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August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
August 16 2013 seminar
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August 16 2013 seminar

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    • 1. EVERYTHING YOU NEED TO KNOW TO GROW YOUR STUDIO IN THE DIGITAL AGE (in under one hour) PRESENTED BY: DANCE STUDIOS WEB DESIGN +
    • 2. 4 WHO WE ARE: Experts in digital marketing for dance studios. We are a team of marketers, developers, designers, and dance studios. WHAT WE DO: -dance studio marketing consultants: helping your grow your enrollment -design and develop created beautiful, high- converting websites -Created School Empower, the world’s easiest school management system. FAMILY MEMBERS We turn complex challenges into easy to manage solutions
    • 3. MARKETING a r e a l w a y s t h e s a m e . THE PRINCIPLES OF
    • 4. WHETHER YOU ARE SELLING A BAR OF SOAP
    • 5. OR DANCE CLASSES.
    • 6. PRINCIPLE 1:
    • 7. We’re hardwired to only notice what’s different.
    • 8. DOES YOUR STUDIO STAND OUT ABOVE THE COMPETITION?
    • 9. PRINCIPLE 2:
    • 10. Who is your audience?_______________________________________________________ Who is your competition? _________________________________________________ Why is your school unique? ____________________________________________ What dance genres do you offer? _____________________________ When you answer, think about the following: Who are your teachers? What are their strengths? What makes your studio better than your competitors’ ? What special programs you offer? In which competitions do your students compete?
    • 11. PRINCIPLE 3:
    • 12. Simple 1. (
    • 13. Simple Creative 1. Aspirational 2. Persuasive (evokes action) 3. Stand Out 4. Appropriate 5. Appropriate
    • 14. Simple Creative Aspirational 1. Persuasive (evokes action) 2. Stand Out Appropriate 1. Appropriate
    • 15. Simple Creative Aspirational Persuasive (evokes action) 1. Stand Out 2. Appropriate 3. Appropriate (save 25%!)
    • 16. Simple Creative Aspirational Persuasive (evokes action) Stand Out 1. Appropriate 2. Appropriate STAND OUT
    • 17. * h u m a n a t t e n t i o n i s a s c a r c e c o m m o d i t y
    • 18. BUSINESS MEDIA: WEBSITE SEO ONLINE REGISTRATION SEM E-NEWSLETTERS OFFLINE MEDIA: PRINT RADIO TV EVENTS * h u m a n a t t e n t i o n i s a s c a r c e c o m m o d i t y SOCIAL MEDIA: FACEBOOK TWITTER YOUTUBE PINTEREST LinkedIn GOOGLE+ TUMBLR
    • 19. OFFLINE MEDIA: PRINT RADIO TV EVENTS SOCIAL MEDIA: FACEBOOK TWITTER YOUTUBE PINTEREST LinkedIn GOOGLE+ TUMBLR * h u m a n a t t e n t i o n i s a s c a r c e c o m m o d i t y BUSINESS MEDIA: WEBSITE SEO ONLINE REGISTRATION SEM E-NEWSLETTERS
    • 20. (why Facebook shouldn’t be your only online presence) Allows complete control over your branding, unlike Facebook. Is accessible to all students, even those without social media accounts. (What happens if your student/parent leaves Facebook?) Only 16% of your followers on Facebook see your posts. Potential students search for your website, not your fan page. Your website can deliver information about classes, pricing, faculty, and schedules. Analytics can be integrated into your website and provide more robust information about your people who visit your website.
    • 21. (all things lead to your website) When did you build it? Is it mobile optimized? Is it easy to use? Does it reflect your studio? Is it social? How often do you update content? Can people find it when they search? Can people register online? What does it look like?
    • 22. GOOGLE ANALYTICS: analyze visitors by type, date, time, and more
    • 23. GOOGLE ANALYTICS: analyze visitors by type, date, time, and more
    • 24. People finding you organically.
    • 25. Search engines finding you organically.
