Intensivdagarna Whats your story lisa brochu museumintplan


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Intensivdagarna Whats your story lisa brochu museumintplan

  1. 1. What s Your Story?Interpretive Planning with the 5-M ModelLisa Brochu •
  2. 2. What Makes Your Museum Meaningful?•  Collections•  Compelling Stories•  Emotional and Intellectual Connections (Tangibles and Intangibles)
  3. 3. Why an Interpretive Plan?•  Keeps the project on track with clear objectives.•  Provides a way of explaining the project to funders, supporters, designers, fabricators and others.•  Provides an evaluation tool at every phase.
  4. 4. The 5-M Planning Model Management Message Media Markets Mechanics
  5. 5. Management•  mission, goals, objectives•  policies & regulations•  key issues•  revision and update strategies•  operational resources –  staffing –  budget –  facilities & equipment –  maintenance
  6. 6. Logic Model•  Impact (benefit you’re trying to achieve over the long term - for the resource, agency, or individual)•  Outcomes (observable behavior changes, either immediate or short term)•  Outputs (what you provide through media choices)
  7. 7. Markets•  product - what you have to offer•  price - perceived value•  place - relationship to what s around•  promotion - how do people know about you•  publics - market segmentation –  users & support –  existing & potential
  8. 8. Message•  Why is this place or collection significant?•  What interests visitors?•  What is management most interested in communicating?
  9. 9. Theme = Power•  It s what sticks•  Thorndyke s 1978 research•  People forget facts, but remember themes•  Ham s Lindblad study
  10. 10. Message Development Resource Management Audience
  11. 11. Developing the Message•  Central theme - the message behind the collection•  Subthemes - framework for stories•  Storylines - individual ideas
  12. 12. Thematic Framework Central Theme Subtheme A Subtheme B Subtheme C Storyline Storyline Storyline Storyline Storyline Storyline Storyline Storyline Storyline Storyline
  13. 13. Central Theme CharacteristicsÜ Should include tangible/intangible connectionÜ Should include visitor, management, and resource considerationsÜ Should be a simple sentenceAgriculture sowed the seeds of change for 20th century Boulder County.
  14. 14. Subtheme DevelopmentÜ Groupings of storiesÜ Miller s 7 plus or minus 2Ü Should reflect the language of the themeÜ May dictate development of site or building layout, but may not
  15. 15. Storyline Development•  Theme of the piece (exhibit, brochure, sign)•  Message elements –  Facts –  Anecdotes –  Quotes –  Illustrations –  Graphic design
  16. 16. MechanicsLarge Scale Design Balance –  Site or landscape features –  Facilities and buildings –  Interpretive stories
  17. 17. Visitor Experience ModelDecision Entry Connections Exit Commitment
  18. 18. MechanicsSmaller scale –  Functional relationships –  Accessibility –  Space programming –  Placement –  Physical opportunities & constraints
  19. 19. Media• Publications   Products for children• Signs   Demonstrations• Exhibits   Living history• Souvenirs   Audio tours• Food items   Landscape features• Visitor centers   Art & sculpture• Auto tours   Playscapes• Guided tours   Drama & music
  20. 20. Texas State Aquarium
  21. 21. China National Tea Museum
  22. 22. The care ofriversis not amatter ofrivers,but of thehuman heart.--Tanaka Shozo