TV
Monthly Report June13
May-13 Jun-13
292,618
274,687
Trend Analysis
Comparison May-Jun 2013
Total Minutes of Advertising
Total Minutes of Advertising
Trend Analysis
YoY Comparison: Jun 2013-Jun 2012
June, 13 June, 12
274,687
242,957
Total Minutes of Advertising
TOP 10 CATEGORIES
19%
16%
11% 11%
8%
6%
5%
3%
2% 2%
19%
Beverages
Cellular
Communication
Pers...
Total Minutes of Advertising
10%
9%
6%
4% 3%
3%
2% 2% 2% 2%
UNILEVER P&G PEPSI COLA COCA COLA Liaquat
Hospital
RECKITT Mob...
Total Minutes of Advertising
TOP 15 BRANDS
3%
3%
3%
2%
2% 2%
2%
2% 1% 1%
1% 1% 1% 1% 1%
Liaquat
Hospital
Pepsi New Ariel
B...
CHANNELS’
REPORT
Top 15 Channels
Across All Genre - % Share of Advt. Minutes
4% 4% 4% 4%
3% 3%
3%
3% 3%
3% 3% 3% 3%
2%
2%
GEO
NEWS
DAWN
NEW...
Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes4%
3% 3% 3% 3% 3%
3% 3%
3...
NEWS
45%
Ent
37%
MUSIC
6%
SPORTS
4%
MOVIES
2%
KIDS
2%
FOOD
2% HEALTH
1%
RELIGIOUS
1%
Genre Split in June 13
% Share of Adv...
Late Night (00:00 - 05:59)
10%
Morning Time (06:00 -
11:59)
18%
After Noon (12:00 - 16:59)
27%
Evening Time (17:00 - 18:59...
THE END
For query on DATA, please contact:
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Chander Ka...
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Pakistan TV Monthly Report June 2013

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A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of June 13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

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Pakistan TV Monthly Report June 2013

  1. 1. TV Monthly Report June13
  2. 2. May-13 Jun-13 292,618 274,687 Trend Analysis Comparison May-Jun 2013 Total Minutes of Advertising
  3. 3. Total Minutes of Advertising Trend Analysis YoY Comparison: Jun 2013-Jun 2012 June, 13 June, 12 274,687 242,957
  4. 4. Total Minutes of Advertising TOP 10 CATEGORIES 19% 16% 11% 11% 8% 6% 5% 3% 2% 2% 19% Beverages Cellular Communication PersonalProducts Detergents Healthcare& MedicalServices Cullinary Construction Food Education FinancialServices Others
  5. 5. Total Minutes of Advertising 10% 9% 6% 4% 3% 3% 2% 2% 2% 2% UNILEVER P&G PEPSI COLA COCA COLA Liaquat Hospital RECKITT Mobilink ENGRO Qmobile SAMSUNG TOP 10 ADVERTISERS
  6. 6. Total Minutes of Advertising TOP 15 BRANDS 3% 3% 3% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% Liaquat Hospital Pepsi New Ariel Blue Mobilink Safeguard PTCL Dew USAID Coca Cola Lake City Zong Circle Head & Shoulder Dettol Soap Pampers CRLF
  7. 7. CHANNELS’ REPORT
  8. 8. Top 15 Channels Across All Genre - % Share of Advt. Minutes 4% 4% 4% 4% 3% 3% 3% 3% 3% 3% 3% 3% 3% 2% 2% GEO NEWS DAWN NEWS CITY42 HUM TV ARY DIGITAL ARY NEWS GEO SAMAA Urdu-1 AAJ NEWS KohiNoor DUNYA NEWS CHANNEL 5 ATV 8xm Share in terms of minutes may be similar but it may vary in terms of value.
  9. 9. Top 15 Prime Time Channels – Across All Genre Prime Time (19:00 - 22:59) % Share of Advt. Minutes4% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 2% 2%
  10. 10. NEWS 45% Ent 37% MUSIC 6% SPORTS 4% MOVIES 2% KIDS 2% FOOD 2% HEALTH 1% RELIGIOUS 1% Genre Split in June 13 % Share of Advt. Minutes
  11. 11. Late Night (00:00 - 05:59) 10% Morning Time (06:00 - 11:59) 18% After Noon (12:00 - 16:59) 27% Evening Time (17:00 - 18:59) 10% Prime Time (19:00 - 22:59) 29% Late Prime Time (23:00 - 23:59) 6% Time Band Split June 13 % Share of Advt. Minutes
  12. 12. THE END For query on DATA, please contact: For other queries, please contact PAS at: secretariat@pas.org.pk Mr. Chander Kant chander.k@mediabank.net.pk 0300-2690840

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