Marketing 1 marketing basics

•

1 like•538 views

The document discusses the basics of marketing. It defines marketing as creating value for customers to build relationships and receive value in return. It also outlines the key aspects of developing a marketing strategy, including understanding customer needs, defining a marketing mix of product, price, place and promotion, and focusing on building strong, profitable customer relationships and lifetime value. New technologies are changing the marketing landscape and how organizations connect with customers online.

Business News & Politics

Marketing is the process through
which organizations create value
for people and build strong
relations to receive value in return

Customer
needs
Marketing
strategy
Marketing
program
Proﬁtable
relations Value

https://www.youtube.com/watch?
v=Yoz5vk9Bc-k

https://www.youtube.com/watch?
v=Nj_Q5ySp5_U

Production
concept
Product
concept
Selling
concept
Marketing
concept
Societal
marketing
concept

https://www.youtube.com/watch?
v=XNBP18nrRdw

Bread
Apples
Coﬀee
Chicken
Soap
Bread
Apples
Nescafé
Chicken
Soap

Marketing
Mix
Product
Price
Place
Promotion

Marketing
Mix
Consumer
Cost
Convenience
Communication

Butterﬂies
True
friends
Strangers Barnacles
Proﬁtability
Loyalty
Low High
High
Low

https://www.youtube.com/watch?
v=PgTaqBD8MO8

https://www.youtube.com/watch?
v=v7445SC0wgs

https://www.youtube.com/watch?
v=6M1CxLmgsv8

What's hot

Difference between sales and marketing

Kapil Krishna

SELLING CONCEPT vS MARKETING CONCEPT

Debarshi Biswas

Introduction to marketing

Dr. J. Jayapradha Varma

Fashion Marketing Week 2

janemonkey

Concepts of Marketing Process

ABPHR

There is always a tension between marketing and Sales One that arises from a different attitude and different training, and to be honest a different type of character in many cases. However, the truth is these disciplines are different ends of a continuum. They are both concerned with the influence of potential customers in a postive manner. The balance of marketing & sales varies with the service or product being sold.

Marketing vs sales

Simon Moore

Marketing concept of today

dipikasingh

Pull vs push strategy

AIESECGreece

Introduction of marketing

Fathima Banu A

Marketing Philosophies

Joseph Oloba

Mahmoud afifi portfolio

Mahmoud Afifi

Marketing vs Selling-by Rahul Das, EIILM,Kolkata

Rahul Das

Marketing skills presentation

adex230

Importance of marketing and promotion in resort business

AMALDASKH

139 slides include: Defining elements of Marketing, developing key positioning statements and messages for your products/services, a 3-step process for market research, Internet marketing, marketing models, strategy and programs including branding, steps to market research, effective marketing, branding your business, developing your brand position, your marketing plan, customer feedback with examples, naming your product, company and service. Finally slides covering marketing materials, internet marketing, search engine optimization, the future of marketing and much more.

Marketing PowerPoint PPT Content Modern Sample

Andrew Schwartz

Creative Brief

Ruth Waithira

marketing and selling

Danish Musthafa

Marketing mix

Ria Alajar

Watch the video version of this presentation at https://www.youtube.com/watch?v=giwggfKZnDs Now more than ever, brands need a robust and complete marketing plan – even before they have named their company. I am not kidding. Your marketing plan – which includes crucial sections such as brand strategy, positioning, brand naming, brand identity development, product development and pricing, outlining your distribution, sales, and retention plans, marketing channels, and campaigns etc should be the first thing to start working on when you have decided to launch a new brand. Read the full article at https://www.spellbrand.com/the-ultimate-guide-to-creating-a-brand-marketing-plan

The Ultimate Guide To Creating A Brand Marketing Plan

Mash Bonigala

Marketing vs selling By Aneek Gupta

Dr Aneek Gupta

What's hot (20)

