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http://flickr.com/photos/sovietuk/1878443254/         Half-Truths About Customers During Strategy Formulation             ...
http://flickr.com/photos/81869139@N00/304804805/Half-Truth 1 :Customers are in blind love with their brands. Will move to ...
Half-Truth 2 :Customers come as a marriage gift or dowry.If a company acquires a brand they will acquire all the customer ...
Half-Truth 3 :Customers love big size.Customers of a small brand will feel priveleged to join the fold of a big brand
http://flickr.com/photos/mareen/752734261/    Half-Truth 4 :Customers love siblings , cousins etc.Customers loyal to a bra...
Half-Truth 5 :Customers are bozos.                 Build it, they will come
http://flickr.com/photos/fatty_cyp/1478981571/Half-Truth 6 :Customers love a brand more,          more than the brand love...
http://flickr.com/photos/daisybaxter/2715626440/                                                      Half-Truth 7 :Custom...
Half-Truth 8 :Customer is a moron, she is not my wife
About Us• Sarvajeet Chandra+91 9920803060sarvajeet@sapphirez.insarvajeetchandra@gmail.com• Visit Uswww.mastersungroup.comw...
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Half Truths About Customers used during Strategy Development. Exposed during Strategy Implementation

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Some of the widely believed half-truths about customers that are presumed during strategy formulation and regularly exposed during strategy execution.

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Transcript of "Half Truths About Customers used during Strategy Development. Exposed during Strategy Implementation"

  1. 1. http://flickr.com/photos/sovietuk/1878443254/ Half-Truths About Customers During Strategy Formulation Exposed During Strategy Implementation
  2. 2. http://flickr.com/photos/81869139@N00/304804805/Half-Truth 1 :Customers are in blind love with their brands. Will move to another product category or product mix with the brand
  3. 3. Half-Truth 2 :Customers come as a marriage gift or dowry.If a company acquires a brand they will acquire all the customer relationships
  4. 4. Half-Truth 3 :Customers love big size.Customers of a small brand will feel priveleged to join the fold of a big brand
  5. 5. http://flickr.com/photos/mareen/752734261/ Half-Truth 4 :Customers love siblings , cousins etc.Customers loyal to a brand, will be inclined to buy other company brands
  6. 6. Half-Truth 5 :Customers are bozos. Build it, they will come
  7. 7. http://flickr.com/photos/fatty_cyp/1478981571/Half-Truth 6 :Customers love a brand more, more than the brand loves the customer.
  8. 8. http://flickr.com/photos/daisybaxter/2715626440/ Half-Truth 7 :Customers are sitting ducks. They are just dying for someone to cross sell & up sell
  9. 9. Half-Truth 8 :Customer is a moron, she is not my wife
  10. 10. About Us• Sarvajeet Chandra+91 9920803060sarvajeet@sapphirez.insarvajeetchandra@gmail.com• Visit Uswww.mastersungroup.comwww.facebook.com/strategyexecution
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