2. APPLE Inc.
RISE OF APPLE Co. AS A BRAND
APPLE INC.

3. APPLE INC.
Apple International
Apple Inc. is an American Multinational Technology Public Company.
It’s headquarter is Cupertino, California USA.
Services are designs, develops, and sells consumer electronics, computer software,
online services, and personal computers.
It’s best-known hardware; products are the Mac line of computers, the iPod media
player, the iPhone smartphone, the iPad tablet computer, and the Apple
Watch smartwatch.
APPLE INC.

4. APPLE INC.
Founders
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1,
1976, to develop and sell personal computers.
It was incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed as
Apple Inc. on January 9, 2007.
Multimillionaire Mike Markkula provided essential business expertise and funding of
$250,000 during the incorporation of Apple. During the first five years of operations,
revenues doubled every four months, an average growth rate of 700%.
APPLE INC.

5. APPLE INC.
Values
Apple is the world's second-largest information technology company by revenue
after Samsung Electronics.
World's largest technology company by Total Assets.
The world's third-largest mobile phone maker.
On November 25, 2014, in addition to being the largest publicly traded corporation in
the world by market capitalization.
Apple became the first U.S. company to be valued at over $700 billion.
As of March 2015, Apple employs 98,000 permanent full-time employees.
Maintains 453 Retail Stores in sixteen countries and operates the online Apple
Store and iTunes Store.
APPLE INC.

6. APPLE INC.
Rise of Apple Product as Brand
Apple’s First Product – APPLE I
 Ordered by THE BYTE SHOP – Paul Terrell (Owner) 50 machines and pays
US $500 each (Present market price US $ 2.07 thousand).
 It was sold as a Mother Board (with CPU, RAM and Basic textual-video
chips).
 It was went on sale in July 1976.
APPLE II
 Apple II introduced on April 16, 1977.
 It was represented to the public at the first WEST COAST COMPUTER
FAIRE.
 On the first day of exhibition, Jobs introduced Apple II to a Japanese
chemist named Toshio Mizushima who became the first authorized
Apple dealer in Japan.
APPLE INC.

7. APPLE INC.
Rise of Apple Product as Brand
APPLE III
In May 1980, Apple III was introduced on an attempt to compete
with IBM and Microsoft in the business and corporate market.
APPLE LISA
 Apple Lisa was introduced in 1983 to public as first personal computer
with a GUI – Graphical User Interface.
APPLE INC.

8. APPLE INC.
5th Product – Macintosh (Success with Macintosh)
In 1984, Apple launched the Macintosh.
The Macintosh initially sold well, but follow-up sales were not
strongdue to its high price and limited range of software titles.
Laser Writer Page Maker
APPLE INC.

9. APPLE INC.
Job Leaves the Apple - 1985
In 1985, a power struggle developed between Jobs and CEO John Sculley, who had been
hired two years earlier.
The Apple board of directors instructed Sculley to "contain" Jobs and limit his ability to
launch expensive forays into untested products.
Jobs resigned from Apple and founded NeXT Inc. the same year.
APPLE INC.

10. APPLE INC.
Apple Decline, Restructuring and Acquisitions (1991 – 1997)
In 1996, Gil Amelio – CEO, he made numerous changes at Apple including extensive layoffs
and cut cost.
Amelio chose to purchase NeXT and its NEXTSTEP OS and bring Steve Jobs back to Apple.
1997–2007: Return to profitability
 Jobs acts the Interim CEO and with the design talent of Jonathan Ive, rebuild the Apple status.
 On November 10, 1997, Apple starts up with Apple Online Store.
 On August 15 1998, introduced Macintosh 128K – iMac, later with iPod and iPhone.
 In first five months Apple sold almost 800,000 units due iMac modern technological featured.
APPLE INC.

11. APPLE INC.
Apple Stock Share Price
Between early 2003 and 2006, the price of Apple's stock increased more than tenfold, from
around $6 per share (split-adjusted) to over $80.
 In January 2006, Apple launched first laptop with an Intel Microprocessor, namely The MacBook Pro.
APPLE INC.

12. APPLE INC.
2007 – Present: Success with Mobile Devices
APPLE INC.

13. Financial Period
Net Sales
(US $) Million
Net Profit
(US $) Million
Revenue Growth
Return on
Net Sales
1977 – 1st Yr 0.773 Unknown --- ---
1978 7.856 0.793 916% 10%
1979 47.867 5.073 509% 11%
1980 117.126 11.698 145% 10%
1990 5,558 475 5% 9%
2000 7,983 786 30% 10%
2010 65,225 14,013 52% 21%
2013 170,910 37,037 9% 22%
APPLE INC.
APPLE FINANCIAL PERFORMANCES
APPLE INC.

14. APPLE INC.
Financial Performance 2014 Comparison
MNC Founded Revenue
Operating
Income
Net
Income
Total Asset
Total
Equity
Employees
Apple
1976 – 39
Yrs.
182.795b 52.503b 39.51b 231.839b 111.547b 98,000
Samsung
1938 – 77
Yrs.
305b - 22.1b 529.5b 231.2b 489,000
Microsoft
1975 – 40
Yrs.
86.83b 22.76b 22.07b 172.38b 89.78b 128,076
Sony
1946 – 69
Yrs.
75.4b ¥7.767b (1.26)b ¥15.333t ¥2.258t 140,900
HP
1939 – 76
Yrs.
111.454b 7.185b 5.013b 103.206b 103.206b 317,500
Dell – 2013
1984 – 31
Yrs.
56.94b 3.01b 2.37b 47.54b 47.54b 108,800
HTC - 2013
1997 – 17
Yrs.
6.75b 131m 4.4m 5.73b 5.73b 16,846
US $

15. APPLE INC.
Statistics
APPLE INC.

16. APPLE INC.
Statistics
APPLE INC.

17. APPLE INC.
Statistics
APPLE INC.

18. APPLE INC.
Statistics
APPLE INC.

19. APPLE INC.
Statistics
APPLE INC.

20. APPLE INC.
Statistics
APPLE INC.

21. APPLE Inc.
RISE OF APPLE Co. AS A BRAND
APPLE INC.
THAT’S ALL
THANK YOU