Difference between sales and marketing

SELLING CONCEPT vS MARKETING CONCEPT

Introduction to marketing

Fashion Marketing Week 2

Concepts of Marketing Process

Marketing vs sales

Marketing concept of today

Pull vs push strategy

Introduction of marketing

Marketing Philosophies

Mahmoud afifi portfolio

Marketing vs Selling-by Rahul Das, EIILM,Kolkata

Marketing skills presentation

Importance of marketing and promotion in resort business

Marketing PowerPoint PPT Content Modern Sample

Creative Brief

marketing and selling

Marketing mix

The Ultimate Guide To Creating A Brand Marketing Plan

Marketing vs selling By Aneek Gupta

Viewers also liked

Entrepreneurial Marketing

Farzan Sheikh

Marketing Management

Yashika Parekh

Marketing Basics for Small Business

StellarMarketingPro

Marketing basics teacher

maynardteacher

Basics of Entrepreneurial Marketing

James Bendiner Weiss

Entrepreneurial Marketing

Marieta_Mihaylova

Entrepreneurial Marketing

guest435ee66

Entrepreneurial Marketing

Promotional mix

Promotion mix

Promotion Mix

Types Of Market

Governance Learning Network®

01. the core concept of marketing

sangram96maratha

Product Promotion Strategy

Arun Tyagi

Powerpoint promotion

Sanne Huisman

Entrepreneurial Marketing & Strategic Growth; A Presentation to the CU Busine...

Escalate Solutions

04 marketing segmentation,targeting and positioning

Thejus Jayadev

Promotion mix

Sabio Bernard

The core concept of marketing

nitinsoni02

Market Structure and Types of Market Structure

Mithilesh Trivedi

Viewers also liked (20)

Entrepreneurial Marketing

Marketing Management

Marketing Basics for Small Business

Marketing basics teacher

Basics of Entrepreneurial Marketing

Entrepreneurial Marketing

Promotional mix

Promotion mix

Promotion Mix

Types Of Market

01. the core concept of marketing

Product Promotion Strategy

Powerpoint promotion

Entrepreneurial Marketing & Strategic Growth; A Presentation to the CU Busine...

04 marketing segmentation,targeting and positioning

Promotion mix

The core concept of marketing

Market Structure and Types of Market Structure

Similar to Marketing 1 marketing basics

AdReaction - The Art of Integration - Czech Republic

Tomas Pflanzer

Marketing & Sales Part 1 of 3

Jennifer Irene Guevara

- Prioritisation and alignment in this climate is the gift your team needs - Integrated Marketing is all about getting more bang for your buck and forcing the org to get on the same page - Learn about the power of the alignment and prioritisation matrix - Campaigns integrating 4 or more digital channels will outperform single channel campaigns by 300% - There's a trend of specialisation in marketing but this also leads to silo's

Integrated Marketing - What Is It and Why Do You Need It

Sales Impact Academy

Integrated Marketing - What Is It and Why Do You Need It

Paul Fifield

Advertising summer08 stu

bhentedozz_qoh

Facebook & Instagram have been working on several initiatives to enable commerce directly within the apps. In a recent study, 72% of customers said seeing Instagram photos of a product increases their chances of buying. The opportunity to boost site traffic and revenue through these social channels is tremendous. We’ve teamed up with experts from Facebook and Dash Hudson to discuss how to create and maintain an effective shoppable Instagram, the key benefits of doing so, and best practices to get you started. Discover how our clients used performance branding to elevate its marketing strategy from selling products to building a brand.

Using Instagram and Facebook for eCommerce Success

Tinuiti

Marketing by Christian school

Santosh Mote

Does your school have a cost-effective marketing plan? Join Rohn Gibson, vice president of marketing at Alpha Omega Publications, as he shares practical, everyday strategies on how to increase your school’s enrollment. From traditional, print-based advertising and promotional materials to easy-to-implement email marketing campaigns, Rohn will help you create a customized marketing plan that fits your school’s needs and budget. Discover a fresh approach to reaching parents and students with state-of-the-art guidance on marketing in today’s economically-challenged environment. Whether your school is large or small, learn invaluable tips to increase word-of-mouth referrals, effectively use the Internet, identify your school’s strengths, and design a marketing plan specifically for your school.