    • 26. PAID SEARCH
    • 27. VS ORGANIC SEARCH
    • 28. O F I M P R O V I N G S E O THE CONTENT SOCIAL MEDIA TECHNOLOGY* *t h i s i s a n o t h e r s e m i n a r
    • 29. BLOG POSTS KEYWORD-DENSE ARTICLES NEW CLASSES ANNOUNCEMENTS
    • 30. GET YOUR INSTRUCTORS AND STUDENTS TO BLOG FOR YOU
    • 31. THE KEYWORD MAKES UP 3-5% OF THE ARTICLE A 400 WORD ARTICLE HAS THE KEYWORD 12 TIMES MAIN KEYWORD: DANCING 2nd KEYWORD: MOVEMENT KEYWORD DENSE ARTICLES
    • 32. KEYWORD SEARCH: ‚Veradale Washington Dance School‛
    • 33. HOST DOZENS OF PHOTOS UPDATE EVENTS CONNECT TO ONLINE REGISTRATION
    • 34. Having a conversation with your advocates.
    • 35. BEFORE YOU BEGIN Y o u r w e b s i t e i s m o s t i m p o r t a n t. H o w e v e r , s o c i a l m e d i a i s s t i l l n e c e s s a r y b e c a u s e s o c i a l m e d i a i s a p a r t o f G o o g l e , Y a h o o , a n d B i n g ' s s e a r c h a l g o r i t h m s . Y o u r w e b s i t e i s w h e r e p e o p l e g o f o r i n f o r m a t i o n ; s o c i a l m e d i a c a n b e u s e d t o d r i v e s t u d e n t s t o y o u r w e b s i t e .
    • 36. It is a cure-all. It is easy to grow a school solely through social media. When using social media, one platform is enough. There is no way to measure the effects. Followers will listen to everything you say.
    • 37. 1. Sometimes they do and sometimes they don’t 2. Strategic: what, why, how, when 3. Can’t be a stand alone campaign 4. Get sampling and try and convert 5. Can you process the deal? 6. Beware of the deal ‚fine print.‛ 7. Have a good relationship with your sales rep.
    • 38. B A S I C S F a n p a g e = f r e e a d v e r t i s i n g = p a i d Cover photo: 851 x 315 Profile picture: 200 x 200 You can pin your favorite posts to the top.
    • 39. To edit your story: Click on the star to highlight the story on your Page. Click on the pencil to pin it to the top of your Page, hide or delete.
    • 40. Videos of your classes, recitals, competitions, etc Impart important updates: recital pictures, etc. Contests and giveaways Opinion Polls Special offers for your school REMEMBER:
    • 41. Under pages and ads select ‘more’ Select ‘create a page’ button
    • 42. Set up your cover (815 x 315) and profile images (200 x 200) To add apps, select the plus icon and click ‘find more apps’ T h e r e a r e m i l l i o n s o f a p p s
    • 43. What do you want to promote?____________________________________________ Who are your target students? ___________________________________________ What is your budget? __________________________________________________________________ What is your geographic range?_________________________________________ Include a persuasive, engaging image with your advertisement. Min size: 100px by 72px
    • 44. On the left-hand side select ‘Create Ad.’
    • 45. Enter your ad information, text, headline, and ad type Insert an image for your ad(100 x 72)
    • 46. LOCATION AGE/GENDER INTERESTS AND CATEGORIES FACEBOOK SHOWS YOU YOUR POTENTIAL AUDIENCE Under ‚Choose Your Audience‛, click ‚show‛ ENTER AUDIENCE BASED ON:
    • 47. SET PRICING INFORMATION: PRICING IS PAY-PER-CLICK PLACE ORDER – YOUR AD IS COMPLETE!
    • 48. FANPAGE ANALYTICS: watch your fan page grow!
    • 49. BEFORE YOU BEGIN T w i t t e r i s p u b l i c . E v e r y t h i n g y o u t w e e t c a n p o t e n t i a l ly b e s e e n b y 2 0 0 m i l l i o n + t w i t t e r u s e r s . T h e d i f f e r e n c e b e t w e e n T w i t t e r a n d F a c e b o o k i s t h a t y o u r m e s s a g e w i l l b e s e e n b y a l l o f y o u r f o l l o w e r s . M a k e s u r e y o u h av e a s o l i d m i s s i o n s t a t e m e n t. W h a t i s y o u r s t u d i o a b o u t ?
