Benefits of content curation for seo

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In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces …

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.

This presentation explains why and outlines content curation best practices for SEO.

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  • 1. The benefits of Content Curation for SEO Stuttgart library. Photo by Kraufman/Hörner
  • 2. Wait… I thought Google hated duplicated content. How can Content Curation be good for SEO?
  • 3. The thing is: Content Curation is NOT duplicated content Duplicated • Copy/paste = repeat • Deprives original content owner from traffic • Unethical to content creators • Infringes copyright • Adds no value to readers • Penalized by Google Curated • Link to = quote • Drives traffic to original content owners • Beneficial to content creators • Fair Use legal doctrine • Adds value to readers • Valued by Google (Also watch this video by Google‟s Matt Cutts)
  • 4. Duplicate content “Oh! I really like that article. Let‟s copy/paste all of it on my blog”.
  • 5. Curated content “Oh! I really like that article. I‟m going to share it with my own insight to engage my audience”. Click to read through: -Drives traffic to original site -Vets original content as worth reading -Encourages further sharing Short snippet of the article. Added commentary from the curator: context, opinion, perspective, links to other pieces… = value added Source attribution
  • 6. New SEO rules Freshness Relevance Quality
  • 7. Fresh Content helps SEO
  • 8. But Content takes time and money Type of content Cost to produce Time to produce Blog 2-4 man hours 1-3 days Infographic $2,000-$10,000 3-6 weeks Video $5,000-$150,000 4-12 weeks White paper 5-20 man days 3-8 weeks
  • 9. “Content curation helps your freshness factor” 88% of professionals found content curation helped them find the time to publish more content Source: Impact of Content Curation on Business Goals survey Jason DeMers, Founder & CEO of the AudienceBloomagency Source: 6 Facts About Content Curation and SEO You May Not Know
  • 10. SEO needs relevant content
  • 11. Content Curation helps you stay focused on the topics of your niche
  • 12. Content Curation helps you organize content for greater relevancy By categorizing by topic, adding tags and cross-linking.
  • 13. Content curation will help you rank for the long-tail keywords / keyword combinations of your niche
  • 14. Content curation will help you rank for the long-tail keywords / keyword combinations of your niche
  • 15. SEO Quality: social proof
  • 16. Publishing curated content will help you get inbound links By being a great resource others can point to.
  • 17. Good content curation drives social shares Through shares, retweets or blog links from your audience… … and from the authors your curated.
  • 18. Content Curation is a form of authorship Google Authorship drives higher visibility in SERP and more clicks from social graph.
  • 19. Ok… but is this proven to work?
  • 20. The Bruce Clay experiment: or how content curation can rank #1 on Google 0 2 4 6 8 10 12 Automated duplication Editorialized curation Editorialized curation + excerpt from original Ranking in Google Search results - benchmark Source: SEO-Friendly Content Curation in a Post-Panda World
  • 21. We asked 1,550 professionals: Did Content Curation help with regards to… Source:Impact of Content Curation on Business Goals survey
  • 22. Where Curation Traffic comes from: data from 65M+ curated posts through Scoop.it Source: Where content curation traffic comes from
  • 23. How to: 8 Content Curation best practices for SEO
  • 24. Focus on well-defined topics
  • 25. Be relevant & consistent Source: Where content curation traffic comes from
  • 26. Curate from reliable sources “As with all outbound links, it‟s critical that you‟re linking only to „good neighborhoods‟” Jason DeMers, Founder & CEO of the AudienceBloomagency Source: 6 Facts About Content Curation and SEO You May Not Know
  • 27. Keep snippets short Short snippet of the article.
  • 28. Add insights Added commentary from the curator: context, opinion, perspective, links to other pieces… = value added
  • 29. Attribute Source attribution
  • 30. Share to social networks – including Google+
  • 31. Integrate Google authorship with your content curation hub
  • 32. Get started Give it a try Or get in touch: @scoopit business@scoop.it Discover Curate Publish
  • 33. Some people and content who inspired this presentation • Jason DeMers, Founder & CEO of the AudienceBloom agency: http://sco.lt/6sagxl and http://sco.lt/9Ll2SP • Chris Dyson, TripleSEO: http://sco.lt/5ba7vd • GinalucaFiorelli, professional SEO at IloveSEO.net: http://sco.lt/8GDTN3 • Matt Cutts, Google: http://sco.lt/9KuGP3