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Apple global marketing_project (1)


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Apple global marketing_project (1)

  1. 1. ApplE’s GloBAl strAtEGytHE suCCEss story oF tHE worlD’s most valuable Company
  2. 2. INTRODUCTION • Apple Inc. (NASDAQ: AAPL; previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The companys best- known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad.
  3. 3. EXECUTIVE SUMMARY• Incorporated by Steve Jobs and Steve Wozniak in 1977, Apple Computer, Inc. was incorporated with a net worth of US$250,000• It has since grown leaps and bounds to the Apple Inc. of today, employing close to 50,250 employees worldwide, with a net worth of US$ 624,000 million in 2012
  4. 4. THE 1ST COMPUTER MADE BY APPLE Apples first headquarter w as the Jobs parents garage where Jobs and his friends design their first computer kit : the Apple I. It was box wood -made with a basic motherboard inside
  5. 5. EXECUTIVE SUMMARY• Despite a strong brand, rapid growth and high profits in the late 1980s, Apple nearly went bankrupt in 1996.• Steve Jobs took over as CEO again in 1997 after being forced out of the firm in 1985. “ApplE ComputEr” wAs rEnAmED “ApplE InC.”
  7. 7. CURRENT BUSINESS STRATEGY • Apple adopts a differentiation strategy with its distinctive marketing campaigns that position itself as a hip alternative to other brands in the industry. • Despite being a premium brand that is capable of commanding high price margins, Apple is still able to undercut its competitors
  8. 8. “DEsIGnED BY APPLE IN CALIFORNIA. MADE IN CHInA”In 2011, Apple made and sold70 million iPhones, 30 millioniPads, and 59 million otherproducts
  11. 11. 7 KEY STRATEGIES THAT MADE APPLE THE BESTGLOBAL BRAND 1. Ignore Your Critics 2. Turn the Ordinary into Something Beautiful 3. Justify Your Price 4. Communicate in the Language of Your Audience 5. Extend the Experience 6. Build a Tribe 7. BEComE “tHE nAmE” Source:
  12. 12. THE MOST PROFITABLE RETAIL STORE IN THE WORLD• Apple ranked at the top of list in a study released by RetailSails last year as well, with $7,000 sales per square foot.• Aside from having the highest sales per square foot, Apple also ranked among the top 10 retailers for highest sales per store, with $51.5 million• Apple has opened up 33 new retail stores in the past year and currently has 390 stores in operation, 250 of which are in the U.S
  13. 13. Strengths WeaknessStrong R & D Not Share holder friendlyAesthetic Design Former CEO Jobs diedSupply Chain Management Wont open the OS for outsidersFinally, Apple thinks longterm and strategically Opportunities ThreatsComing up with Apple TV Android becoming veryconnecting all apple popularproductsVery Loyal Customer base Lot of Competition from low priced productsConstant growth of PC and Incompatibility withMobile Industry windows platform
  14. 14. THANK YOU