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iStudy - a study on Apple

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A study on Apple, evolution, history, milestones also the co-founder and CEO steve jobs..

a study by : ajay s nair

iStudy - a study on Apple

  1. iStudy A Study on the evolution of apple Inc. - Ajay S Nair | #1 | S3 MBA | MIIT, AYUR
  2. History • Steven Wozniak and Steven Jobs two friends, one mind.. • Established Apple Computers Inc.(Now Apple Inc.) on April 1st, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit.
  3. Evolution • From Apple 1 to iPhone 5
  4. Evolution
  5. Evolution in mouse
  6. Apple Logo Evolution
  7. Campaigns • 1997 created by the Los Angeles office of advertising agency TBWAChiatDay • Used in TVC, several print advertisements and a number of TV promos for Apple products. • video
  8. Campaigns (cont..) • Featured what the company referred to as "real people" who had "switched" from the Microsoft Windows platform to the Mac • An international television and print ad campaign directed users to a website where various "myths" about the Mac platform were "dispelled". • Switch ( 2002) • http://www.youtube.com/wat ch?v=l2-UuIEOcss - Video
  9. Campaigns (cntd..) • Ads campaigns for ipod, comes both as TVC and Print • These advertising techniques are unified by a distinctive, consistent style that differs from Apple's other ads.
  10. web ads
  11. Web ads
  12. iGenius
  13. Steve Jobs • No apple with out Steve! • Steven Paul Jobs – Born February 24, 1955 – Co-founder Apple – NeXT – Brought Pixar
  14. Apple and Steve • The apple Inc. revolutionized the – COMPUTER INDUSTRY – MUSIC INDUSTRY – MOBILE PHONE INDUSTRY – ANIMATION INDUSTRY.. • Steve said, “In 1984, Apple introduced the first Macintosh. It didn’t just change Apple. It changed the whole computer industry.”
  15. Jobs.. • Steve has been described as brilliant, abrasive, self-centered, a perfectionist and temperamental. He was a technologist and a businessman, but he was also an artist and designer.
  16. iQuit • He died on Oct. 5, 2011 from complications of pancreatic cancer.
  17. • iSalute THANK YOU

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