Practical Principles for Effective Christian School Marketing

Rohn Gibson

"Our customers … are really the best ambassadors …We want to make sure that we’re connecting with those people when they’re engaging in conversations online and make sure that we’re supporting them.” – Shannon Hughes, Senior Director of Marketing, Udemy MarketingSherpa reporters interview more than 250 marketers every year to find out what really works across marketing channels. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how leading brands connect with their customers using content marketing as part of a multichannel strategy based on lessons from: Udemy’s 43% increase in mentions across social media channels IBM’s 291% increase in social referral traffic River Pools & Spas’ 80% conversion rate MarketingExperiments’ 232% increase in blog traffic And many more B-to-B and B-to-C case studies

How to Overcome the 3 Most Common Content Marketing Barriers to Increase Traf...

MarketingSherpa

Evolution of Marketing Concept

Cik Aisyahfitrah

Marketing mix

Mehul Rasadiya

Mcom 341-1 Intro to Advertising

schaferv

MARY KAY BOOK

Danielle Christenson

Strategic planning The process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities Mission statement A statement of the organization's purpose -- what it wants to accomplish in the larger environment Business portfolio The collection of businesses and products that make up the company Portfolio analysis The process by which management evaluates the products and businesses that make up the company Growth-share matrix A portfolio-planning method that evaluates a company's SBUs in terms of market growth rate and relative market share Strategic business unit (SBU) The key business that makes up the company Product/market expansion grid A portfolio-planning tool for identifying company growth opportunities through market penetration, market development, product development, or diversification Market penetration Company growth by increasing sales of current products to current market segments without changing the product Market development Company growth by identifying and developing new market segments for current company products Product development Company growth by offering modified or new products to current market segments Diversification Company growth through starting up a acquiring businesses outside the company's current products and markets Value chain The series of internal departments that carry out value-creating activities to design, produce, market, deliver, and support a firm's products Value delivery network The network made up of the company, its suppliers, its distributors, and its customers who partner with each other to improve the performance of the entire system Marketing strategy The marketing logic by which the company hopes to create customer value and achieve profitable customer relationships Market segmentation Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products of marketing programs Market segment A group of consumers who respond in a similar way to a given set of marketing efforts Market targeting The process of evaluating each market segment's attractiveness and selecting one or more segments to enter Positioning Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers Differentiation Actually differentiating the market offering to create superior customer value Marketing mix The set of tactical marketing tools -- product, price, place, and promotion -- that the firm blends to produce the respons it wants in the target market SWOT analysis An overall evaluation of the company's strengths (S), weaknesses (W), opportunities (O), and threats (O) Marketing implementation Turning marketing strategies and plans into marketing actions to accomplish strategic marketing objectives Marketing control Meas.

Strategic planning The process of developing and maintaining a s.docx

dessiechisomjj4

Understanding your advertising goals is a crucial step in creative an effective campaign. The right objective = more conversions. In this training, we’ll be analyzing the various advertising objectives Facebook offers and showing you which ones work the best to get you more conversions. In this presentation, we cover: - Why 95% of marketers say that Facebook is the best platform the advertise on. - How to get the most out of your advertising campaign, regardless of your industry. - Awareness, Consideration, Conversions: What each of these overarching objectives really mean and how they can work to increase your business. - The importance of campaign strategy and how it should align with your business goal. - Quit showing ads to people who have no intention of buying: Most ad spend is wasted on showing campaigns to the wrong people; but it doesn't have to be that way. - Brand awareness and direct response marketing: how these two strategies can work together to get you a great ROI. If you're ready to turn more of your advertising dollars into higher profits for your business, and get one step closer to mastering the minefield of social media advertising, then you’ll want to check out this awesome free resource!

