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Crisis Communications and Social Media

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SpencerConnect
SpencerConnect
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So, you think your company doesn’t need a crisis communications plan or social media policy? Spencer Maus SpencerConnect
It was… It is…
March 1, 2011
Thousands of Wisconsin union workers protest budget plan MADISON, Wisconsin | Tue Feb 15, 2011 5:55pm EST •Tweet this •Share this •Link this •Digg •Email •Print
Preparing for a Crisis • The hierarchy of Buzz • Your attorney with SpencerConnect • Who’s talking? • Employee meeting and signoff • Carrot & Stick • First Responders & Employee list • Review, drill and adjust
Handling a Crisis • Get the facts (and perhaps dial 911) • Call your attorney and SpencerConnect • Only designates talk • Take and keep the lead inside and out • Press conference – release – include Rick • Tell the truth – “Cannot comment.” • Be consistent with time, place and message It’s all your fault!
Handling a Crisis • Reporters must ID themselves • Think Sergeant Friday • Problem – SOLUTION • Video if you can – your story not theirs • Handle rumors • Twitter, facebook, Google, Blogs, Message Boards, YouTube, Vimeo etc friend or foe?
TWEET! SpencerConnect OMG friend sez something bad #RBWorks CEO & CFO handcuffed by police & media there – admin crying. video & photos at facebook http://&&lg.vcd19 details in my blog Fri #in #accunion 10 minutes ago Favorite Retweet Reply sent via Twitter app
Now What Do I Do?
So, you think your company doesn’t need a crisis communications plan or social media policy?
REALLY?!?

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Crisis Communications and Social Media

  • 1. So, you think your company doesn’t need a crisis communications plan or social media policy? Spencer Maus SpencerConnect
  • 2.
  • 3. It was… It is…
  • 5. Thousands of Wisconsin union workers protest budget plan MADISON, Wisconsin | Tue Feb 15, 2011 5:55pm EST •Tweet this •Share this •Link this •Digg •Email •Print
  • 6. Preparing for a Crisis • The hierarchy of Buzz • Your attorney with SpencerConnect • Who’s talking? • Employee meeting and signoff • Carrot & Stick • First Responders & Employee list • Review, drill and adjust
  • 7. Handling a Crisis • Get the facts (and perhaps dial 911) • Call your attorney and SpencerConnect • Only designates talk • Take and keep the lead inside and out • Press conference – release – include Rick • Tell the truth – “Cannot comment.” • Be consistent with time, place and message It’s all your fault!
  • 8. Handling a Crisis • Reporters must ID themselves • Think Sergeant Friday • Problem – SOLUTION • Video if you can – your story not theirs • Handle rumors • Twitter, facebook, Google, Blogs, Message Boards, YouTube, Vimeo etc friend or foe?
  • 9. TWEET! SpencerConnect OMG friend sez something bad #RBWorks CEO & CFO handcuffed by police & media there – admin crying. video & photos at facebook http://&&lg.vcd19 details in my blog Fri #in #accunion 10 minutes ago Favorite Retweet Reply sent via Twitter app
  • 10. Now What Do I Do?
  • 11. So, you think your company doesn’t need a crisis communications plan or social media policy?