3. AGENDA
• Introduce
• Tools and strategies for hoteliers to sell your
rooms online
• Definition & Basic Best Practice
4. Tool to Set up your Room To Sell Online
What I
have
to do
1. Website
2. Online
Booking
Tool
3. Travel
Review
3. Social
Media
5. Travel
guide book
publisher
6. Google
My
Business
6. Website
What I need to do to my Website ?
• Shorter the better or easy to remember.
• Meaningful, a name that related to your site or product
• Must be available
Right Domain Name
8. Responsive
Web page that was create
“responds to” or resizes
itself depending on the
type of device.
That could be an
oversized desktop
computer monitor, a laptop,
a 10-inch tablet, a 7-inch
tablet, or a 4-inch
smartphone screen.
Website
What I need to do to my Website ?
11. Quality Of Content (Hotel Story, Room Type,
Restaurant…ect., )
1. Website
What I need to do to my Website ?
12. Chose a Advance Booking Hotel Booking Engine
Website
What I need to do to my Website ?
13. 2. Online Booking Site
Online
Booking
Site
3. Distribution System
-
GDS/IDS
1. Direct Booking
-
Booking Engine
2.
OTAs
-
Aogda/Booking.com/expedia
Vacation Rental
- AirBnB, Home Away
14. Booking Engine
An booking
engine (IBE) is an
application which helps
the travel and tourism
industry support
reservation through the
Internet. It helps
consumers to hotels and
other services online.
2. Online Booking Site
15. Online Travel Agent & Vacation Rental Is Online Booking
Resource
it is a website that you can go to book your travel
arrangement
2. Online Booking Site
17. 2. Online Booking Site
GDS ? - Stand for Global – Distribution System,
it largest computer network that pass your inventory and
rate for hotel to travel agent
Inventory Rate
Hotel GDS Travel Agent
Travel Shopping
here
18. 2. Online Booking Site
IDS – It Stand for Internet Distribution System
System which distribute your Rate & Inventory to
Traveller
Inventory
Rate
Traveller
shop
from
here
Hotel IDS OTAs Travell
er
19. 3. Travel Review
Website offers advice from millions of travelers and a
wide variety of travel choices and planning features.
20. 4. Social Media
A Website or Application that enable user to create and
share content or to participate in social networking
21. A guide book or travel guide Website is
"a book or a website of information about a
place, designed for the use of visitors or
tourists
5. Travel guide book publisher
22.
23. 5.Google My Business
Be found by customers across Google
Google My Business puts your business info on Search, Maps and
Google+ so that customers can find you, no matter what device they're
using.
24. Make it easy for customers to get in touch
Give customers the right info at the right time,
whether that be driving directions to your
business in Maps, hours of operations in
Search or a phone number they can click to
call you on mobile phones.
5.Google My Business
25. Start a conversation with your people
Google My Business helps you build a loyal fan base. Your customers
can show their appreciation with ratings and reviews, use the +1 button
to endorse your content, and re-share your Google+ posts across the
web.
5.Google My Business
26. Best Practice
- Online Booking Site, Travel Review & Travel guide book
publisher
Best Image
Full Content
Rate Parity
Online promotion Flash Sale , weekend Sale
Respond Review
- Social Media
Chose the Right Page Category
Add Company Details & Page Setting, Photo and call to action
bottom
Keep Daily Posting
Editor's Notes
E Is ecletricnice
An outdated website is the No. 1 indicator of an underperforming business in any industry. Your first impression is your website. Unfortunately, technology and Google’s best practices are constantly being updated. It is said now that the average life a hotel website is two to three years. Which means either a high-cost renovation every three years or a continuous effort to ensure a high-performing site on a monthly basis. There are so many elements to a high-performing website that it warrants its own article. Bottom line, don’t mess this one up.
Design a website with a user-friendly interface and relevant content.
Build a good rapport with your guests and make them feel special.Thank them for booking directly via email, offer discounts to recurrent customers, or you can also offer add-on services.
Offer a loyalty membership program, redemption points and gifts to your regular customers. Remember – retaining a regular customer is far easier than acquiring a new one.
Use all your social media platforms and make it easy for your guests to find your website.
Use TripAdvisor’s TripConnect to increase direct bookings, as TripAdvisor is a good medium to entice travelers to come back to your site rather than going to the OTAs.
Lastly, it is very crucial to use an effective booking engine as it will also help to upsell your other services.
Excellent reviews
If you are looking to attract leisure travelers, your ranking on sites such as TripAdvisor will make or break you. A Cornell Study on the impacts of various social media sites found that for every point its TripAdvisor reputation improves on a five-point scale, a hotel can raise prices by 11%. And for every percentage point a hotel improves its reputation, its revenue per available room goes up by 1.4%.
Customer Booking Trend now is changed: like
Location, Room Facility, Hotel Facilyties,Rate… all this one we can gain confident only 60% and 40% guest will look at the comment of the previose guest in travel review site
Each social media platform provides a different type of social actions For instance:
Twitter is a social site designed to let people share short messages or “updates” with others.
Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events, and a variety of other activities.
YouTube is the second largest search engine and allows you to create your own video channel and share any type of video about your hotel.
LinkedIn allows for social networking in business. This is a key platform for making business-to-business contacts and connections.
Google + allows people to become part of a circle or community and send information to selected circles.