CXM                    las      SUMMIT               D alPRESENTED BY
#cxmsummit13    Gift cards will go to:
Customer ExperienceManagement
Data &Content
MomMarriedSMU College GradiPhone UserLives in New York, NY
Likes: American Idol,BMW, Walmart,Neiman Marcus, &Nike
We’venevermet
Maryused ourFacebook app
Mary prefers ourSweepstakesoverSurveys
Mary prefers ourWhite Papersover ourNewsletters
Mary isonePersona
Personasshouldlead content
Why doesthis matter?
50% of mymarketingworks
Today’s eventTwitterLinkedinFacebook AdsLinkedin AdsDirect Email
MarketingCustomer %
CustomerAcquisitionCost
RatioLTV : CAC
CXMSUMMIT Take Away
InnovativePartners
EngageCustomers asIndividuals
Seek data thatcomplimentsyour strategy
ProvideMeasurableReturn
CXMSUMMIT - Justin Dennis-   Data & Content
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CXMSUMMIT - Justin Dennis- Data & Content

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CXMSUMMIT - Justin Dennis- Data & Content

  1. 1. CXM las SUMMIT D alPRESENTED BY
  2. 2. #cxmsummit13 Gift cards will go to:
  3. 3. Customer ExperienceManagement
  4. 4. Data &Content
  5. 5. MomMarriedSMU College GradiPhone UserLives in New York, NY
  6. 6. Likes: American Idol,BMW, Walmart,Neiman Marcus, &Nike
  7. 7. We’venevermet
  8. 8. Maryused ourFacebook app
  9. 9. Mary prefers ourSweepstakesoverSurveys
  10. 10. Mary prefers ourWhite Papersover ourNewsletters
  11. 11. Mary isonePersona
  12. 12. Personasshouldlead content
  13. 13. Why doesthis matter?
  14. 14. 50% of mymarketingworks
  15. 15. Today’s eventTwitterLinkedinFacebook AdsLinkedin AdsDirect Email
  16. 16. MarketingCustomer %
  17. 17. CustomerAcquisitionCost
  18. 18. RatioLTV : CAC
  19. 19. CXMSUMMIT Take Away
  20. 20. InnovativePartners
  21. 21. EngageCustomers asIndividuals
  22. 22. Seek data thatcomplimentsyour strategy
  23. 23. ProvideMeasurableReturn
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