The document discusses how publishers can translate their passion into successful publishing. It outlines five key steps: 1) Build the right book by focusing on positioning and ensuring it answers "Why will people buy this book?". 2) Listen to customers to get feedback and advice. 3) Personally promote the book using your passion. 4) Coordinate the publication date and publicity timing. 5) Mark successes to build momentum for future titles. Translating passion through these steps can help create publishing miracles.
1. Publishing and Passion Presented by Dominique Raccah Sourcebooks, Inc. PMA University 2008
2. Passion as a Part of Publishing • Passion is integral to any publisher So how do you translate your passion into successful publishing?
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4. 1. Build the Right Book What does that mean? • A must have book • The innovative book • A book that breaks a category • Groundbreaking and transforming The question we as publishers have to answer is “ Why will people buy this book ?”
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7. 2. Listen to Your Customers • Get out of your own way or put another way, don’t let your enthusiasm drown out the potential great advice that somebody else can bestow
9. 3. Get Out There and Spread the Word Your most precious resource: Your time, your energy, your commitment as publishers
10. 3. Get Out There and Spread the Word Your passion matters. It can create miracles.
11. 4. Coordinate the Timing • Firm publication date • Publicity ◦ The Rule of Three ◦ No more than 10 days apart
12. 5. Mark Every Success What more can we be doing for this title today?
13. Translating Passion into Successful Publishing 1. Build the right book 2. Listen to your customers 3. Go out and tell people about it, personally, using your passion 4. Coordinate all the timing 5. Mark every success to build toward future successes
