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Symtext's BookNet Canada 2010 presention
 

Symtext's BookNet Canada 2010 presention

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Slides from my March 25th presentation at BookNet Canada. It outlines a bit about how Higher Education functions, with respect to making content related decisions, and how Symtext fits by providing ...

Slides from my March 25th presentation at BookNet Canada. It outlines a bit about how Higher Education functions, with respect to making content related decisions, and how Symtext fits by providing educators with exactly the right mix of digital content.

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  • One Book From Many – suggests “chunking” of content… getting what you need.Q -- Is it the mass produced print or e-textbook? Model is based upon the old economies of scale model write textbook sell in thousands of the book to educators edition cycle to update content A – maybe, for some this makes sense and will for a long time to come. Nothing wrong with this model, but it is flawed, and does not translate completely to digital distribution.**************Q – is it something highly customized, evolving, and unique?A – maybe, for some. Increasingly the wave of the future.
  • For a given course:Many publishers  1 educator  many studentsWhen choice is limited (old model), the influence of the specifier is limited. Compromise required.When choice is unlimited, influence accrues to the educator. Compromise not required!Availability – findable, dynamic, accessible
  • Use online far more completely – refer to Wharton article abt use of digital in exec ed.New business model, not a transposition of print model to online. I don’t need to buy the complete book!Do new stuff: chunk, reuse, share, comment, rank
  • Bring in the notion of collaboration – focus on influence of educators
  • Chunks. Business rules set by publisher, content creator, educator
  • Chunks. Business rules set by publisher, content creator, educator
  • Chunks. Business rules set by publisher, content creator, educator
  • New ontology – new means/reality, new channel for publisher to reach their audienceStudent generated content+Educator’s perspective+ Multi-source publisher content=A unique digital publication: a living curriculum
  • 50+ publishers
  • 50+ publishers

Symtext's BookNet Canada 2010 presention Symtext's BookNet Canada 2010 presention Presentation Transcript

  • “One Book From Many”
    Booknet Canada Tech Forum
    March 25th, 2010
    www.symtext.com // ian@symtext.com // @IRBarker
  • About this presentation
    • Background
    • How it works
    • Questions
  • One Book From Many
    ...whose book are we talking about?
  • Defining Characteristics of Higher Ed
    Educator as “specifier”
    Credentials and the “Availability of Information”
    Compromise
  • Cost of Compromise- problem for educators
    The “Unread Chapter Tax”
    - problem for students
    Used texts, Copying, Open Content
    - problem for publishers
  • New World of (Digital) Higher Education
    Completely new set of behaviours and expectations.
  • One Book From Many
    ...whose book are we talking about?
    Educator’s book.
    Or is it?
    Is it even a “book” at all?
  • About Us
    Symtext makes it easy for educators to provide their learners with exactly the right mix of digital instructional materials.
  • Focus on the Educator... Exactly the right mix
    Multi-source
    Multi-format
    Fee and free
    One’s own materials
    Source, edit, publish, and consume digitally
    Optional Print On Demand
    Switzerland
  • Publishers
    Management of prices and permissions
    For each market
    Reporting
    Decision making
  • Students
    Value: best credentials for the least money!
    "The quality of comments shows that students are generally thinking seriously about the readings and/or issues arising from them. As a result, students are much better prepared for discussions and exercises, and class participation is richer and more egalitarian."Amanda Goldrick-Jones, UBC
  • About the Product
    Liquid Textbooks let educators build the ideal course. By assembling exactly the right mix of learning materials, professors craft a living curriculum that reflects their unique style while covering the desired material.
    Once assembled, the Liquid Textbook becomes a platform for interaction and engagement, within which teachers, students, and subject matter experts explore and learn..
  • Liquid Textbooks have been used at...
  • Sources of Content
    50+ publishers
    Higher Education, commercial
    Higher Education, academic
    Media – print and television
    Platform licensees
    Some of our content providers
  • Takeaways
    Meet the needs of educators, students and publishers
    Focus on the educator
    Switzerland – content, distribution, fee/free
    New technology mandates new models
    Whose book are we talking about?
  • How to get in touch
    ian@symtext.com
    @IRBarker
    www.symtext.com