    • 50. YOUR School logo or YOU as avatar Tailored background (check Twitter specs) Bio Links to your website and email address
    • 51. Y O U O N L Y H AV E 1 4 0 C H A R A C T E R S , S O M A K E T H E M C O U N T Be useful Be interestin g Be unique Be yourself
    • 52. Engage, engage, engage. Repeat. Don’t ASK people to follow you Follow your students Use relevant tags! Twitter trains = garbage Become an authority in your niche. Strive for 100 true fans. Be remarkable. The rest will take care of itself.
    • 53. Avoid text speak Don’t send automated direct messages TWITTER ETIQUETTE FOR LINKS Shorten with bit.ly.com Leave space to be retweeted (130 char)
    • 54. Use your keyword (i.e. ‚dance classes Spokane‛) in the title Include the keyword in the description Include links to your website and social media in the description
    • 55. Use your keyword (i.e. ‚dance classes Spokane‛) in the title Include the keyword in the description Include links to your website and social media in the description Make sure to post high quality videos on YouTube.
    • 56. Recitals: parents and friends can see Student ‘dance-off’ Film part of a class and post it online Post online tutorial of basic dance moves Give tips on technique NEED
    • 57. PINTREST Pinterest is the fastest growing site today. Pinterest drives more traffic to websites than do Google+, LinkedIn and YouTube combined. Pinterest works by getting people to advocate for you by repinning your posts.
    • 58. Spend the time: build relationships with those known for quality pins Keep it simple Use other social nets to feed Pinterest: Facebook, Twitter, etc Promote more than classes: videos, events, tips, clothing Follow the big hitters: find out who is ‘pinning’ your products and follow them. Most will follow you back. Selective curating: Find unique pins to define your studio. Ask clients to pin pictures of themselves dancing and tag you!
    • 59. Create pinboards for separate topics; popular options are personal pictures, dance quotes, stellar performers, and dance-related art. Follow people who provide images and brands that truly excite you and show your excitement! Don’t be afraid to comment! Take a few minutes each day to
    • 60. A LinkedIn profile helps legitimize your business online, improve your SEO, and connect you with other professionals.
    • 61. Showcase your studio. New facilities? Tons of achievements? Show it! You can host promotions on Instagram: showcase merchandise prizes or give your followers a glimpse of discounted classes. Another popular method of promotion: competition. Ask students to take photos for your studio and upload them to their own accounts with your school’s hashtag: #YourSchool’sName (no spaces!) Provide unique content to connect with your audience. What do your dancers do on break? How do they unwind on the bus ride home? Encourage your fans to interact with you. Feel free to tag others and thank them. Your dancers holding a ‚thank you!‛ sign shows that you appreciate all your followers and
    • 62. Take pictures at and during your competitions and post them for your followers! Remember to take advantage of Instagram's filters and edits to make your pictures edgy and unique! You can also upload your pictures to Twitter and Facebook!
    • 63. Class rosters & Waitlists Payment: online or in-studio Payment types: cash/credit/check, recurring billing Authorize.net, Basic PayPal, PayPal Pro Ecommerce Multi-level discounts Financial reporting Exportable to excel Session packs Session-based or semester-based classes Student site: easy to understand and use, visually appealing
    • 64. Increase enrollment and decrease paperwork! World’s easiest school management system. Integration with free PayPal account saves you $30/month School Empower is committed to improvement while still maintaining the easiest possible user experience. Flexible course set up Flexible student payment options Affordable pricing plans …and much more!
    • 65. I F I T S E E M S L I K E A L O T , I T ’ S B E C A U S E I T I S .
    • 66. Identify what is working and what needs improvement Your website is your brand. Everything else drives traffic to your site. To increase enrollment, your Website needs to be concise and attractive to viewers. It’s important to have a website. Good Search engine optimization requires good content and frequent updates on your website. Social Media sites like Facebook, Twitter, and Pinterest can improve your SEO and help you connect with potential students. Hire interns or hire professionals (like School Empower ) Slow and steady wins the race. Pick one thing. (and commit to
    • 67. For one month free trial: call 212-929-9980 lori@schoolempower.co m

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