Image Guidelines: General

© 2015 Flipkart. All rights reserved.
94% Customers prefer to view products with images online
67%
Customers find quality of an image ‘extremely important’ in selecting and
purchasing a product
Did you Know?

Just like in a physical store,
customers want to get a true
feel of a product. An impressive
image can help them get just
that!
Did you Know?

By completing this tutorial, you will be able to:
• Understand the importance of good images in a product catalog.
• List the characteristics of impressive product images.
• Create images for your products that adhere to the Cataloging guidelines at
Flipkart marketplace.
Learning Objectives

Which one would you buy?
Why are Images Needed?

Same product with different images
1500 views
16 units sold
8000 views
150 units sold!
How do Ordinary Images Affect Your Business

Same product with different images
Clear image with
patterns prominently
visible
Over-exposed image,
doesn’t give clear
idea about the
product
How do Ordinary Images Affect Your Business
1500 views
16 units sold
8000 views
150 units sold!

A good image can:
• Help customers understand a product better
• Provide customers a complete view of what they’re purchasing
• Increase chances of sale by nearly 10%
Products with images that
are zoom-enabled have
15% more conversion rate!
Why are Images Needed?

Keep white
background
Focus on
product
Showcase
your product
Ensure clear
resolution
Characteristics of Good Images

Keep white
background
Ensure clear
resolution
Focus on
product
Showcase
your product
• Get professional photo-shoot done
• Include all products in primary images
for combos
• Show product in different angles
• Ensure 80% of the image is covered by
product or model/mannequin with
product
• Centrally align the products
• Keep background white and
uncluttered, without any props,
borders, text, or artwork
• White RGB value is 255, 255, 255
• Use clear images with right colours
• Turn off flash if needed
• Avoid images which are blurry or
appear shaky
Characteristics of Good Images

• Gives buyers better clarity on the product, thereby increasing sales
• Zoom option can work well only on images with at least 1000*1000 px.
Why do you need High Resolution Images?

Ensure clear
resolution
Softlines
1100*1100
Minimum requirement is
category specific
Eye Wear
1100*1100
Minimum 3 images
required
Others
500*500
Minimum 1 image
required
For more details on minimum image requirements, refer to Category-specific tutorials on Seller Learning Center.
Minimum Image Requirements

Common Mistake 1: Background
Should be shot
professionally, not
outdoors
Shouldn’t include any
props or artwork
White background, with
focus only on the
product

Product should cover
80% of the image
space
Product should be
centrally aligned with
the image
Common Mistake 2: Coverage & Alignment

Don’t use blurred
images
Common Mistake 3: Resolution

Maintain aspect ratio
Don’t stretch or shrink
image
disproportionately
Common Mistake 4: Aspect Ratio

Don’t crop out body
parts or product
It’s ok to crop out mannequin’s head from an image.
Common Mistake 5: Cropping

Use natural and subtle
shadow effects
Dark and marked
shadow effects can’t be
used
Diffused lighting makes
the image look better
Common Mistake 6: Shadow & Reflection Effect

Images with watermark
can not be used
Common Mistake 7: Watermarks

Don’t use images with
borders
Common Mistake 8: Borders

Common Mistake 9: Props and Items not part of
Sales Package
Images with props
don’t give an accurate
idea about the product
Items that are not part
of sales package
shouldn’t be included

Primary image should
consist of all the
products under combo
For combo offers, the vertical needs to be the same; for example, a t-shirt can’t be clubbed with a jacket, but two different designs
of the t-shirt can be clubbed.
Common Mistake 10: Combo Products

Animated images/sketches
Pornographic or offensive images, or images with lewd poses
Images with more than one representation/model
Product with misrepresented colours, or excess brightness
Props like hanger, chair, etc.
Images with models in sitting positions
Images with text, graphics, borders, promotional content, or distracting background
Disproportionate images or cropped images
Morphed images, or images with watermark, logos, etc.
Images not to be Used

Primary Images Secondary Images
Acceptable image formats: JPEG (jpg/jpeg), TIFF (.tif), GIF (.gif) or BMP (.bmp)
• First image seen by the buyer on Flipkart.com
• Can feature a model’s face
• Naming convention:
SKUID_main.jpeg
• Provide buyer a closer look of the product
• May include texture, dimensions, angles, and usage.
• Naming convention:
SKUID_other_1.jpeg
SKUID_other_2.jpeg
• More than one secondary image can be included
Naming Convention for Images

Summary
In this tutorial, you learnt about:
• The importance of good images in a product catalog.
• Listing the characteristics of impressive product images.
• Creating images for your products that adhere to the Cataloging
guidelines at Flipkart marketplace.

Questions?
Contact Seller Support for any issues/queriesListing your Products

Image Guidelines: General

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