28. STICK TO THEORY?
JUST START WITH THE WHY
LESSON 2: PEOPLE
DON’T BUY WHAT YOU
DO THEY BUY WHY YOU DO IT
Tuesday, December 24, 13
29. *Targeting a
nitch OPEN
Market*
“Servicio de pedidos dedicado a satisfacer los paladares celiacos
que no quieren privarse de vivir. Lo más rico en productos con
harinas alternativas, cero gluten y cero lactosa.”
Tuesday, December 24, 13
30. *Targeting a
nitch OPEN
Market*
“Servicio de pedidos dedicado a satisfacer los paladares celiacos
que no quieren privarse de vivir. Lo más rico en productos con
harinas alternativas, cero gluten y cero lactosa.”
Tuesday, December 24, 13
49. THINK LIKE YOUR TARGET AND
YOU’RE ONE STEP AHEAD
LESSON 6:
Tuesday, December 24, 13
50. THINK LIKE YOUR TARGET AND
YOU’RE ONE STEP AHEAD
LESSON 6:
Tuesday, December 24, 13
51. things
t list: 5 co
bucke g Cuz
orable e leavin
A mem o befor
to d
Tuesday, December 24, 13
3 th
rillin
g ad
vent
the
sacr ure act
ed v
ivitie
alley
s at
53. “STORIES ARE JUST A SEQUENCE OF ANECDOTES WITHOUT
REFLECTION AT THE END” -IRA GLASS
REFLECTION TIME!
Tuesday, December 24, 13
54. “STORIES ARE JUST A SEQUENCE OF ANECDOTES WITHOUT
REFLECTION AT THE END” -IRA GLASS
REFLECTION TIME!
Tuesday, December 24, 13
extrinsically
motivated
companies kill
creativity &
productivity
55. “STORIES ARE JUST A SEQUENCE OF ANECDOTES WITHOUT
REFLECTION AT THE END” -IRA GLASS
REFLECTION TIME!
Tuesday, December 24, 13
56. “STORIES ARE JUST A SEQUENCE OF ANECDOTES WITHOUT
REFLECTION AT THE END” -IRA GLASS
REFLECTION TIME!
Tuesday, December 24, 13
57. “STORIES ARE JUST A SEQUENCE OF ANECDOTES WITHOUT
REFLECTION AT THE END” -IRA GLASS
REFLECTION TIME!
Tuesday, December 24, 13
58. “STORIES ARE JUST A SEQUENCE OF ANECDOTES WITHOUT
REFLECTION AT THE END” -IRA GLASS
REFLECTION TIME!
70:20:10
10% through formal education
20% through other people
70% experience and practice
new experiences
Tuesday, December 24, 13
new roles
job swaps
practice opportunities