The Association of Professional Landscape Designers Annual PR Review

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The Garden Media Group

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The Association of Professional Landscape Designers Annual PR Review

  1. 1. The Association of Professional Landscape Designers2011 Public Relations Annual Report
  2. 2. 2011 Review Summary • Advertising Value Breakdown • Features with a consumer focus • Placements with a trade focus • Social media coverage • Conference success GMG helped APLD reach a new level of awareness in 201111/17/2011 Garden Media Group 2
  3. 3. Advertising Value Breakdown GRAND TOTAL Reach 181 million Ad Value $1.5 million
  4. 4. GMG Delivered nearly $1.5 million in advertising value to APLD in the last 12 months Category Circulation Advertising Value NEWS 94,757,346 $282,879.72 TRENDS 2011 24,149,356 $418,227.56 EXPERT DESIGN TIPS 27,998,860 $476,338.58 Bloom IQ Story 33,877,389 $356,536.80 GRAND TOTAL 180,782,951 $1,533,982.6711/17/2011 Garden Media Group 4
  5. 5. Featureswith a Consumer Focus
  6. 6. Consumer focus: Garden Design Garden Design featured a 12 photo slide show of APLD winners, information about all three webinars and has APLD designed gardens under review for publication.11/17/2011 Garden Media Group 6
  7. 7. Consumer Focused Feature Expert Design Tips Racking up 105 print placements and 763 web posts, Expert Design Tips had the legs to go far11/17/2011 Garden Media Group 7
  8. 8. GMG 2011 Trend Report APLD quoted and hot linked in 83 Print placements in consumer media and 860 Web hits11/17/2011 Garden Media Group 8
  9. 9. Home Improvement Consumer Magazine11/17/2011 Garden Media Group 9
  10. 10. 3 Webinars listed with links in Garden Design 3 Different Months11/17/2011 Garden Media Group 10
  11. 11. APLD Placementswith a trade focus
  12. 12. Trade Media Focus APLD has made great strides in the trade media exposure The successful mix includes: • Providing content • Pitching news personally • Sharing great photos11/17/2011 Garden Media Group 12
  13. 13. Trade Magazine Covers Ad Value: Priceless11/17/2011 Garden Media Group 13
  14. 14. Total Landscape Care Full Page Coverage = $8,440 for each11/17/2011 Total Advertising ValueGarden Media GroupMore planned for 2012! = $16,880 -- 14
  15. 15. Trade Websites Add Links, Value and Exposure • Lawn and Landscape • Landscape and Irrigation • Landscaping Contractor • Lawn and Garden Retailer • Irrigation and Green Industry • Landscapeonline.com11/17/2011 Garden Media Group 15
  16. 16. Social media coverage
  17. 17. Social Media Spreads the Word • APLD Facebook page has 3693 members and Twitter 3526 followers • Photos and posts engage readers and promote sharing • GMG tweets, retweets, Facebooks and shares APLD news through social media11/17/2011 Garden Media Group 17
  18. 18. APLD ….an active Facebook group11/17/2011 Garden Media Group 18
  19. 19. APLD Featured in Dozens of GMG Blog Post11/17/2011 Garden Media Group 19
  20. 20. 2011 International APLD Conference Success
  21. 21. Cleveland Successes • Lawn and Landscape editor attended the opening reception. • Cleveland Plain Dealer published an article prior to conference. • Plain Dealer photographer and reporter attended the conference, spoke with members and published a large piece in print and online. • Bobbie Schwartz, FAPLD was written about post conference for one of her award winning designs in the Plain Dealer.11/17/2011 Garden Media Group 21
  22. 22. Conference Coverage online and in print11/17/2011 Garden Media Group 22
  23. 23. APLD Webinar Coverage Garden Design: http://www.gardendesign.com/calendar Green Profit : http://tinyurl.com/greenprofitpress Landscape & Irrigation: http://tinyurl.com/landscape2011 Lawn and Landscape: http://tinyurl.com/landscapepress Spreading the word, sharing expertise and linking to www.apld.org .11/17/2011 Garden Media Group 23
  24. 24. Growing with APLD With numerous hits across print, radio and social media, GMG is helping APLD reach new levels of engagement. Advertising values for 2011 media hits reached over $1.5 million In 2012 GMG will build upon this success11/17/2011 Garden Media Group 24
  25. 25. Your Reputation Is Our Mission Susan@gardenmediagroup.comKathleen@gardenmediagroup.com 610-444-3040 2011 Garden Media Group

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