SDL Helps the World’s Best Brands Deliver Exceptional Customer Experiences.

1. SDL Proprietary and Confidential
Global Brands
Choose SDL to
Power Their Web
Experience

2. 2
SDL Helps the World’s Best Brands Deliver
Exceptional Customer Experiences

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To remain competitive, today’s
businesses must meet consumer demand
for personalization and relevance during
all brand touch points.
“[With SDL] …companies
predict what their customers
want and effectively engage
them across multiple languages,
cultures, channels and devices.”
Christine Crandell, Forbes.com
A global customer experience requires an
integrated approach to brand management,
multi-channel engagement, web content
management and audience targeting.

4. Finance Leaders
Choose SDL to
Power their Web
Experiences

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BBVA uses SDL technology to create
customer value and help them place the
customer at the center of their business.
With SDL Web, they give 7 million customers
across more than 30 countries control over
their online experience, an effort that
receives positive feedback from customers.
Our main objective is to provide a
great customer experience, and the
easiest possible path to the
information they are looking for and
to the tasks they want to perform.
Today, we speak our customers’
language. We recognize that the
world is changing and that the
banking industry needs to change
with it.
Ignacio Ortega
Director, Internet & Mobile Channels
BBVA

6. 6
With SDL, Allianz Global Assistance is able
to provide content in 58 language to 33
operational divisions across 34 countries,
who can then adapt it for their operations and
events, while maintaining a unified message
across the group..
…[SDL] allowed us to centralize the
distribution of content to our websites
while at the same time helping teams
in each subsidiary improve the
material published.
André Lavaix,
Corporate Internet & Intranet IT Manager
Allianz Global Assistance

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Now that business users are
empowered to make changes on the
website, our resources are utilized
much more efficiently. …we have
improved our speed to market and
our operational processes have
become streamlined.
Ravi Nair
Head- Alternate Channels
Abu Dhabi Commercial Bank
With SDL, Abu Dhabi Commercial Bank has
a scalable, user-friendly web content
management solution to support its
diversified banking services. The SDL Web
solution for ADCB was implemented in 21
days.

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It’s this flexibility that we have with
our SDL Tridion platform which
allows us to offer our customers the
information and products they want,
in the style that works for them.
Jeremy Walters
Head of Systems Development
Virgin Money
Virgin Money chose SDL Web to support its
strategic push to move its customer base
onto its website, where it is able to
communicate its product range and brand
more effectively.
Today, the company can efficiently launch
sites and web pages, and deliver
personalized content to its customers.

9. Public Sector
Organizations
Choose SDL to
Power their Web
Experiences

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Business users, who are not at all
technical, now contribute directly to
the website, which is a huge benefit.
This allows us in the IT department
to get involved in more complex
tasks.
Raj Pareek
Manager of eGovernment Services
City of Boston
With responsibility to communicate accurate,
consistent and timely information to more
than half a million residents, the City of
Boston chose SDL Web so it could empower
each department to update and add pages
on their own.

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Using SDL has revolutionized our
working practices. What we do now
is easier and faster and what we
publish is of a consistently high
standard. We have better control
over the website, so we can focus on
the areas that are of greatest interest
to our users.
Cliff Beale
Web & Information Services Manager
RSPB
As the largest conservation organization in
Europe, Royal Society for the Protection of
Birds (RSPB) chose SDL to ensure
consistent content and message
management, governance and keep up with
technological improvements.

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The new site provides a much clearer
information pathway for prospective
students. Moving forward we will
continue to improve the website to
ensure that their online experience of
Middlesex is both informative and
intuitive. We can now more clearly
identify where visitors respond to calls
to action and we feel that it is easier for
visitors to navigate through, and
respond to, our online content.
Richard Garratt
Corporate Marketing Manager
Middlesex University
Middlesex University leverages SDL Web to
provide a stable platform for its website and
an intuitive, informative online experience for
students its 34,000 students globally.

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Instead of people reading about a
debate or a change in this or that
law, they have a direct link to what is
happening in Parliament.
Willem-Jan Gevers
Senior Adviser on Online Media
Ministry of Justice
The Dutch Ministry of Justice is the largest
government department in the Netherlands
and controls 100 websites. The department
chose SDL Web to effectively centralize and
streamline its web content.

