Presentation from Searchfest 2013. Strategies include how to better market content for e-commerce websites, people to follow, and more. Follow me on Twitter: http://www.twitter.com/rosshudgens

1. E-Commerce Content Marketing for Search
Ross Hudgens, Founder, Siege Media
@RossHudgens http://siegemedia.com

2. FIRST:
RESTUCTURE
YOUR THOUGHT
PROCESS.

3. @ROSSHUDGENS

4. SO, THINK “GREAT DIGITAL
EXPERIENCES”, NOT LINKS.

5. HELPFUL
PRODUCT
PAGES

6. EXPANSIVE EDUCATION PORTALS

7. REPLIES TO BRAND MENTIONS,
NOT JUST TWITTER ACCT. MENTIONS

8. GREAT
DESIGN

9. BLAZING SITE SPEED
Get The Bookmarklet: http://siege.cm/seomarklets

10. RESPONSIVE
DESIGN
RD Bookmarklet:
http://responsive.victorcoulon.fr/

11. ONLINE
CUSTOMER
SERVICE
THAT GIVES A
S%!*

12. CREATIVE PRODUCTS
DISCOVERED ONLINE

13. AMAZING USABILITY

14. A
MEMORABLE
BRAND YOU
CAN ENGAGE
WITH ONLINE

15. A BIG & VISIBLE DIGITAL SALE

16. REMARKABLE POST-CONVERSION
E-MAIL MESSAGES
20,000+ Citations
Received Online!

17. SECOND:
ACTIVELY
PURSUE
NEW VERTICAL
KNOWLEDGE.

18. IF THE 2005 SEO
VERSION OF
YOU IS STILL
AROUND THE
OFFICE TODAY,
THEY SHOULD
BE FIRED.

19. UNFOLLOW
(MOST) SEOS.
STOP
READING
(MOST) SEO
BLOGS.
WE’RE NOT
THE BEST AT
THIS. YET.

20. READ
GREAT
BLOGS:

21. FOLLOW
GREAT
PEOPLE:

22. FOLLOW
GREAT
BRANDS:

23. http://www.distilled.net/blog/seo/building-a-t-shaped-skill-set/

24. THIRD:
ACCELERATE
YOUR
MARKETING.

25. TOPSY FOR GUEST POST OPPORTUNITIES
@ROSSHUDGENS

26. TAKE ADVANTAGE OF PEOPLE
SHARING YOUR SITE
Topsy.com/Links – Bookmarklet: http://siege.cm/seomarklets

27. CAPITALIZED
META
DESCRIPITONS
IMPROVE
ORGANIC CTR
WITH PPC
BEST
PRACTICES
MAIN KEYWORD
TWICE IN
DESCRIPTION

28. IMPROVE
ORGANIC CTR
WITH PPC
BEST
PRACTICES
“REGISTERED”
TRADEMARK

29. WHOIS Bookmarklet For
Contact Finding
Get The Code: http://siege.cm/seomarklets

30. TextExpander
http://siegemedia.com/text-expander

31. DESIGN/DEVEL
OPMENT
COMMUNITY
GUEST POSTS

32. Could Use
Rel=Author…
ADD VALUE
WHEN
PITCHING BY
GIVING SEO
ADVICE

33. CREATE GMAIL FILTERS FOR HARO
Easy Way
To Improve
Signal:Noise Ratio!
@ROSSHUDGENS

34. Brand Image Search UsingTINEYE
BRAND IMAGE SEARCH USING TinEye
@ROSSHUDGENS

35. GOOGLE REVERSE IMAGE SEARCH
@ROSSHUDGENS

36. GOOGLE BLOG SEARCH FOR TARGETED,
FRESH GIVEAWAY OPPORTUNITIES
http://www.google.com/blogsearch

37. COMPETITOR GIVEAWAY MONITORING
http://www.google.com/blogsearch

38. allinurl:/tag/BRAND/
PROTIP:
CREATE GOOGLE
ALERTS FOR
THESE QUERIES
@ROSSHUDGENS

39. MONITOR
BRAND
MENTIONS
ON
GOOGLE +

40. FORUM LINK BUILDING
http://downtownecommerce.com/blog/search-engine-
marketing/ecommerce-link-building-using-forums/

41. SEER SEO TOOLBOX
http://www.seerinteractive.com/seo-toolbox/

42. LINKS FROM THIS
PRESENTATION:
rosshudgens.com/ecom/

43. Ross Hudgens, Founder, Siege Media
@RossHudgens http://siegemedia.com
E-Mail: ross@siegemedia.com