Pakistan TV Monthly Report June 2013
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- Total minutes of advertising in June 2013 was 274,687 minutes, down from May 2013 but up 11% from June 2012. - The top three advertising categories were Beverages at 19%, Cellular Communication at 16%, and Personal Products at 11%. The top three advertisers were Unilever, P&G, and Pepsi. - In terms of channels, GEO News had the highest share of advertising minutes at 4%, followed by Dawn News and City42 both at 4%. For prime time channels, GEO News again had the highest share at 4%. News channels accounted for 45% of advertising minutes.
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Pakistan TV Monthly Report June 2013
- 2. May-13 Jun-13 292,618 274,687 Trend Analysis Comparison May-Jun 2013 Total Minutes of Advertising
- 3. Total Minutes of Advertising Trend Analysis YoY Comparison: Jun 2013-Jun 2012 June, 13 June, 12 274,687 242,957
- 4. Total Minutes of Advertising TOP 10 CATEGORIES 19% 16% 11% 11% 8% 6% 5% 3% 2% 2% 19% Beverages Cellular Communication PersonalProducts Detergents Healthcare& MedicalServices Cullinary Construction Food Education FinancialServices Others
- 5. Total Minutes of Advertising 10% 9% 6% 4% 3% 3% 2% 2% 2% 2% UNILEVER P&G PEPSI COLA COCA COLA Liaquat Hospital RECKITT Mobilink ENGRO Qmobile SAMSUNG TOP 10 ADVERTISERS
- 6. Total Minutes of Advertising TOP 15 BRANDS 3% 3% 3% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% Liaquat Hospital Pepsi New Ariel Blue Mobilink Safeguard PTCL Dew USAID Coca Cola Lake City Zong Circle Head & Shoulder Dettol Soap Pampers CRLF
- 8. Top 15 Channels Across All Genre - % Share of Advt. Minutes 4% 4% 4% 4% 3% 3% 3% 3% 3% 3% 3% 3% 3% 2% 2% GEO NEWS DAWN NEWS CITY42 HUM TV ARY DIGITAL ARY NEWS GEO SAMAA Urdu-1 AAJ NEWS KohiNoor DUNYA NEWS CHANNEL 5 ATV 8xm Share in terms of minutes may be similar but it may vary in terms of value.
- 9. Top 15 Prime Time Channels – Across All Genre Prime Time (19:00 - 22:59) % Share of Advt. Minutes4% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 2% 2%
- 10. NEWS 45% Ent 37% MUSIC 6% SPORTS 4% MOVIES 2% KIDS 2% FOOD 2% HEALTH 1% RELIGIOUS 1% Genre Split in June 13 % Share of Advt. Minutes
- 11. Late Night (00:00 - 05:59) 10% Morning Time (06:00 - 11:59) 18% After Noon (12:00 - 16:59) 27% Evening Time (17:00 - 18:59) 10% Prime Time (19:00 - 22:59) 29% Late Prime Time (23:00 - 23:59) 6% Time Band Split June 13 % Share of Advt. Minutes
- 12. THE END For query on DATA, please contact: For other queries, please contact PAS at: secretariat@pas.org.pk Mr. Chander Kant chander.k@mediabank.net.pk 0300-2690840