understand their overwhelmedness - break down volunteer opportunities and segment target markets to find crossover-Big Idea/proposed plan of marketing action = Internship Program-we have access and insight to students- way to cover several areas of volunteering with one segment
for the organization-a committed, dependable volunteer base with the opportunity to stay on after 6 weeks and allow the organization to grow. ability to serve more of the underserved community
Self-fulfilment of giving back to their community. Satisfaction of seeing results and behavior change and empowerment in the people they are helping. Substantial Resume booster, experience in a field of interest under professional mentors. networking. officially certified to teach the courses
-Created content for promotional flier for the internship to be distributed in email form-Waiting for edits from organization (changes, correct company language and branding) -Gathered relevant email addresses of internship directors in selected majors -Everything else is structured at CMC - just need the interns-No additional costs to structure the program
-finalise promotional material-choose budgeting level to decide mktg moves-add internship to online presence (website, social media)-implement communications plan (emails, class talks, farmers' markets, etc.)-Accept given number of interns-Set intern schedules, assign mentors, execute orientation-Create stock letter of credit upon completion of program
Transcript of "Cooking Matters Colorado Marketing Plan"
Summer BorowskiMiranda Needles
Share Our Strength’s CookingMatters is a groundbreakingnutrition education program thathelps families help themselves byteaching them how to preparehealthy low-cost meals.
SWOT AnalysisStrengths:• Solid national foundation• Surplus of participants• Volunteers enjoy theexperience & return to theprogram• Deliver real value toparticipants andvolunteersWeaknesses:• Need more volunteers• Need better qualityvolunteers• No current marketing plan• Spread too thin betweenall segments of volunteersOpportunities:• Establish a committedvolunteer base• Create tangible andcommunicable value andfollow through withdeliveryThreats:• Understaffed• Losing forwardmomentum
Our Plan Internship Program Segmentation of targetmarkets
CreatingValueCooking Matters Colorado Reliable and committedvolunteers Implement a program toencourage retention andcontinuing relationships Reputable internshipprogram Relationships withuniversities Networking with universitiesfor additional connections tosponsors
Internship ProgramWhat is in it for me? Giving back to community Seeing results of their hard workand the change andempowerment they provide Resume Builder Experience in a field of interest Professional Mentors Networking Certification to teach courses
Delivering the ValueInternship Program: Culinary Nutritionist Non-ProfitUniversities: Johnson & Whales University of Denver University of Colorado atDenverTime Frame: Consistent 6 weekinternships Students would receive 4credit hours per 6 weekterm
Internships AvailableTypeNumber ofInternsLength ofInternship/TimeCommitmentCreditPreferredMajors/ExperienceDescription Responsibilities BenefitsSupervisors/CoordinatorDU InternshipContactCULINARY 1 - 26 weeks - 8- 15 hours aweek (Two/Three 4-hourclasses,shadowing/shopping forprep)4 credits= 1class HospitalityShadow a professionalchef in the instruction ofCulinary EducationProgram at the 6-weekCooking Matters Courses,help facilitate and plancourse material, Helpprepare and facilitateCooking Matters at theStore courses, learn indepth the importance ofcooking and nutrition, andlearn how to cook healthymeals on a budget*helping out with 1-2Coking Matter courses aweek*start teaching thecurricula during 6 weeks*shopping and droppingfood off for courses*visit to CMC office to for afeel of the non profit fromthe insidebecome certified to teachCMC cooking classes,gain professional mentorsand experience in theindustry, class credit,resume booster, give backto the community and be apart of the No Kid Hungrynational initiative, creatingrecipes helping anunderserved communityInitial Contact: Melissa(and Alex). Then Chefcoordinator of classesProf. Raymond Leigl-Hospitality Dept., sitson CMC board, JillHartman - HospitalityInternship Directorjill.email@example.comNUTRITIONIST 1 - 26 weeks - 8- 15 hours aweek (One/Two 4-hourCooking Matters courses[shadowing/shopping forprep], One/Two 2-hourCooking Matters at theStore courses)4 credits= 1class Biology, NutritionShadow a professionalnutritionist in theinstruction of NutritionEducation Program at the6-week Cooking MattersCourses, help facilitateand plan course material,Help prepare and facilitateCooking Matters at theStore courses, learn indepth the importance ofcooking and nutrition, andlearn how to cook healthymeals on a budget*helping out with 1-2Coking Matter courses aweek*start teaching thecurricula during 6 weeks*shopping and droppingfood off for courses*visit to CMC office to for afeel of the non profit fromthe insidebecome certified to teachCMC cooking classes,gain professional mentorsand experience in theindustry, class credit,resume booster, give backto the community and be apart of the No Kid Hungrynational initiative, creatingrecipes helping anunderserved communityInitial Contact: Melissa(and Alex). Then Chefcoordinator of classesBrandi Flageolle-Biologyrandi.firstname.lastname@example.orgNON PROFIT(AID) 1 - 26 weeks - about 15 hoursa week (One 4-hourCooking Matters course, 2half days in office)4 credits= 1class Business, anyHelp facilitate CookingMatters courses, learn theinner operations of asuccessful national nonprofit, help in thecommunications andvolunteer recruitmentdepartments, aid in anyoffice projects that needattendance, learn in depththe importance of nutritionand how to cook healthymeals on a budget*organize receipts*help with events*general office aid*marketing*communication*fundraisinglearn the inner workings ofa national non profit, giveback to the communityand be a part of the NoKid Hungry nationalinitiative MelissaGreg Wagner, MKTGInternshipCoordinator.
