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Internship marketing plan

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Internship marketing plan

  1. 1. YOUTH SPORTS PROGRAM MARKETING PLAN
  2. 2.  The members of the Blaisdell YMCA are 50% White 30% Somali, 15% Latino and 5% other.  Neighborhood demographics: 63.8% White, 18.6% Black, 10.5% Hispanic or Latino, 5.6% Asian, 4.4% Mixed, 2.0%, Native, 15.1% of the neighborhood is foreign-born.  Due to the high immigrant population translation services may be needed. BLAISDELL YMCA DEMOGRAPHICS
  3. 3. The YMCA Association sends emails creates posters and flyers that Jontae uses. Occasionally face-to-face marketing is used. Current issues: YMCA own members are hard to reach, marketing is a challenge because of language barrier. CURRENT MARKETING PLAN
  4. 4.  Strengths: Local, close, less expensive, not grueling or uber- competitive.  Weakness: Not a sports academy, there are other options.  Opportunities: We can build a strong program and start a culture of sports programs. We can get kids from charter schools private schools, and neighborhood to participate in our programs.  Threats: Parks and rec have more youth signing up for their programs. Professional programs. Not enough kids signing up, there is not a youth sports culture. S.W.O.T. ANALYSIS
  5. 5. Parks: Whittier Park, Bryant Square Park, Phelps Park, MLK Park, Powderhorn Park, MPLS Park Board. Schools: Green Central Elementary and Whittier. SCHOOLS & PARKS VISITED
  6. 6.  Demographics: 65% Latino, 25% African-American, 10% other.  Sports offered: After school sports program by Revolution Sports. Soccer, basketball, Karate, tennis Hockey and swimming at the YMCA.  Needs: The school needs more volunteer coaches.  Communication: Translating documents to Spanish, handing them out to parents and talking to them is the best way to communicate. Handing out documents to kids is the best way to let them know about programs. GREEN CENTRAL ELEMENTARY 3416 S 4TH AVE, MINNEAPOLIS, MN 55408
  7. 7.  Demographics: 30% Latino, 30% Black, 30% White, 10% Asian, Native and other.  Sports offered: Soccer, basketball, running, biking, open gym are offered.  Needs: Whittier would like to have more swimming training and girls biking group. Whittier also needs more adult volunteers.  Communications: Face-to-face works the best, handing out physical documents, and people at the park knowing members of the community makes communicating much easier. WHITTIER 315 W 26TH ST, MINNEAPOLIS, MN 55404
  8. 8.  Demographics: 40% White, Somali, African-American, Native and Asian all make up 60%.  Sports offered: Baseball, soccer, flag football and winter basketball.  Needs: Out of all the parks Bryant square needed the least. The park wants more girls to participate in sports.  Communications: Social media and email actually works for this park. Posters works for recruiting new people.  Improvements and positives: Quality coaches, quality products can always be improved upon. Bryant square youth sports program is affordable. BRYANT SQUARE PARK 3101 BRYANT AVE S, MINNEAPOLIS, MN 55408
  9. 9.  Demographics:90% African-American, 5% Native, 5% other.  Sports offered: Baseball, basketball, football, soccer, softball, cheerleading, track, wrestling… The Park can add more if suitable.  Communications: Word of mouth, social media. Mail is rarely used.  Unique structure: Youth sports at Phelps is not run by the Park Board instead by the Phelps Activity Council; the head of the council is Pastor Jim Halbur.  Issues: Kids misbehaving, no two parent homes, kids moving a lot. 22% of MPLS families move. This happens among low-income families. PHELPS PARK 701 E 39TH ST, MINNEAPOLIS, MN 55407
  10. 10.  Demographics: No exact percentage, there is a mix of African-American, White and other.  Sports offered: Basketball, soccer, football, tennis, baseball, and wrestling.  Communication: Word of mouth, posters, online information; word of mouth is the most effective.  Issues: Not enough kids, not enough volunteers. The park director stressed the fact that parent support is vital. MLK PARK 4055 NICOLLET AVE, MINNEAPOLIS, MN 55409
