Symtext's BookNet Canada 2010 presention


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Slides from my March 25th presentation at BookNet Canada. It outlines a bit about how Higher Education functions, with respect to making content related decisions, and how Symtext fits by providing educators with exactly the right mix of digital content.

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  • One Book From Many – suggests “chunking” of content… getting what you need.Q -- Is it the mass produced print or e-textbook? Model is based upon the old economies of scale model write textbook sell in thousands of the book to educators edition cycle to update content A – maybe, for some this makes sense and will for a long time to come. Nothing wrong with this model, but it is flawed, and does not translate completely to digital distribution.**************Q – is it something highly customized, evolving, and unique?A – maybe, for some. Increasingly the wave of the future.
  • For a given course:Many publishers  1 educator  many studentsWhen choice is limited (old model), the influence of the specifier is limited. Compromise required.When choice is unlimited, influence accrues to the educator. Compromise not required!Availability – findable, dynamic, accessible
  • Use online far more completely – refer to Wharton article abt use of digital in exec ed.New business model, not a transposition of print model to online. I don’t need to buy the complete book!Do new stuff: chunk, reuse, share, comment, rank
  • Bring in the notion of collaboration – focus on influence of educators
  • Chunks. Business rules set by publisher, content creator, educator
  • Chunks. Business rules set by publisher, content creator, educator
  • Chunks. Business rules set by publisher, content creator, educator
  • New ontology – new means/reality, new channel for publisher to reach their audienceStudent generated content+Educator’s perspective+ Multi-source publisher content=A unique digital publication: a living curriculum
  • 50+ publishers
  • 50+ publishers
  • Symtext's BookNet Canada 2010 presention

    1. 1. “One Book From Many”<br />Booknet Canada Tech Forum<br />March 25th, 2010<br /> // // @IRBarker<br />
    2. 2. About this presentation<br /><ul><li>Background
    3. 3. How it works
    4. 4. Questions</li></li></ul><li>One Book From Many<br />...whose book are we talking about?<br />
    5. 5. Defining Characteristics of Higher Ed<br />Educator as “specifier”<br />Credentials and the “Availability of Information”<br />Compromise<br />
    6. 6. Cost of Compromise- problem for educators<br />The “Unread Chapter Tax”<br />- problem for students<br />Used texts, Copying, Open Content<br />- problem for publishers<br />
    7. 7. New World of (Digital) Higher Education<br />Completely new set of behaviours and expectations.<br />
    8. 8. One Book From Many<br />...whose book are we talking about?<br />Educator’s book. <br />Or is it? <br />Is it even a “book” at all?<br />
    9. 9. About Us<br />Symtext makes it easy for educators to provide their learners with exactly the right mix of digital instructional materials. <br />
    10. 10. Focus on the Educator... Exactly the right mix<br />Multi-source<br />Multi-format<br />Fee and free<br />One’s own materials<br />Source, edit, publish, and consume digitally<br />Optional Print On Demand<br />Switzerland<br />
    11. 11. Publishers<br />Management of prices and permissions<br />For each market<br />Reporting <br />Decision making<br />
    12. 12. Students<br />Value: best credentials for the least money!<br />"The quality of comments shows that students are generally thinking seriously about the readings and/or issues arising from them. As a result, students are much better prepared for discussions and exercises, and class participation is richer and more egalitarian."Amanda Goldrick-Jones, UBC<br />
    13. 13.
    14. 14. About the Product<br />Liquid Textbooks let educators build the ideal course. By assembling exactly the right mix of learning materials, professors craft a living curriculum that reflects their unique style while covering the desired material.<br />Once assembled, the Liquid Textbook becomes a platform for interaction and engagement, within which teachers, students, and subject matter experts explore and learn..<br />
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    18. 18. Liquid Textbooks have been used at...<br />
    19. 19. Sources of Content<br />50+ publishers<br />Higher Education, commercial<br />Higher Education, academic<br />Media – print and television<br />Platform licensees<br />Some of our content providers<br />
    20. 20. Takeaways<br />Meet the needs of educators, students and publishers<br />Focus on the educator<br />Switzerland – content, distribution, fee/free<br />New technology mandates new models<br />Whose book are we talking about?<br />
    21. 21. How to get in touch<br /><br />@IRBarker<br /><br />