I am ..... I run a consultancy all my clients are people I have met networking or who people who have come by personal recommendation. Those I have met personally have learned more about me, my skills, my interests and my expertise through social networking and my website. I use LinkedIn and Twitter for business and regularly write blogs and a newsletter. This evening - hands on Twitter and Blogging - two B2B tools (know Julie Blackwell is interested in B2C - Facebook) NEXT SLIDE:BEFORE YOU TWEET AND BLOG
This is about B2B - bit of intro before we get hands on One of the most important things is to have a marketing plan - what are you selling - who are you trying to sell to - how will you get to them Remember no one marketing tool is effective on it ’ s own - different tools achieve different objectives The total effect is greater than the sum of the individuals NEXT SLIDE: WHY TWEET AND BLOG?
Where does your new business come from? Explain about SFM clients Face to face + social networking + website = the information needed by potential clients Most important thing to remember about ANY form of networking - give before you take NEXT SLIDE: TWITTER
Twitter is a micro blogging site GET EVERYONE TO LOG INTO TWITTER THOSE WITH NO ACCOUNT GET THEM TO START ONE NEXT SLIDE: TWITTER HOME PAGE
Menu across the top @sarahfmatthews drop down - will go through shortly What ’ s happening Timeline - @Mentions Retweets Searches Lists Actual tweets Summary on right hand side NEXT SLIDE:@MENTIONS
Can set up your account to receive mentions and DMs by text on your phone Can tweet direct from your phone too - will show this shortly NEXT SLIDE: DROP DOWN FOR ME - ON PROFILE SECTION
NEXT SLIDE: MOBILE
GO ONTO TWITTER LIVE Twitter is a micro NEXT SLIDE: PLATFORMS TO MANAGE TWITTER
These are the most well known applications used to interface with Twitter - they are not types of social media They are free and have smart phone, desk top, i-pad applications When you download you just have to fill in the details to allow them to use your Twitter log in. You can link them to Facebook too. I use Tweetdeck as it helps me use Twitter more efficiently and effectively NEXT SLIDE: TWEETDECK HOME PAGE
NEXT SLIDE: Tweetdeck downloaded and logged in
GO ONTO TWEETDECK LIVE Show the various features NEXT SLIDE: WHAT AND WHEN TO TWEET
As with ALL networking - give before you take No networking should be used for hard selling - it ’ s about building trust and relationships What - updates about what you are doing (remember confidentiality) News, industry information, links to your blogs Best idea is to observe what others do. If you have business followers - don ’ t say you are having coffee at X - but do praise the service or delicious coffee at a particular coffee shop Some people call social networking for business - business networking. Remember if you wouldn ’ t say to someone ’ s face at a networking event then best you don ’ t Tweet it. NEXT SLIDE: WHO TO FOLLOW
NEXT SLIDE: USEFUL CONVENTIONS
NEXT SLIDE:USES OF TWITTER
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Before you embark on social networking your need to establish a strategy, what your goals are and how you will achieve them To be effective it needs to be a habit - plan ahead, make time to deliver your strategy You need to be consistent - in your approach, in how you represent your brand, with your frequency of communication Remember - give before you take - retweet, comment on blogs. Social media is not a heavy selling platform.
![Getting started with Social media ,[object Object]](https://image.slidesharecdn.com/ccci-socmediatastersession-120119120301-phpapp01/85/Social-Media-Taster-Session-1-320.jpg)
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