7 c's of social media to win customer hearts 2011
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The document discusses the 7 C's of social media for businesses to engage customers. It outlines each C and provides secrets or tips for implementation. The 7 C's are to create a grand goal, clear path, valuable why, engaging personality, magnetic content, community, and buzz. Tips include developing a content calendar, being a thought leader, curating valuable content for customers, and using social media to provide customer service and drive loyalty. The overall goal is to get people to like the brand and want to spend money on it.
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7 c's of social media to win customer hearts 2011
- 1. The 7 C’s of Social Media to Win Customer Hearts Susan McCoy September 12, 2011
- 10. Social Media Delivers Results
- 11. 50% of all U.S. adults now use social networks 2011 Pew Research Center
- 12. 32% of baby boomers on the internet use a social network EVERY DAY Up a whopping 60% from 2010 2011 Pew Research Center
- 13. 162 million Unique Visitors a Month Up 5 million in 2 months
- 14. 22 Million Women 40-55 years old on Facebook
- 15. 1 Billion Tweets Sent a Week
- 16. 182% Increase in Twitter Mobile Users
- 17. 65 Trillion IMS Sent In 2010
- 18. 2.5 Million YouTube Videos Uploaded Every Minute
- 19. Over 10 Million Users 1 Billion Items Being Shared Per Day
- 20. 1200% Increase QR Scanning May-Dec 2010
- 21. If you remember only one thing . . .
- 22. Social media is 90% narcissism Kyle P. Lacy
- 24. How has this changed the way we reach people?
- 26. The New Marketing Trifecta
- 35. 7 C’s of Social Media #3 Create the Why
- 37. #3 Secret: Create the Why Give Aways & Reviews
- 39. 28.1 Million Groupon Ads Sold In Q1 2011
- 43. 7 C’s of Social Media #5 Why Create Magnetic Engagement
- 44. 7 C’s of Social Media #5 Magnetic Engagement High Touch
- 57. www.GardenMediaGroup.com [email_address] 610-444-3040 Please visit our website to download the presentation. If you use any information, please give GMG a little credit. Thank you.
- 59. 5 Tips for Maximizing Social Media for Business
- 65. www.GardenMediaGroup.com [email_address] 610-444-3040 Just Get Social
Editor's Notes
- Social Media is any tool or service that facilitates conversations over the Internet. Applies to other platforms you may use that include user conversations Facebook, Twitter YouTube, Flickr, blogs and wikis are all part of Social Media.
- 1 x 1=1. When you work alone (at anything) it doesn't multiply very far, does it? But how about 1 x 100 or in our case 1 x thousands ? Could you use referrals, resources, ideas or a chance to find new customers from within our network of thousands of loyal, highly engaged business professionals intent on helping each other? What can we do when we all work together towards a common goal? The possibilities are endless. ..
- 1 x 1=1. When you work alone (at anything) it doesn't multiply very far, does it? But how about 1 x 100 or in our case 1 x thousands ? Could you use referrals, resources, ideas or a chance to find new customers from within our network of thousands of loyal, highly engaged business professionals intent on helping each other? What can we do when we all work together towards a common goal? The possibilities are endless. ..
- Could you use referrals, resources, ideas or a chance to find new customers? Could you use from within our network of thousands of loyal, highly engaged business professionals intent on helping each other? What can we do when we all work together towards a common goal? The possibilities are endless. ..
- Could you use referrals, resources, ideas or a chance to find new customers? Could you use from within our network of thousands of loyal, highly engaged business professionals intent on helping each other? What can we do when we all work together towards a common goal? The possibilities are endless. ..
- Half of all adult Americans now use social media sites, according to data collected by the Pew Research Center. The center found 65% of all adult Web users in the U.S. use social tools, an increase of four percentage points from a year earlier. Still, older, wealthier and better-educated adults lag the national average, even as they surge ahead in search-engine use and e-reader ownership.
- Half of all adult Americans now use social media sites, according to data collected by the Pew Research Center. The center found 65% of all adult Web users in the U.S. use social tools, an increase of four percentage points from a year earlier. Still, older, wealthier and better-educated adults lag the national average, even as they surge ahead in search-engine use and e-reader ownership. Boomer-aged segment of internet users ages 50-64, social networking site usage on a typical day grew a significant 60% (from 20% to 32%).
- In April 2010, eROI conducted a study of more than 500 marketers. The purpose was to understand how marketers were using email, mobile and social, and to generate new ideas for better planning for and integrating available opportunities. The focus of the survey was two-fold: 1) to determine the impact of mobile marketing in email and web marketing programs; 2) and, identifying the importance and impact of social networks in relation to their email and web marketing efforts. illustrate the most interesting of these findings in the graphic below: Read more: http://www.flowtown.com/blog/the-new-marketing-trifecta#ixzz1OpMAHNcy
- In April 2010, eROI conducted a study of more than 500 marketers. The purpose was to understand how marketers were using email, mobile and social, and to generate new ideas for better planning for and integrating available opportunities. The focus of the survey was two-fold: 1) to determine the impact of mobile marketing in email and web marketing programs; 2) and, identifying the importance and impact of social networks in relation to their email and web marketing efforts. illustrate the most interesting of these findings in the graphic below: Read more: http://www.flowtown.com/blog/the-new-marketing-trifecta#ixzz1OpMAHNcy
- Build your reputation? Build brand awareness? Generate leads? Generate sales? Expand your sphere of influence? Keep up to date?
- Know about new plants Know about cutting edge products
- According to HiveFire the greatest challenges are creating content that is original and compelling, and finding the time to do so. It was much less of a challenge to find quality content from third parties, but still, nearly half of marketers reported that was difficult as well. The survey results also found content curation was growing in importance, with nearly seven in 10 respondents saying that finding, organizing and sharing content was more important than it was last year. The same number believe it will be still more important in 2012.
- Don’t complain Don’t whine Don’t spread bad news
- Even if you maintain a personal website or digital portfolio, you can.