History • Steven Wozniak and
Steven Jobs two friends, one mind.. • Established Apple Computers Inc.(Now Apple Inc.) on April 1st, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit.
Campaigns • 1997 created by
the Los Angeles office of advertising agency TBWAChiatDay • Used in TVC, several print advertisements and a number of TV promos for Apple products. • video
Campaigns (cont..) • Featured what
the company referred to as "real people" who had "switched" from the Microsoft Windows platform to the Mac • An international television and print ad campaign directed users to a website where various "myths" about the Mac platform were "dispelled". • Switch ( 2002) • http://www.youtube.com/wat ch?v=l2-UuIEOcss - Video
Campaigns (cntd..) • Ads campaigns
for ipod, comes both as TVC and Print • These advertising techniques are unified by a distinctive, consistent style that differs from Apple's other ads.
Steve Jobs • No apple
with out Steve! • Steven Paul Jobs – Born February 24, 1955 – Co-founder Apple – NeXT – Brought Pixar
Apple and Steve • The
apple Inc. revolutionized the – COMPUTER INDUSTRY – MUSIC INDUSTRY – MOBILE PHONE INDUSTRY – ANIMATION INDUSTRY.. • Steve said, “In 1984, Apple introduced the first Macintosh. It didn’t just change Apple. It changed the whole computer industry.”
Jobs.. • Steve has been
described as brilliant, abrasive, self-centered, a perfectionist and temperamental. He was a technologist and a businessman, but he was also an artist and designer.