Leveraging Facebook's Advertising Objectives to Increase Your Conversions

needls

Bringing your Shopping Feed to Life for Q4

Tinuiti

International Marketing - Marketing Basics

stevetalks81

Advertising ppts for training

Radha Krishna Jha

Marketing Basics

impressionsbyrc

Growth - Big or Small

Peter Jones [LION: li.blueoyster~@~gmail.com]

Similar to Marketing 1 marketing basics (20)

AdReaction - The Art of Integration - Czech Republic

Marketing & Sales Part 1 of 3

Integrated Marketing - What Is It and Why Do You Need It

Advertising summer08 stu

Using Instagram and Facebook for eCommerce Success

Marketing by Christian school

Practical Principles for Effective Christian School Marketing

How to Overcome the 3 Most Common Content Marketing Barriers to Increase Traf...

Evolution of Marketing Concept

Marketing mix

Mcom 341-1 Intro to Advertising

MARY KAY BOOK

Strategic planning The process of developing and maintaining a s.docx

Leveraging Facebook's Advertising Objectives to Increase Your Conversions

Bringing your Shopping Feed to Life for Q4

International Marketing - Marketing Basics

Advertising ppts for training

Marketing Basics

Growth - Big or Small

Recently uploaded

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

Admir Softic

Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.

Falcon Invoice Discounting: The best investment platform in india for investors

Falcon Invoice Discounting

Katrina Personal Brand Project and portfolio 1

kcpayne

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months

IndeedSEO

Power point presentation on enterprise performance management

VaishnaviGunji

Paradip CALL GIRL IN70918 19311 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL IN We are Providing :- ● – Private independent collage Going girls . ● – independent Models . ● – House Wife’s . ● – Private Independent House Wife’s ● – Corporate M.N.C Working Profiles . ● – Call Center Girls . ● – Live Band Girls . ●- Foreigners & Many More . Service type: 1.In call 2.out call 3. full Lip to Lip kiss 4.69 5.b-job without Condom 6. Hard Core sex & Much More. 7 Body to Body Touch 8 Kissing 9 Sucking Boobs and More 10 Enjoy by Hand 11 Relax By Oral 12 Sex with Happy Ending • In Call and Out Call Service • 3* 5* 7* Hotels Service • 24 Hours Available • Indian, Russian, Punjabi, Kashmiri Escorts • Real Models, College Girls, House Wife, Also Available • Short Time and Full Time Service Available • Hygienic Full AC Neat and Clean Rooms Avail. In Hotel 24 hours • Daily Escorts Staff Available • Minimum to Maximum Range Available.c al

Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

pr788182

BeMetals Investor Presentation_May 3, 2024.pdf

DerekIwanaka1

Lundin Gold - Q1 2024 Conference Call Presentation (Revised)

Adnet Communications

Welcome to my Personal Brand Exploration Presentation! In this engaging and insightful presentation, I take you on a journey to discover the essence of my professional identity as a digital marketer. Through a blend of visual storytelling and strategic insights, I showcase the key elements that define my personal brand and highlight my unique value proposition in the digital marketing realm. In this presentation, you will: Gain an understanding of the objectives and significance of personal branding in the digital age. Explore the core values, strengths, and passions that shape my professional persona. Witness the creative process behind developing a cohesive visual identity and brand narrative. Learn how I leverage my skills, experiences, and aspirations to create meaningful connections with my audience and stakeholders. Discover the strategic approach I take in aligning my personal brand with industry trends, market demands, and future career goals. Whether you're a fellow digital marketer, a potential employer, or simply curious about the power of personal branding, this presentation offers valuable insights and inspiration. Join me as we delve into the world of personal branding and unlock the potential of crafting a compelling professional identity in today's competitive landscape.

