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Intensivdagarna Nai certification lisa brochu
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Intensivdagarna Nai certification lisa brochu


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  • 1. National Association for Interpretation
  • 2. The NAI Mission Inspiring leadership and excellence to advance heritage interpretation as a profession
  • 3. The U.S. Interpretive Profession Hosts 30,000 full-time interpreters Guides 250,000 docents, 30K 20K 2M volunteers, seasonals 250K 2-5 million people who work or volunteer at interpretive sites with 2M public contact but no formal programs
  • 4. Why Certify?ž  Certification and standards of practice add credibility to the profession.ž  Training and recognition creates added value for employees.ž  Volunteers often comprise the front line and provide first contact but are rarely trained in interpretive communication techniques.
  • 5. Benefits to the Professionž  Encourage high performance standardsž  Encourage professional behaviorž  Support peer-reviewed researchž  Continuous improvement of professionž  Peer review of certified professionals
  • 6. Benefits to the Employerž  Increases credibility with customersž  Economic benefitsž  Employee loyaltyž  NAI network
  • 7. Benefits to theIndividualž  Builds credibilityž  Encourages lifelong learningž  Increases promotion potentialž  Sense of pride in achievementž  Increases performance effectiveness
  • 8. NAI s Certification Programž  Began in 1998ž  Requires knowledge, skill, and demonstrated abilityž  Lasts four yearsž  Re-certifies based on continuing educationž  Does not require NAI membership, but members receive discount on application fees
  • 9. Certification Categoriesž  Professional —  Certified Interpretive Manager —  Certified Interpretive Planner —  Certified Heritage Interpreter —  Certified Interpretive Trainerž  Training —  Certified Interpretive Guide —  Certified Interpretive Host
  • 10. Professional Categoriesž  Requires college degree or 4 years experience for eligibilityž  Peer Review Processž  Applicants must complete —  Open book literature review —  Essay exam —  Evidence of performance (these are different for each of the four professional categories, but generally three or four items that demonstrate proficiency in that category)
  • 11. Training Categories – CIG & CIHž  Age requirement: 16ž  Designed for those with little or no experience or education in the fieldž  Good refresher for those with experiencež  No peer review – CIG performance is evaluated by instructor; CIH is evaluated by objective exam (no performance requirement)ž  All training materials currently available in English and Spanish; some materials available in Mandarin
  • 12. Certified Interpretive Guidež  Curriculum for new interpreters and guidesž  Focuses on oral communication techniquesž  32-hour workshop required (taught by Certified Interpretive Trainers)ž  Open book literature review requiredž  Presentation outline required (graded by instructor)ž  10-minute thematic presentation required (graded by instructor)
  • 13. CIG Curriculumž  Philosophy and Historyž  Social Science Researchž  Knowledge of the Audience •  Purposefulž  Measurable Objectives •  Organized •  Enjoyablež  Use of Themes •  Thematicž  Interpretive Communication Techniques •  Relevant •  You
  • 14. Certified Interpretive Hostž  Designed for those with public contact who don t do programs or tours, such as security personnel, law enforcement, maintenance workers, receptionists, sales clerks, ticket takers, drivers, etc.ž  Blends customer service with informal interpretationž  16 hour workshopž  Open book literature reviewž  Video exam (view scenes of hosts interacting with public, pick the most appropriate response)
  • 15. NAI s Training Model NAI Staff (2 of 7 full-time) Certified Interpretive Trainers (400-500) CIGuides and CIHosts (over 15,000 trained; about 10,000 certified)
  • 16. For More Informationžž  Lisa Brochu, Associate Director NAI
  • 17. Certification Costs (in USD) ž  Professional category application fee —  $125 for NAI members; $200 for nonmembers ž  Training category application fee —  $80 for NAI members; $135 for nonmembers (nonmember prices include one year membership)
  • 18. Workshop Costs ž  CIT - $625 for members; $700 for nonmembers (includes certification application fee which is required) • Planning – certification optional; workshop cost $500 for members; $575 for nonmembers; host site pays $5750 (host site fee includes six seats at workshop and all products generated by class)
  • 19. Costs for CIG & CIH Workshops(per participant) ž  Instructor Fee (required unless instructor is on staff) - CIG - $220; CIH $110 ž  Workbook (required) - $10 ž  Textbook (optional) - $12 ž  Membership (optional) - $50 ž  Certification Application (optional) - $80 NAI members; $135 nonmembers