Internship PlanCooking Matters: Steps to SuccessLEVEL 5LEVEL 4 Budget: $2,000LEVEL 3 Budget: $1,800Interns:LEVEL2 Budget: $1,500 September-January: 7Interns: February- June: 7LEVEL 1 Budget: $1,200 September-January: 6 Events:Interns: February- June: 6 DU Career FairBudget:$1,000 September-January: 5 Events: DU Professor EmailsInterns: February- June: 5 DU Career Fair DU List Serve EmailsSeptember-January: 4 Events: DU Professor Emails J&W Career FairInterns: February- June: 4 DU Career Fair DU List Serve Emails J&W Professor EmailsSeptember-January: 3 Events: DU Professor Emails J&W Career Fair J&W List Serve EmailsFebruary- June: 3 DU Career Fair DU List Serve Emails J&W Professor Emails UCD Professor EmailsEvents: DU Professor Emails J&W Career Fair J&W List Serve Emails UCD Career FairDU Career Fair DU List Serve Emails J&W Professor Emails UCD Professor Emails UCD List Serve EmailsDU Professor Emails J&W Professor Emails J&W List Serve Emails UCD Career FairFarmers Markets:DenverDU List Serve Emails J&W List Serve UCD Professor Emails UCD List Serve EmailsFarmers Markets:HighlandsNotes: Creating an internship program will bring in students that are responsible and dedicated to a position. After 6 weeks aquarter (DU Calendar)or semester (UCD, J&W) the students must complete the internship with evaluation from CMC. With thisthe office will gain more reliable volunteers and be able to create a brand awareness. Starting small will enable the program togrow and become a program that can contribute a large portion of the non-profit.
Program ScheduleSchedule Details MaterialsWeek 1Orientation at Cooking Matters Office. One onOne overview of expectations, responsibilities,and introduction to the organization. -Introduction to courses as observer, help withprep and clean up -Be matched with mentorsNew Hire paperwork, Contract,Employee Information FormWeek 2-3Begin to help co create content for courses -shadow instructors to become morecomfortable with material and structureWeek 4-6Assist in co-teaching courses with professionalwith potential to lead class as primaryinstructorConclusion Informal wrap up/feedback meetingEmployee exit paperwork, letter ofcompletion, and potentially letter ofrecommendation
Upcoming FarmersMarketsFarmers Markets When Where DetailsCherry Creek Fresh MarketSaturdays, May 4 – October 26, 8a.m. – 1 p.m. & Wednesdays, June19 – September 25, 9 a.m. – 1 p.m.Where: E. First Ave & UniversityBlvd., DenverConsistently named by locals as their favorite farmers’ market, the Cherry Creek FreshMarket is devoted to Colorado producers. Shopping here helps local family farmers stay inbusiness, preserves quality local food sources for Colorado while using fewer resources,and most importantly, provides you with access to the freshest and most nutritiousproduce available. Get some just-popped kettle corn or a fresh-made tamale, mingle withthe crowd and start shopping!City Park Esplanade FreshMarketSundays, May 12 – October 27, 9 am– 1 pmWhere: E. Colfax Ave. & ColumbineSt., DenverThe lush, green expanse of City Park is the perfect spot for a good old-fashioned Farmers’Market. The City Park Esplanade Fresh Market boasts the same vendors as Saturday’sCherry Creek’s Fresh Market, but is usually a little less crowded. It’s also a perfect spot fora picnic – just grab some fresh fruit, some bread and cheese and find a nice spot in the sun.Highland United NeighborsFarmers MarketSaturdays, June 1 – October 12, 9a.m. – 1 p.m. Where: 1500 Boulder St., DenverThis market in Northwest Denver is easily accessible from downtown, Sloans Lake, SunnySide and the Highlands. The Farmers Market is on the 1500 block of Boulder St., in front ofwell-known local restaurants Vita, Lola and Linger.The Market at BelmarSundays, June 2 – August 15, 10 a.m.