Welcome to the IP Mobile Revolution
                    June 13 2007, Prague
Trends and challenges




For internal use
2         © Nokia Siemens Networks   Presentation / Author / Date
Towards the 4 billion mobile subscribers
                                     4 400
                                     4...
PSTN is substituted by VoIP and mobile voice
minutes,
  billion
                                                          ...
A changing business environment

      New players are coming to the market                                               ...
Go beyond telecom services
                                                                           User created
       ...
For internal use
7         © Nokia Siemens Networks   Presentation / Author / Date
Utilize Internet innovation
                                                                    User created
             ...
One example:
Nokia Siemens Communication Suite
(NCS)




For internal use
9         © Nokia Siemens Networks   Presentatio...
Example: Nokia Communication Suite – a PC based Rich
Call application bridging mobile and fixed domain


                 ...
User’s perspective comparative case

                                     Communication Suite USB          Skype
         ...
Secured Plug ‘n Talk


   Plugs into any PC, automatically launches and registers on the
   cellular network with SIM auth...
Summary

           Take benefit from the new Business
      environment and leverage your position
      using the IP opp...
Q&A




For internal use
14        © Nokia Siemens Networks   Presentation / Author / Date
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Beck Final

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Beck Final

  1. 1. Welcome to the IP Mobile Revolution June 13 2007, Prague
  2. 2. Trends and challenges For internal use 2 © Nokia Siemens Networks Presentation / Author / Date
  3. 3. Towards the 4 billion mobile subscribers 4 400 4 200 Mobile 4 000 PSTN voice 3 800 4 billion Broadband 4 billion 3 600 by 2010 Subscriptions globally, millions 3 400 by 2010 3 200 3 000 2 800 2 600 2 400 2 200 2 000 Current global Current global 1 800 mobile penetration mobile penetration 1 600 40 % (12/06) 40 % (12/06) 1 400 1 200 1 000 800 600 400 200 0 -94 -95 -96 -97 -98 -99 -00 -01 -02 -03 -04 -05 -06 -07 -08 -09 -10 -11 e e e e e Source: National Regulators, ITU, Nokia March 2007 For internal use 3 © Nokia Siemens Networks Presentation / Author / Date
  4. 4. PSTN is substituted by VoIP and mobile voice minutes, billion 50/50 split 50/50 split 9 000 Mobile voice traffic by 2007 by 2007 8 000 PSTN voice traffic Rapid Rapid Managed VoIP traffic growth growth 7 000 6 000 5 000 VoIP – Rapid VoIP – Rapid 4 000 growth in fixed growth in fixed 3 000 domain domain 2 000 1 000 0 -08 -09 -10 -11 -94 -95 -96 -97 -98 -99 -00 -01 -02 -03 -04 -05 -06 -07 e e e e e Source: National Regulators, ITU, Nokia March 2007 Fixed to Mobile Fixed to Mobile For internal use 4 © Nokia Siemens Networks Presentation / Author / Date Substitution Substitution
  5. 5. A changing business environment New players are coming to the market Competition is increasing New business model Old vertical markets Internet ISPs Content Content Content Content Creation New virtual Service Mobile operators Service Service Service virtual Provision Provisioning Provisioning Provisioning Mobile Fixed operator Delivery T/C/S Circuit switched Hybrid IP-network operators Channel Broadcasting network Mobile Cable operators operators Device Telephone TV, radio PC /mobile terminals Fixed Triple play! operators New horizontal Telecom markets Established business model New horizontal markets. Source EICTA § Satisfy shareholders demand for financial performance: § Increase efficiency and profitability § Utilize new business possibilities: § Develop strategy, improve market position, offer attractive new services and expand user base For internal use 5 © Nokia Siemens Networks Presentation / Author / Date
  6. 6. Go beyond telecom services User created Shared content Calendars Blogs Wikis & services Content Sharing Personal Open Home Advanced Source pages Apps. Media Sharing Commercial Music Search Downloading Navigation Rich Engines Communities Services Services Gaming call Services Operators Rich Messaging IPTV/ Presence call Interactive Mobile TV gaming IP Centrex Mobility Access Device • Complement Internet services with mobility and your subscriber data • Create Internet type communities for your target segments and let the communities to create content for you • Launch beta services to test the market in highly competitive global and horizontal market • Provide interworking for your standard telecom services For internal use 6 © Nokia Siemens Networks Presentation / Author / Date
  7. 7. For internal use 7 © Nokia Siemens Networks Presentation / Author / Date
  8. 8. Utilize Internet innovation User created content & services Advanced Commercial Services Operators Mobility Access Device • Utilize Internet innovation and differentiate with new services • Partner with service providers and application developers • Outsource the service development • Utilize efficiency and scalability provided by the standard enablers For internal use 8 © Nokia Siemens Networks Presentation / Author / Date
  9. 9. One example: Nokia Siemens Communication Suite (NCS) For internal use 9 © Nokia Siemens Networks Presentation / Author / Date
  10. 10. Example: Nokia Communication Suite – a PC based Rich Call application bridging mobile and fixed domain Use cases: • Voice calls • Presence • Video Sharing • Video Calls • Messaging • File Sharing & Winks Combined with: • Auto provisioning • Interoperability For internal use 10 © Nokia Siemens Networks Presentation / Author / Date
  11. 11. User’s perspective comparative case Communication Suite USB Skype device Phone number Same as the mobile A different number Availability Available with the mobile when Only when PC is online PC not online Phone bill Unified with the mobile Different bill, only prepay Video PC to PC, PC<->3G mobile Only PC to PC SMS / MMS With the mobile identity From a different identity Service Provider Single point of contact, Different providers Customer care Value Added Rich set of services (VM, RBT, Limited services, separated Services VPN, etc.) common to from mobile Softphone and mobile phone For internal use 11 © Nokia Siemens Networks Presentation / Author / Date
  12. 12. Secured Plug ‘n Talk Plugs into any PC, automatically launches and registers on the cellular network with SIM authentication • Secure – SIM authentication • Simple - no installation required, auto run from USB • Tangible - useful accessory, can be used for storage • Portable - external device easily maintained & supported • Music & Content download - Plug ‘n Talk with MP3 player • Variety of devices For internal use 12 © Nokia Siemens Networks Presentation / Author / Date
  13. 13. Summary Take benefit from the new Business environment and leverage your position using the IP opportunities For internal use 13 © Nokia Siemens Networks Presentation / Author / Date
  14. 14. Q&A For internal use 14 © Nokia Siemens Networks Presentation / Author / Date
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