Benefits of content curation for seo

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In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.

This presentation explains why and outlines content curation best practices for SEO.

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Benefits of content curation for seo

  1. 1. The benefits of Content Curation for SEO Stuttgart library. Photo by Kraufman/Hörner
  2. 2. Wait… I thought Google hated duplicated content. How can Content Curation be good for SEO?
  3. 3. The thing is: Content Curation is NOT duplicated content Duplicated • Copy/paste = repeat • Deprives original content owner from traffic • Unethical to content creators • Infringes copyright • Adds no value to readers • Penalized by Google Curated • Link to = quote • Drives traffic to original content owners • Beneficial to content creators • Fair Use legal doctrine • Adds value to readers • Valued by Google (Also watch this video by Google‟s Matt Cutts)
  4. 4. Duplicate content “Oh! I really like that article. Let‟s copy/paste all of it on my blog”.
  5. 5. Curated content “Oh! I really like that article. I‟m going to share it with my own insight to engage my audience”. Click to read through: -Drives traffic to original site -Vets original content as worth reading -Encourages further sharing Short snippet of the article. Added commentary from the curator: context, opinion, perspective, links to other pieces… = value added Source attribution
  6. 6. New SEO rules Freshness Relevance Quality
  7. 7. Fresh Content helps SEO
  8. 8. But Content takes time and money Type of content Cost to produce Time to produce Blog 2-4 man hours 1-3 days Infographic $2,000-$10,000 3-6 weeks Video $5,000-$150,000 4-12 weeks White paper 5-20 man days 3-8 weeks
  9. 9. “Content curation helps your freshness factor” 88% of professionals found content curation helped them find the time to publish more content Source: Impact of Content Curation on Business Goals survey Jason DeMers, Founder & CEO of the AudienceBloomagency Source: 6 Facts About Content Curation and SEO You May Not Know
  10. 10. SEO needs relevant content
  11. 11. Content Curation helps you stay focused on the topics of your niche
  12. 12. Content Curation helps you organize content for greater relevancy By categorizing by topic, adding tags and cross-linking.
  13. 13. Content curation will help you rank for the long-tail keywords / keyword combinations of your niche
  14. 14. Content curation will help you rank for the long-tail keywords / keyword combinations of your niche
  15. 15. SEO Quality: social proof
  16. 16. Publishing curated content will help you get inbound links By being a great resource others can point to.
  17. 17. Good content curation drives social shares Through shares, retweets or blog links from your audience… … and from the authors your curated.
  18. 18. Content Curation is a form of authorship Google Authorship drives higher visibility in SERP and more clicks from social graph.
  19. 19. Ok… but is this proven to work?
  20. 20. The Bruce Clay experiment: or how content curation can rank #1 on Google 0 2 4 6 8 10 12 Automated duplication Editorialized curation Editorialized curation + excerpt from original Ranking in Google Search results - benchmark Source: SEO-Friendly Content Curation in a Post-Panda World
  21. 21. We asked 1,550 professionals: Did Content Curation help with regards to… Source:Impact of Content Curation on Business Goals survey
  22. 22. Where Curation Traffic comes from: data from 65M+ curated posts through Scoop.it Source: Where content curation traffic comes from
  23. 23. How to: 8 Content Curation best practices for SEO
  24. 24. Focus on well-defined topics
  25. 25. Be relevant & consistent Source: Where content curation traffic comes from
  26. 26. Curate from reliable sources “As with all outbound links, it‟s critical that you‟re linking only to „good neighborhoods‟” Jason DeMers, Founder & CEO of the AudienceBloomagency Source: 6 Facts About Content Curation and SEO You May Not Know
  27. 27. Keep snippets short Short snippet of the article.
  28. 28. Add insights Added commentary from the curator: context, opinion, perspective, links to other pieces… = value added
  29. 29. Attribute Source attribution
  30. 30. Share to social networks – including Google+
  31. 31. Integrate Google authorship with your content curation hub
  32. 32. Get started Give it a try Or get in touch: @scoopit business@scoop.it Discover Curate Publish
  33. 33. Some people and content who inspired this presentation • Jason DeMers, Founder & CEO of the AudienceBloom agency: http://sco.lt/6sagxl and http://sco.lt/9Ll2SP • Chris Dyson, TripleSEO: http://sco.lt/5ba7vd • GinalucaFiorelli, professional SEO at IloveSEO.net: http://sco.lt/8GDTN3 • Matt Cutts, Google: http://sco.lt/9KuGP3

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