  11. 11.  Demographics: No exact percentages, White, Hispanic and African-American.  Sports offered: Basketball, baseball, softball, football soccer.  Communication: Brochures in English and Spanish. Neighborhood email system, posters and word of mouth. Building connections makes communication much easier. POWDERHORN PARK 3400 15TH AVE. S MINNEAPOLIS, MN 55407
  12. 12.  Issues: Surprisingly with all that space there is no soccer team. Other soccer teams use the field. Those team have neighborhood kids in them so there is no park soccer team. There is space issues with wrestling. There is no hockey because park ponds are not safe. This park also doesn’t enough volunteers. 30% of kids don’t have parents involved in the park youth sports program. 70% of the time when parents are involved it’s just one parent.  Improvements (according to director): Better volunteer program, volunteer appreciation, better fields, more basketball teams, better communication.  successful program (according to director): Good coach relations, neighborhood pride, willingness of people. POWDERHORN PARK 3400 15TH AVE. S MINNEAPOLIS, MN 55407
  13. 13.  Rec centers: There are 49 rec centers. Football, soccer, volleyball and baseball are offered in the fall, basketball is offered in the winter. The Park board creates leagues, decides teams in leagues. The Park Board trains coaches, officials and staff. The park itself decides which sports it offers and that depends on which ones they can accommodate.  Park Board operation: There is no higher governing body above the Park Board. Unlike other cites the city government controls the park. The Park board not being controlled by the city is a great advantage for Minneapolis.  Budget: Field maintenance , officials getting paid, donations are welcomed for all parks. Baseball and softball receive the most donations. The Twins are significantly involved in baseball donations. MPLS PARK BOARD 2117 WEST RIVER ROAD, MINNEAPOLIS, MN 55411
  14. 14.  Park independence: Individually parks have a lot of independence. Park Board only intervenes if there is safety concerns and if contacted by park.  Issues: Sport specialization increases risk of injury. Overbearing parents. Transportation may be the biggest issue, less affluent areas struggle with this.  Participation: Less participation in football, and girls softball. Increased participation in basketball, soccer is consistent and baseball remains strong.  Positives: Sportsmanship awards, parks are public, parks work with their neighborhoods. Every six blocks there is a park, The park Board is independent from the city government. MPLS PARK BOARD 2117 WEST RIVER ROAD, MINNEAPOLIS, MN 55411
  15. 15.  Demographics: There are multiple demographics in all parks which affects sports offered. Parks have to translate documents.  Issues: All the parks need more volunteers. There is a lack of parents participation, there is also a lot of one parent homes. Parks not being able to offer all sports they want because of spacing issues. More funding is always a good thing.  YMCA solutions: Encourage members who are parents to sign their kids up for the YMCA youth sports program. Offer sports that neighboring parks don’t. Offering sports parks and schools can’t offer is positive for both the YMCA and them. Making the YMCA, parks and school focus on their strengths will result in positivity for everybody. Looking at the issues above and deriving solutions from them. CONCLUSION
  16. 16.  Green Central: Lilly Sand:Lilian.Sand@mpls.k12.mn.us, 612 -668-3730  Whittier: Jeff Carlson: jeff.carlson01@mpls.k12.mn.us , 612-205-8828  Bryant Square: Jason Green: jngren@minneapolisparks.org , 612-370-4773  Phelps Park: Jim Halbur: phelpsactivitiescouncil@gmail.com , 612-423-1948  MLK Park: Peter jaeger: pejaeger@Minneapolis.org , 612-370-4908  Powderhorn Park: Lis Kraus: ekraus@minneapolisparks.org , 612-370-4960  MPLS Park Board: Kent Brevik: kbrevik@minneapolisparks.org , 612-230-6400  http://www.census.gov/quickfacts/table/PST045215/2743000  http://www.privateschoolreview.com/minnesota/minneapolis  http://www.greatschools.org/minnesota/minneapolis/schools/?st=charter REFERENCES

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