14. Manufacturing &
Consumer
Packaged Goods
Leaders Choose
SDL to Power their
Web Experiences

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Before the integration was done, it
used to take three weeks for
approved content to become
accessible on the portal. Now users
bypass the IT department, adding
content as and when they want.
Nicolas Costes
eBusiness Director, EMEA
Goodyear Dunlop Europe
Goodyear leverages SDL web to centralize
content creation for its 120 websites across
30 languages.

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Localization is key in global
marketing. Marketing in the US is
completely different than marketing
in Europe or Asia. You need to tell
your story and present your products
differently in these markets.
Falko Lameter
CIO
Kaeser Kompressoren
Kaeser Kompressoren, a leading global
supplier of compressed air technology, chose
SDL Web to support customers in more than
100 countries.

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Before we worked with SDL, content
maintenance and brand control was
close to impossible. BluePrinting was
our biggest and most important
strategic decision. I believe we are
now only confined by our own
imagination of what we can do
online.
Dellwyn Oseana, Project Coordinator,
Internet Development Group
Ricoh Europe
The European Ricoh Group markets its
products under a number of different brands.
With SDL, Ricoh is able to communicate with
the different brands, localize regional
content, maintain brand consistency and
provide content in many different languages.

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We realized we could improve our
reach if our websites were in local
languages, so we decided to
implement a global web content
management solution.
Olivia Gambin
Web Communications Manager
Atlas Copco
Atlas Copco, a world-leading provider of
industrial productivity solutions, selected SDL
Web to manage multiple languages for
communications with its global audiences via
the web. Today it saves approximately 40
hours per page in publishing time.

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The SDL Tridion system is flexible
enough to meet our local business
objectives since distributors can work
on their own websites with their local
content. The platform offers
globalization capabilities in
combination with localization
opportunities.
Erica Zandelin
Manager of Internet Communications
Scania CV AB
Scania operates in over 100 countries and
wanted an online solution that offered cost
effective communication to build its global
presence, while allowing a locally tailored
approach and market share expansion.
Scania chose SDL Web because of its global
content management capabilities.

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Local web managers can translate
and localize the content but we have
kept the overall design and assets
for both the website and newsletters
at the European level to ensure
brand consistency. …. we reached
the sales and reservation targets
within a short time frame, which
indicates to us that it’s a successful
site.
Stefan Versluis
Content Manager
Yamaha Communications Division
Yamaha Motor Europe chose SDL Web to
improve the usability and online experience
for its 44 websites across Europe. Today, the
company delivers an engaging customer-
centric site that engages users through the
point of sale.

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Our customers have now their
needed information available in their
local language, fast on every device
that they are using.
Kari Leppänen
Owner, Online Marketing &
Communication Solutions
KONE
KONE, one of the world’s largest producers
of ‘people-moving’ equipment, chose SDL
Web to provide better interactive experiences
and engagement across its corporate site,
and over 50 regional websites across 30
languages. To date, the company has
achieved a 20% lift in conversion rates.

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At Repsol, we benefit from a tool that
allows editors to create, maintain and
publish content in a fast and efficient
way. The SDL technology helps us to
achieve that in a cost-effective way
and keep our costs in check.
Pilar Marqués
Vice-Director Online Communication
Repsol
Repsol, a large international oil and gas
company, selected SDL Web to ensure its
websites reflected the company’s
international status across many languages,
while maintaining brand consistency across
30 countries.

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SDL’s web content management
solution enables us to serve
visitors according their individual
needs.
Michaël Vandenbergen
Corporate Communication Manager
Tessenderlo Group
The Tessenderlo Group, an international
chemicals company with more than 100
branches in 20 countries chose SDL Web to
easily reuse content across websites and
because of its powerful multilingual support.

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The Unilever brand is vital to the
organization. The timescale for our
project was extremely tight and
there’s no way that this could have
been achieved without the SDL
team.
Katherine Attoe
IT Manager
Unilever
The Unilever portfolio includes 400 brands
focused on health and wellbeing. The
company chose SDL Web to support its roll
out of new branding to its 240,000
employees in 150 countries and 3rd party
agencies.

25. Service
Service Leaders
Choose SDL to
Power their Web
Experiences

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The success of transforming our
sites is now very obvious. In fact, we
view SDL not only as a content
management solution but as a brand
consistency control system too.
Tim Mott
North America eBusiness Solutions Director
Sodexo
Sodexo, the leading global provider of food
and facilities management services, covers
80 countries and has hundreds of public
facing websites. It chose SDL Web to
manage its corporate website and ensure
brand consistency, while providing content to
support local languages and markets.

