The document provides tips for leveraging social media to promote events and increase ticket sales and donations. It outlines how to create event pages on Facebook and LinkedIn, develop a Twitter hashtag and social media calendar, incentivize early ticket purchasing and post-event sharing, and analyze social media engagement and ROI. The overall message is that events are inherently social and effective social media strategies are crucial to driving awareness, attendance, and fundraising.
12. Get The Word Out!
1. Post regular updates:
– Pictures of performers, VIPs & partners
– auction items
– attendee stories
– more pictures & videos
(cute stuff helps!)
2. Invite attendees to RSVP as they register
3. tag Everyone!
13. What’s a “Share” Worth?
•$2.52 & 11 Event Page Views
•Create A Social Media Committee
•60% Share After They’ve Registered
14. Create a Twitter Hashtag
• A word preceded by a #sign
– Used to unify tweets from multiple people on
the same subject
• Easy to search
• catalogs your event
• Keep it short!
• Encourage Attendee Participation
17. After The Event
• Ask for Feedback
• Create & Share Recaps
• Post & Tag Photos!
• Review Analytics
• Use Storify.com & SlideShare.net to
Share Content
18.
19. Final Tips & Takeaways
• Select & Plan Channels
• Incent Early Ticket Purchasing
• Collect Donations from Non-Attendees
• Encourage Post-Purchase Sharing
• Engage Before, During & After
• Analyze What Works!