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Tuesday, December 24, 13
A MONTH AT

MIMANZANA

Tuesday, December 24, 13
Tuesday, December 24, 13
“NUESTRO NEGOCIO ES HACER CRECER EL TUYO”

Tuesday, December 24, 13
“WE ARE LOOKING FOR
STORY TELLERS”

Tuesday, December 24, 13
“WE ARE LOOKING FOR
STORY TELLERS”

Tuesday, December 24, 13
“WE ARE LOOKING FOR
STORY TELLERS”

Tuesday, December 24, 13
ow
H

dd value @
n I a
ca

?
Tuesday, December 24, 13
?

?? ?
?

?

ow
H

dd value @
n I a
ca

?
Tuesday, December 24, 13
Tuesday, December 24, 13
WORK PLACE
DYNAMICS

Tuesday, December 24, 13
Collaboration
Boss

Creative
writers

Graphic
designers

Programers

Tuesday, December 24, 13

WORK PLACE
DYNAMICS
Individual
“focus”
spaces

WORK PLACE
DYNAMICS

Tuesday, December 24, 13
Individual
“focus”
spaces

WORK PLACE
DYNAMICS

Tuesday, December 24, 13

meeting
room/table
WORK PLACE
DYNAMICS

Flexibility
Time
management
Tuesday, December 24, 13

Office roles
freedom
-“Can I buy something
really fast?”

WORK PLACE
DYNAMICS

-“You can go any where, we are
not robots we are humans”

Tuesday, December 24, 13
Tuesday, December 24, 13
LESSON 1:
Tuesday, December 24, 13

KNOW YOUR STORY
R EA L *W O R L D

LESSON 1:
Tuesday, December 24, 13

KNOW YOUR STORY
Tuesday, December 24, 13
Tuesday, December 24, 13
Tuesday, December 24, 13
Tuesday, December 24, 13
Tuesday, December 24, 13
M ET A * D E S C R I PT I O N S
Find the value in 43
company’s and tell their
story under 23 words

Tuesday, December 24, 13
Tuesday, December 24, 13
STICK TO THEORY?

JUST START WITH THE WHY

Tuesday, December 24, 13
STICK TO THEORY?

JUST START WITH THE WHY
LESSON 2: PEOPLE

DON’T BUY WHAT YOU
DO THEY BUY WHY YOU DO IT

Tuesday, December 24, 13
*Targeting a
nitch OPEN
Market*

“Servicio de pedidos dedicado a satisfacer los paladares celiacos
que no quieren privarse de vivir. Lo más rico en productos con
harinas alternativas, cero gluten y cero lactosa.”

Tuesday, December 24, 13
*Targeting a
nitch OPEN
Market*

“Servicio de pedidos dedicado a satisfacer los paladares celiacos
que no quieren privarse de vivir. Lo más rico en productos con
harinas alternativas, cero gluten y cero lactosa.”

Tuesday, December 24, 13
real
feedback

LESSON 3:

Tuesday, December 24, 13

EVEN THE BEST STORY TELLERS GO
THROUGH REITERATION
real
feedback

LESSON 3:

Tuesday, December 24, 13

EVEN THE BEST STORY TELLERS GO
THROUGH REITERATION
real
feedback

LESSON 3:

Tuesday, December 24, 13

EVEN THE BEST STORY TELLERS GO
THROUGH REITERATION
LESSON 4:

LOOK FOR

INSPIRATION

Tuesday, December 24, 13
BE INSPIRED

Tuesday, December 24, 13
Tuesday, December 24, 13
Tuesday, December 24, 13
POWERFUL MARKETING COMMUNICATES
THROUGH MORE THAN $$$ BILLBOARDS

LESSON 5:

Tuesday, December 24, 13
PUBLISHING
the audience effect

Tuesday, December 24, 13
PUBLISHING
the audience effect

Tuesday, December 24, 13
PUBLISHING
the audience effect

Tuesday, December 24, 13
THE

AUDIENCE

EFFECT
-psychology theory-

Tuesday, December 24, 13
LESSON 6:

WHEN THERE IS NO AUDIENCE

THERE IS NO MOTIVATION
Tuesday, December 24, 13
LESSON 6:

Tuesday, December 24, 13

THE STORY IS ALWAYS SHAPED
BY THE AUDIENCE
LESSON 6:

Tuesday, December 24, 13

THE STORY IS ALWAYS SHAPED
BY THE AUDIENCE
LESSON 6:

Tuesday, December 24, 13

THE STORY IS ALWAYS SHAPED
BY THE AUDIENCE
THINK LIKE YOUR TARGET
AND YOU’RE ONE STEP AHEAD
LESSON 6:

Tuesday, December 24, 13
Tuesday, December 24, 13
THINK LIKE YOUR TARGET AND
YOU’RE ONE STEP AHEAD

LESSON 6:

Tuesday, December 24, 13
THINK LIKE YOUR TARGET AND
YOU’RE ONE STEP AHEAD

LESSON 6:

Tuesday, December 24, 13
things
t list: 5 co
bucke g Cuz
orable e leavin
A mem o befor
to d

Tuesday, December 24, 13

3 th

rillin

g ad
vent
the
sacr ure act
ed v
ivitie
alley
s at
Tuesday, December 24, 13
“STORIES ARE JUST A SEQUENCE OF ANECDOTES WITHOUT
REFLECTION AT THE END” -IRA GLASS

REFLECTION TIME!

Tuesday, December 24, 13
“STORIES ARE JUST A SEQUENCE OF ANECDOTES WITHOUT
REFLECTION AT THE END” -IRA GLASS

REFLECTION TIME!

Tuesday, December 24, 13

extrinsically
motivated
companies kill
creativity &
productivity
“STORIES ARE JUST A SEQUENCE OF ANECDOTES WITHOUT
REFLECTION AT THE END” -IRA GLASS

REFLECTION TIME!

Tuesday, December 24, 13
“STORIES ARE JUST A SEQUENCE OF ANECDOTES WITHOUT
REFLECTION AT THE END” -IRA GLASS

REFLECTION TIME!

Tuesday, December 24, 13
“STORIES ARE JUST A SEQUENCE OF ANECDOTES WITHOUT
REFLECTION AT THE END” -IRA GLASS

REFLECTION TIME!

Tuesday, December 24, 13
“STORIES ARE JUST A SEQUENCE OF ANECDOTES WITHOUT
REFLECTION AT THE END” -IRA GLASS

REFLECTION TIME!
70:20:10
10% through formal education

20% through other people

70% experience and practice
new experiences
Tuesday, December 24, 13

new roles

job swaps

practice opportunities
Tuesday, December 24, 13
Tuesday, December 24, 13
“SITTING HAS BECOME
THE SMOKING OF OUR
GENERATION”

Tuesday, December 24, 13
Tuesday, December 24, 13
#I N T E R N S H I P

NOVEMBER

Tuesday, December 24, 13
#I N T E R N S H I P

NOVEMBER

Tuesday, December 24, 13
#I N T E R N S H I P

NOVEMBER

Tuesday, December 24, 13
#I N T E R N S H I P

NOVEMBER

Tuesday, December 24, 13

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