1. Be Fearless
on Social Media for Social
Good
October 5, 2012
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2. Who We are
• The Case Foundation invests
in people and ideas that can
change the world.
• In our efforts to address social
challenges, we unite the
principles of
entrepreneurship,
innovation and technology to
identify, test, prove and scale
ideas and models designed to
create exponential impact.
Case foundation | our message 2

3. A Declaration to be Fearless
Those of us charged with finding or It's time for us to
funding solutions to social challenges be bold, act with
seem to be moving too slowly and urgency,
often operating with the same set of
and embrace
tools, concepts, and caution of the
risks with
generations before us.
potential to
If we're going to keep up with the rapid produce
pace of change and the daunting exponential
complexities of these challenges, we social returns.
must rethink traditional models.
It’s time for us
to Be Fearless.
Be Fearless | what does it mean? 3

4. 5 Key Elements of a
Fearless Approach
It’s time for us to Be Fearless—and we hope you’ll join us in this
journey.
‣ Experiment early and often
‣ Make failure matter
‣ Reach beyond your bubble
‣ Let urgency conquer fear
‣ Make big bets and make history
Be Fearless | what does it mean? 4

5. Be Fearless - Social Media
Be Fearless | Social Media 5

6. Experiment Early & Often
IDEAS:
•Play around with Twitter and Facebook
•Tweet chat, Sponsored ads, Fundraising
•Platforms: Mobile, Google+, Photo sharing
THE CASE FOUNDATION:
•Social Citizens – Tweet chat page
•GoodSpotting – photo sharing platform
•Circulate ideas that catch our eye
TAKE AWAY: These platforms are
meant to experimented with – you're
supposed to try things and see what works for
your org
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7. Make Failure Matter
IDEAS:
•Embrace mistakes > inevitability
•Positive outcomes from mistakes
•Reinforce connections and networks
•Ask yourself what didn't work out, and why?
remember that it doesn't mean you can't or
shouldn't try again
THE CASE FOUNDATION:
•Fail Cons
•Entrepreneurs thrive on learning from failure
•Top 10 biggest social media failures.
•Twitter, @SocialCitizen transition
 TAKE AWAY: The real failure would be not
doing something about your mistake.
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8. Reach Beyond Your Bubble
IDEAS:
•Partner conversations, brainstorms, workshops, meetings
•Share ideas and lessons learned
•Biggest resources are people doing this same job at other
organizations
•Look outside your sector, NPOs, apps, tools, resources
THE CASE FOUNDATION:
•Public-Private partnerships
•Challenges/Campaigns
TAKE AWAY: Extend yourself and your
organization when it comes to defining who/what a
“partner” is.
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9. Let Urgency Conquer Fear
IDEAS:
•Fleeting nature of Social Media
•Knowing when and how to insert yourself
into news and trending conversations
•Find the right fit
THE CASE FOUNDATION:
•Know when to scale
•Social Citizens giveaways
 TAKEAWAYS: Social Media is a
natural place in which you can try new
things out – if you wait too long sometimes
the technique might become moot
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10. Make Big Bets & Make History
IDEAS:
•Make the case to engage via Social Media
•Create a presence on Facebook or Twitter
•Dedicate a staff member
•Give your CEO, leadership, or board a voice
•Dream BIG when it comes to metrics!!!
THE CASE FOUNDATION:
•Strategic focus on Facebook
•Web redesign on CF.org and SC.org
•Content curation, Mobile, Photo
 TAKE AWAY: Plan to succeed and put in
the effort to accomplish great things for your
org
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11. Questions?
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12. Thank You!
@CaseFoundation &
@SocialCitizen
www.casefoundation.org
Emily Yu
@DCxChange
Jenna Sauber
@CajunJen
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