SEO, or Search Engine Optimisation, is imperative for any start-up that hopes to make any kind of impact with its website. Plenty of small businesses throw money at designing slick websites, but many are simply invisible to their target audience due to a poor search engine ranking.
Wai Hong Fong, co-founder of OzHut and regular StartupSmart contributor, is an expert on all things SEO. If you don’t know your title tags from your meta descriptions and your website is a barren wasteland in terms of visitors, Wai Hong will have some inspired words of advice for you.
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