Half Truths About Customers used during Strategy Development. Exposed during Strategy Implementation
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Half Truths About Customers used during Strategy Development. Exposed during Strategy Implementation

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Some of the widely believed half-truths about customers that are presumed during strategy formulation and regularly exposed during strategy execution.

Some of the widely believed half-truths about customers that are presumed during strategy formulation and regularly exposed during strategy execution.

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  • 1. http://flickr.com/photos/sovietuk/1878443254/ Half-Truths About Customers During Strategy Formulation Exposed During Strategy Implementation
  • 2. http://flickr.com/photos/81869139@N00/304804805/Half-Truth 1 :Customers are in blind love with their brands. Will move to another product category or product mix with the brand
  • 3. Half-Truth 2 :Customers come as a marriage gift or dowry.If a company acquires a brand they will acquire all the customer relationships
  • 4. Half-Truth 3 :Customers love big size.Customers of a small brand will feel priveleged to join the fold of a big brand
  • 5. http://flickr.com/photos/mareen/752734261/ Half-Truth 4 :Customers love siblings , cousins etc.Customers loyal to a brand, will be inclined to buy other company brands
  • 6. Half-Truth 5 :Customers are bozos. Build it, they will come
  • 7. http://flickr.com/photos/fatty_cyp/1478981571/Half-Truth 6 :Customers love a brand more, more than the brand loves the customer.
  • 8. http://flickr.com/photos/daisybaxter/2715626440/ Half-Truth 7 :Customers are sitting ducks. They are just dying for someone to cross sell & up sell
  • 9. Half-Truth 8 :Customer is a moron, she is not my wife
  • 10. About Us• Sarvajeet Chandra+91 9920803060sarvajeet@sapphirez.insarvajeetchandra@gmail.com• Visit Uswww.mastersungroup.comwww.facebook.com/strategyexecution