This will help you keep 3 crucial strategies in mind while thinking about your mobile inbound marketing efforts.

1. 3 STRATEGIES FOR
EFFECTIVE
MOBILE INBOUND MARKETING

2. Inbound Marketing: Inbound marketing is
promoting a company through blogs, podcasts,
video, eBooks, enewsletters, whitepapers, SEO,
social media marketing, and other forms of
content marketing which serve to bring
customers in closer to the brand.
http://en.wikipedia.org/wiki/Inbound_marketing

3. ABOUT MYSELF
• CEO @ Sociallyin
• Digital marketing agency
in Mississippi
• Hubspot Certified
Partner
• https://twitter.com/Keithsol

4. WHAT WE WILL COVER
1. Keeping your content concise
2. Optimizing your landing page for mobile
3. Analyzing your data

5. WHY MOBILE MATTER
Ok, So everyone knows why mobile matter by now. So I will
not go into much detail, I just want to show you a chart.

6. As you can see, MOBILE HAS ALREADY GROWN!
Photo Cred: bit.ly/1x1Ukp2

7. SO WHY AREN'TYOU WITH IT?
So many marketers and agencies today just seem to
ignore mobile. Like they are afraid to fail at mobile.

8. If you are already executing on mobile marketing,
good for you.
You my friend, is what we call, ahead of most people.
Here are some things to keep in mind when
developing a strategy for your mobile effort.

9. 1

10. 1. KEEPYOUR CONTENT
CONCISE
Consumers today are
accessing their content
through their mobile phone
by huge numbers in 2014.

11. -Kissmetrics
“Mobile opens have
increased by %400
since 2011”

12. 2

13. 2. MAKEYOUR LANDING
PAGES MOBILE OPTIMIZED
Your landing pages are crucial
to convert your visitors into
leads, and if you are driving
mobile visitors, make sure
your landing pages are mobile
optimized

14. -Steve Jobs
“An iPod, a phone, an internet mobile communicator...
these are NOT three separate devices! And we are
calling it iPhone!Today Apple is going to reinvent the
phone.And here it is.”

15. 3

16. 3.ANALYZE ALLYOUR DATA
Data is the starting point of good advertising.
Understand what your customers are doing so you
can cater to their needs.
Data helps you make decisions about your
marketing budget and direction that you would not
have been able to make with out. It is kind of like
shooting in the dark, but with night-scope.

17. “You can have data without
information, but you cannot have
information without data.”

18. KEYTAKEAWAYS
• Keep your content concise
• Optimize your landing
pages
• Analyze all your data

19. If you would like to learn more about mobile
advertising and marketing or the concept of inbound
marketing on mobile, lets connect on twitter.
https://twitter.com/Keithsol
www.sociallyin.com

20. www.sociallyin.com