– 2 p.m.Where: Alaska Dr. and Teller St., justeast of Alameda Ave. andWadsworth Blvd., LakewoodThis European-inspired marketplace is a great way to spend your Sunday morning orafternoon. For the best fresh picked basil pestos, marinated Italian cheeses and balsamicvinaigrettes this side of Tuscany, head to Loredana’s Pesto. Morton’s Orchard offersColorado vine-ripened organic fruit—the peaches are to die for. And if the sight of all thatfood makes you ravenous, pick up an order Sister’s Pantry’s Asian Dumplings with soy limeand cilantro. Or show up early for the fantastic pancake breakfast!South Pearl Street Farmers’MarketSundays, May 19 – November 3, 9a.m. – 1 p.m.Where: On the 1500 block of OldSouth Pearl St., between Florida Ave.and Iowa Ave., DenverSuper-fresh produce, ready-to-eat treats, artisan cheeses and just-out-of-oven bakedgoods – this is what a Farmers’ Market is all about! The quaint Old South Pearlneighborhood hosts this splendid Farmers’ Market every Sunday in the summertime. Theirresistible smell of freshly roasted chilies will lead you over to Pope Farms’ booth. If you’relooking for tips on what to do with your haul, show up around noon for the weekly “NibbleAt Noon” chef demonstration featuring recipes, cooking tips and more.Littleton Farmers’ MarketSaturdays, May 4 – September, 8a.m. – 2 p.m.Where: 8501 West Bowles Ave.,LittletonIn addition to filling your fridge and pantry with fresh produce and baked goods, at theLittleton Farmers’ Market you’ll enjoy a vibrant community spirit and fun atmosphere. Atypical Saturday at the market includes a hospitality tent with information about HistoricDowntown Littleton, special kids activities, live music, gardening tips, a chair massage,adopt a pet and get veterinarian advice.Highlands Ranch Farmers’MarketSundays, 10 a.m. – 2 p.m., May –OctoberWhere: Wadsworth Blvd. andBowles Ave., Highlands RanchMade up almost entirely of farmers and producers from the areas surrounding Denver, thisis a fun, fresh market that is worth the drive to Highlands Ranch. Fill all of your fruits andveggie needs and then explore some of the other, more unique booths, like Body By Lynne,featuring natural bath and body products, or Taste of Denmark, with danishes, strudels,tarts and coffee cake.
Contact ListInstitution Program Name Location Contact Email Phone Number Special NotesJohnson andWhalesExperiential Education & CareerServices (EECS)Academic Center, 1stfloor1900 Olive StreetDenver, CO 80220RinaDulbergrdulberg@jwu.eduOffice: 303-256-9524Fax: 303-256-9381Hours: Mon-Thu, 8:30am-6:30pm, Fri 8:30am-4:30pmDUTAYLOR FAMILY UNDERGRADUATECAREER CENTER:Daniels College of BusinessUndergraduate StudentsThird floor of the JoyBurns Center n/a email@example.comPhone: 303-871-6910OFFICE OF CAREER ANDPROFESSIONAL DEVELOPMENT:Josef Korbel School of InternationalStudies Graduate StudentsFirst floor of the Ben M.Cherrington building n/a firstname.lastname@example.orgPhone: 303-871-4490OFFICE OF CAREER DEVELOPMENTAND OPPORTUNITIES:Sturm College of Law Students andAlumniSecond floor of theSturm College of Law n/a email@example.comPhone: 303-871-6124UNIVERSITY CAREER CENTER:Serving Undergraduates, UniversityCollege, Colorado Womens College,and AlumniDriscoll South, Suite No.30, beneath the DUBookstore n/a firstname.lastname@example.orgPhone: 303-871-2150DU GraduateProgram The Office of Graduate StudiesBasement of Mary ReedBuilding n/a email@example.comPhone: 303-871-2706Graduate students, exceptDaniels, Sturm, and KorbelstudentsDU Fritz KnoebelFritz Knoebel School of HospitalityManagement2044 E Evans Avenue,Suite 328Denver, CO 80208JillHartman firstname.lastname@example.orgPhone:303.871.4266Fax:303.871.4260DU Daniels Collegeof Business Marketing DepartmentGregWagner email@example.comCU Denvern/a firstname.lastname@example.orgFront Desk:303.556.2250 Monday-Friday 8am-5pmJonneKraning email@example.comPhone:303.556.2250RoseannWagner firstname.lastname@example.orgPhone:303.556.3998Metro StateUniversity ofDenverRhondaEakert email@example.com
Exchange of ValueWhat we will provide Created Content:promotional flier for theinternship Provide necessarycontacts Wait for edits fromorganization for correctlanguage and brandingHow this impacts CMC Their facility isstructured in everyother aspect No additional costs
What is next?• Finalize promotional material• Budgeting level decision• Internship Presence• Implement communications plan• Amount of interns• Internship Job Description• Stock Letter