Uneak White's Personal Brand Exploration Presentation

uneakwhite

PHX May 2024 Corporate Presentation Final

PanhandleOilandGas

Mckinsey foundation level Handbook for Viewing

Nauman Safdar

Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI

Tim Wilson

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI}}+971581248768in dubai+971581248768_)whatsapp*abortion pills in dubai/buy cytotec misoprostol and mifepristone in dubai More arrow_drop_down WHATSAPP +971581248768 ABORTION PILLS IN DUBAI,MISOPROSTOL IN DUBAI,@CYTOTEC TABLETS IN DUBAI/cytotec in abu dhabi/abortion pills in sharjah/MIFEPRISTONE IN DUBAI/misoprostol in ajman/@abortion pills in ras al khaimah@mifepristone in sharjah>mifepristone in abu dhabi>ABORTION PILLS FOR SALE IN ABU DHABI,KUWAIT,AJMAN,SHARJAH,RAS AL KHAIMAHSALMIYA,AL WAKRAH,JOHANNESBURG,AL AIN,CYTOTEC IN DUBAI+971581248768 cytotec price in dubai,abu dhabi.al ain,ajman,sharjah,,OTTAWA,ALBERTA,CALGARY,TORONTO,IDAHO,OHIO, Midrand ,Sandton,Hyde Park,Johannesburg,New Hampshire,South Dakota,North Dakota,how how can i get abortion pills in dubai ,abu dhabi,,riyadh.oman.muscat,Arkansas ,Kansas,West Virginia, abortion pills in for sale in dubai.abu dhabi+971581248768 Oklahoma,Nebraska,Vermont,Idaho,South Carolina,Wisconsin ~ misoprostol price in dubai.ajman.al ain.kuwaitcity,Alabama,Maine,New Mexico, soweto+971581248768,cytotec pills in kuwait,sharjah,ajman,ras al khaimahMissouri,, un wanted kit in dubai, Victoria, Sydney, ajman, Botswana ,misoprostol in abu dhabi.sharjah.dubai Alabama,get abortion pills in ras al khaimah,al ain,ajman,abu dhabi.sharjah,kuwaitcity,al satwa,deira. Charlotte,Austin,San Francisco,New York,Seattle,farwaniyah,cytotec pills for sale in al ain ,ajman,dubai,Washington,misoprostol tablets available +971581248768 in dubai,abu dhabi,sharjah,al ain,deira,ajman) abortion pills in abu dhabi,sharjah,dubai,fujairah,jumeirah,ras al khaimah,Rockhampton,Toowoomba,Coffs Harbour,J

!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...

DUBAI (+971)581248768 BUY ABORTION PILLS IN ABU dhabi...Qatar

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait

daisycvs

Arti Languages Pre Seed Teaser Deck 2024.pdf

will854175

HomeRoots Pitch Deck | Investor Insights | April 2024

Hector Del Castillo, CPM, CPMM

Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...

meghakumariji156

In Indian food and culture, rice is highly esteemed, and the country is among the world's top producers and eaters of rice. As a result, India's rice manufacturing sector is strong and varied, with a wide range of participants, from small-scale farmers to major enterprises. Shree Krishna exports is Best Rice manufacturers in India. We are dealing in all types of rice like organic basmati rice, 1121 basmati rice, pesticide rice, non basmati Rice etc. Read more: https://www.shreekrishnaexport.com/rice-manufacturers-in-india/

Rice Manufacturers in India | Shree Krishna Exports

Shree Krishna Exports

TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf

believeminhh

Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman

instagramfab782445

Recently uploaded (20)

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

Falcon Invoice Discounting: The best investment platform in india for investors

Katrina Personal Brand Project and portfolio 1

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months

Power point presentation on enterprise performance management

Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

BeMetals Investor Presentation_May 3, 2024.pdf

Lundin Gold - Q1 2024 Conference Call Presentation (Revised)

Uneak White's Personal Brand Exploration Presentation

PHX May 2024 Corporate Presentation Final

Mckinsey foundation level Handbook for Viewing

Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI

!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait

Arti Languages Pre Seed Teaser Deck 2024.pdf

HomeRoots Pitch Deck | Investor Insights | April 2024

Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...

Rice Manufacturers in India | Shree Krishna Exports

TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf

Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman