0
#cbdiner #stay          or #cbdiner #go   Cluetrain Manifesto
#cbdiner #deal            or#cbdiner #no deal     Cluetrain Manifesto
1. Markets are conversations.          Cluetrain Manifesto
Cluetrain Manifesto
Q1
18. Companies that dont realize      their markets are now  networked person-to-person,    getting smarter as a resultand ...
Q1In a networked market will innovation   come from thecustomer or from the R&D department?
Q1 (more)
73. Youre invited,        but its our world.Take your shoes off at the door. If you want to barter with us,    get down of...
Q2
13. Whats happening to markets      is also happening among employees.A metaphysical construct called "The Company“  is th...
Q2   Will EnterpriseSocial change the role of HR inside the    organisation ?
Q3
31. Networked markets can change suppliers overnight. Networked knowledge workerscan change employers over lunch.Your own ...
Brand loyalty over 12 months
Q3 In a world where there     is no customer, employer or employeeloyalty how do we build  relationships that are       me...
Q4
32. Smart markets      will find supplierswho speak their own language.          Cluetrain Manifesto
Q4 Does the rise of social         toolssignpost the end of the corporate web site?
Q5
50. Today, the org chart is hyperlinked,            not hierarchical.   Respect for hands-on knowledgewins over respect fo...
Q5Is influence replacing      hierarchy ?
Q6
65. Were also the workers   who make your companies go.We want to talk to customers directly          in our own voices,no...
Q6Are companies going tobe bold enough to lettheir customers talk to   anyone inside the       business ?
Q7
10. Networked markets are getting smarter,     more informed, more organized.    Participation in a networked market      ...
Cluetrain Manifesto
Q7     How does participationfundamentally change      people ?
Q8
12. There are no secrets. The networked market knows more        than companies do     about their own products.And whethe...
Q8      Does the networked      market know more     about your products         than you do?
Q9
82. Your product broke.                  Why? Wed like to ask the guy who made it.Your corporate strategy makes no sense. ...
In the NYC office of Lehman Brothers the CEO was called  the ‘invisible man’ by personnel from the trading floor at HQIhe ...
Q9Does the CEO reportto the shareholdersor to the networked       market ?
Q10
17. Companies that assume              online markets          are the same marketsthat used to watch their ads on televis...
Q10If networked markets   are proving to be different then what   will a networked workforce look like?
Q11
86. When were not busy being your               "target market,“         many of us are your people.   Wed rather be talki...
Q11 Does allowing your staff to go off pisteincrease productivity           ?
Q12
42. As with networked markets,  people are also talking to each other     directly inside the company —and not just about ...
“the regulators are not comfortable                          with our use of Social networking tools                      ...
Q12Do Enterprise social tools represent an opportunity to re-engage a disengaged    workforce?
Collaboration Diner - Olympia 6&7th march, 2012
Collaboration Diner - Olympia 6&7th march, 2012
Collaboration Diner - Olympia 6&7th march, 2012
Collaboration Diner - Olympia 6&7th march, 2012
Collaboration Diner - Olympia 6&7th march, 2012
Collaboration Diner - Olympia 6&7th march, 2012
Collaboration Diner - Olympia 6&7th march, 2012
Collaboration Diner - Olympia 6&7th march, 2012
Collaboration Diner - Olympia 6&7th march, 2012
Collaboration Diner - Olympia 6&7th march, 2012
Collaboration Diner - Olympia 6&7th march, 2012
Collaboration Diner - Olympia 6&7th march, 2012
Collaboration Diner - Olympia 6&7th march, 2012
Collaboration Diner - Olympia 6&7th march, 2012
Upcoming SlideShare
Loading in...5
×

Collaboration Diner - Olympia 6&7th march, 2012

487

Published on

Here are the slides from the thought leader sessions we held in the Collaboration Diner at Olympia.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
487
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Collaboration Diner - Olympia 6&7th march, 2012"

  1. 1. #cbdiner #stay or #cbdiner #go Cluetrain Manifesto
  2. 2. #cbdiner #deal or#cbdiner #no deal Cluetrain Manifesto
  3. 3. 1. Markets are conversations. Cluetrain Manifesto
  4. 4. Cluetrain Manifesto
  5. 5. Q1
  6. 6. 18. Companies that dont realize their markets are now networked person-to-person, getting smarter as a resultand deeply joined in conversationare missing their best opportunity. Cluetrain Manifesto
  7. 7. Q1In a networked market will innovation come from thecustomer or from the R&D department?
  8. 8. Q1 (more)
  9. 9. 73. Youre invited, but its our world.Take your shoes off at the door. If you want to barter with us, get down off that camel! Cluetrain Manifesto
  10. 10. Q2
  11. 11. 13. Whats happening to markets is also happening among employees.A metaphysical construct called "The Company“ is the only thing standing between the two. Cluetrain Manifesto
  12. 12. Q2 Will EnterpriseSocial change the role of HR inside the organisation ?
  13. 13. Q3
  14. 14. 31. Networked markets can change suppliers overnight. Networked knowledge workerscan change employers over lunch.Your own "downsizing initiatives“ taught us to ask the question: "Loyalty? Whats that?" Cluetrain Manifesto
  15. 15. Brand loyalty over 12 months
  16. 16. Q3 In a world where there is no customer, employer or employeeloyalty how do we build relationships that are meaningful ?
  17. 17. Q4
  18. 18. 32. Smart markets will find supplierswho speak their own language. Cluetrain Manifesto
  19. 19. Q4 Does the rise of social toolssignpost the end of the corporate web site?
  20. 20. Q5
  21. 21. 50. Today, the org chart is hyperlinked, not hierarchical. Respect for hands-on knowledgewins over respect for abstract authority. Cluetrain Manifesto
  22. 22. Q5Is influence replacing hierarchy ?
  23. 23. Q6
  24. 24. 65. Were also the workers who make your companies go.We want to talk to customers directly in our own voices,not in platitudes written into a script. Cluetrain Manifesto
  25. 25. Q6Are companies going tobe bold enough to lettheir customers talk to anyone inside the business ?
  26. 26. Q7
  27. 27. 10. Networked markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally. Cluetrain Manifesto
  28. 28. Cluetrain Manifesto
  29. 29. Q7 How does participationfundamentally change people ?
  30. 30. Q8
  31. 31. 12. There are no secrets. The networked market knows more than companies do about their own products.And whether the news is good or bad, they tell everyone. Cluetrain Manifesto
  32. 32. Q8 Does the networked market know more about your products than you do?
  33. 33. Q9
  34. 34. 82. Your product broke. Why? Wed like to ask the guy who made it.Your corporate strategy makes no sense. Wed like to have a chat with your CEO. What do you mean shes not in? Cluetrain Manifesto
  35. 35. In the NYC office of Lehman Brothers the CEO was called the ‘invisible man’ by personnel from the trading floor at HQIhe was so elusive he didn’t even make it to the infamous 31st floor
  36. 36. Q9Does the CEO reportto the shareholdersor to the networked market ?
  37. 37. Q10
  38. 38. 17. Companies that assume online markets are the same marketsthat used to watch their ads on television are kidding themselves. Cluetrain Manifesto
  39. 39. Q10If networked markets are proving to be different then what will a networked workforce look like?
  40. 40. Q11
  41. 41. 86. When were not busy being your "target market,“ many of us are your people. Wed rather be talking to friends online than watching the clock.That would get your name around better than your entire million dollar web site. But you tell us speaking to the market is Marketings job. Cluetrain Manifesto
  42. 42. Q11 Does allowing your staff to go off pisteincrease productivity ?
  43. 43. Q12
  44. 44. 42. As with networked markets, people are also talking to each other directly inside the company —and not just about rules and regulations, boardroom directives, bottom lines. Cluetrain Manifesto
  45. 45. “the regulators are not comfortable with our use of Social networking tools but the will get use to it, its inevitable” “with these tools, our employees will create value for us and our customers in ways we cannot even imagine today”Reversed employee antagonism and resistance to Sunday openingby facilitating conversation on the corporate platform and devolvingdecision making power to employees . Now employees actively championthe Sunday opening policies which they actively shaped .
  46. 46. Q12Do Enterprise social tools represent an opportunity to re-engage a disengaged workforce?
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×