite your friends to become fan of your page.• Ask your friends to encourage others to be a fan too!• Start posting updates, promos and news about your real estate business. Sample update from FB fan page. 16
  • 17. Now that you have you Fan Page, what’s next?• Having a Fan Page is not enough, you have to PROMOTE! 17
  • 18. Here are simple marketing tips…• Optimize FB fan page• Vanity URL – ex. http://www.facebook.com/dmcihomesofficial• Connect your Youtube Channel• Connect you Twitter Account for easy updates• Use Tags• Add description to your links• Post 2-4 posts a day• Best day to post is Thursday and Friday, @ 11 am, 3pm and 8pm 18
  • 19. Reminder! • Facebook fans don’t buy houses, humans do! That is why you have to established engagement to your fans. Having a Fan Page is just the 1st step. 19
  • 20. Twitter 20
  • 21. Why utilize Twitter?• As of March 2012 it was reported that Twitter has 175 Million users.• Alexa Rank is 8 21
  • 22. What is Twitter?• It is a micro blogging site that allows users to post updates in 140 characters or less.• Twitter is just like a “What are you doing now” type of blogging.• It lets you communicate with followers. 22
  • 23. Creating a Twitter Account• Visit http://www.twitter.com/ and fill the text boxes and click Sign up for Twitter. 23
  • 24. Creating a Twitter Account… Continued…• Once you signed up you will be receiving a confirmation email.• Click the link on the email.• Once clicked, you can now update your profile and start following people within your interests. 24
  • 25. Branding Your Real Estate Business• First thing you need to do is to grab a branded Twitter name. – Ex. DMCI Homes Official @dmcihomesonline 25
  • 26. Branding Your Real Estate Business… Continued…• Showcase links from your blog posts.• Tweet to promote links from your site.• Tweet about promos to your followers.• Do not over promote, instead limit it to links only related to your niche. 26
  • 27. Reminder! • You have to tweet interesting topics so that you can get the ROI you want! Tweeting with just plain links will not help you. Remember, make your tweet interesting so that it will capture your followers curiosity and get possible retweets! :D 27
  • 28. Google Plus 28
  • 29. Why utilize Google Plus• As of April 2012 Google+ has a total of 170 Million users.• You can create a Google+ Business Page that will rank high on Google SERPs. 29
  • 30. Creating a Google Plus Business Page• The first thing as I always say is to create your own account. In this a Google+ Account is needed. =P Click +You to create a Google+ account 30
  • 31. Creating a Google Plus Business Page… Continued… Log-in here. Sign up new Google+ Account. 31
  • 32. Creating a Google Plus Business Page… Continued…• After creating a new Google+ account, you can see a create a page link on the footer of the Google Plus page. 32
  • 33. Creating a Google Plus Business Page… Continued…• The next thing you need to do is to select a category. 33
  • 34. Creating a Google Plus Business Page… Continued…• After selecting a category, you can now manage you Google+ business page• Fill up the information about you business such as address, contact number and of course your website.• Add photos of your services and products being offered. 34
  • 35. Did You Know!• The Google+ “+1” button is equivalent to Facebook’s “Like” button. 35
  • 36. Here are 9 ways Google+ can help a Real Estate Business• Improves your search engine (SE) rankings.• Plus for collaboration with same niches.• Google Hangouts let’s you video chat with colleagues, customers and media (for free!) 36
  • 37. Here are 9 ways Google+ can help a Real Estate Business… Continued…• With Google+ Circles – it lets you send messages to the right audience.• Focus Groups• Great for B2B Marketing• Powerful PR Tool• Helps promote your Brand• High level way of advertising 37
  • 38. Reminder!• Google+ might be a new social media network but it has all the potential features that can help boost your sites overall performance. Make sure you utilize the business page and start increasing your circles as well as posting relevant links related to your real estate business. 38
  • 39. Conclusion • Clearly, these major social media networks would really help boost not only your websites traffic but as well as establish your brand, improve your search rankings and of course increase your conversion rate! 39
  • 40. Credits to the Author:• This presentation was created by Thomas Cruz, a social media expert and businessman in the Philippines. Thomas is currently engaged to real estate property developments and investments in the country.• Credits also goes to http://www.dmcihomes.com/ and http://www.dmcileasing.com/ 40