27. Travel and
Hospitality
Leaders Choose
SDL to Power their
Web Experiences

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Now we roll-out marketing
campaigns and sales promotions to
more than 60 countries – in the local
language – in just a few days. We
only need to develop our campaigns
and promotions once, which is a
huge benefit as it saves us time and
money.
Alexander Mul
eMarketing Director
KLM
KLM chose SDL Web to enable consistent
branding across a complex network of
websites that also address local customer
needs.
KLM also uses SDL for all its online
interactive marketing campaigns, as well as
for sales promotions.

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We use SDL Tridion to engage
with our customers through
multiple channels, including web,
mobile, SMS, e-mail and digital
kiosks. ...Since we implemented SDL
Tridion, we enjoyed more than a
40% increase on our online traffic
across multiple channels. We’ve also
enjoyed an easier and faster content
management process within the
organization.
Abu Dhabi Airports Company
Abu Dhabi Airports Company chose SDL
Web to protect its online brand and create
brand consistency across multiple channels.
ADAC websites have increased traffic by
40% and gained international recognition and
a broad range of awards for the way in which
it successfully addresses the customer
journey.

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Our new mobile website has proven
successful on several levels. We’ve
extended our reach and offered our
guests yet another convenient, easy-to-
use method to interact with us. Secondly,
we have already received compliments
from our guests about how smoothly the
mobile site works and how quickly it
performs. Thirdly, the number of bookings
we received through the mobile site
surpassed our expectations. The
investment we made was returned within
two months.
Christoph Oberli
VP eCommerce & Interactive
Mandarin Oriental Hotel Group
Mandarin Oriental centrally manages
websites for each of its 26 hotels in English
and six additional languages – Japanese,
Simplified Chinese, Traditional Chinese,
French, Spanish and German using SDL
Web.

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[SDL] efficiently structures
enterprise-wide processes for the
creation, management, distribution
and delivery of business critical
content across multiple websites,
portals, e-applications and paper-
based publications.
Mike Simon
Senior VP of Corporate Communications
Emirates Group
Dubai-based Emirates, one of the fastest
growing airlines in the world, uses SDL Web
to enable the airline to reach a wider
audience, and replicate common information
across all its domains.

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We looked at a number of content
management systems. We felt that
SDL provided the solid platform,
sound security model, architecture
and hosting capabilities we needed
for the IONOS solution. In addition,
its multi-language and multi-site
management capabilities meet the
real needs of both travelers and
airports.
Ryan Scott
Director
SapientNitro
Denver International Airport (DIA) is
consistently recognized as a leader
internationally when it comes to world class
customer service. SDL worked with partner
SapientNitro, to update DIA’s existing
website and develop a mobile application to
enhance DIA’s customer service offerings.

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We recognize that today’s traveler
uses external review sites and other
sources for information when they
research and plan their trips. So
we’ve included links on our main site
that lead website visitors to both
social media and external review
sites. Rather than creating this
functionality on our own site, we
decided to use the sites that people
already go to.
Tomas Vanderplaetse
Online Marketing Manager, Tourism
Flanders
Tourism Flanders promotes Flanders
internationally as a tourism destination to
increase the number of overnight stays in
Flanders. It chose SDL Web to provide a
consistent identity and online experience for
their regional markets.

34. Community
Organizations
Choose SDL to
Power their Web
Experiences

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Any time our organization is
mentioned in the press or media, or
a topic related to child poverty
becomes prominent, our website can
be inundated with visits. We need to
make sure that we can respond as
quickly as possible, so that we can
channel resources to the right area
and provide the information visitors
are looking for.
Taylor Holmes
Senior Web Product Manager
Compassion International
Compassion provides child development aid
to more than one million children in 26
countries. Since implementing SDL Web, it
has seen a 350% increase in traffic, along
with increased conversions.

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We have been able to develop a site
which tailors its style for different
devices. This gives us the ability to
present information, features and
functionality in different ways to
different audiences based on what
we know about their devices,
features and functional capabilities,
and enables the delivery of a much
more personalized experience.
Andy Nash
Digital Project Manager
Macmillan
Macmillan Cancer Support is dedicated to
helping with all the things that people
affected by cancer want and need. It chose
SDL Web to address the growing demand to
deliver its content via mobile.

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Success businesses across the globe are using SDL to deliver
relevant, integrated customer experiences across channels.
For more information, visit
www.sdl.com/cxweb

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Global Customer Experience Management