31. Networked markets can change suppliers overnight. Networked knowledge workerscan change employers over lunch.Your own "downsizing initiatives“ taught us to ask the question: "Loyalty? Whats that?" Cluetrain Manifesto
86. When were not busy being your "target market,“ many of us are your people. Wed rather be talking to friends online than watching the clock.That would get your name around better than your entire million dollar web site. But you tell us speaking to the market is Marketings job. Cluetrain Manifesto
Q11 Does allowing your staff to go off pisteincrease productivity ?
42. As with networked markets, people are also talking to each other directly inside the company —and not just about rules and regulations, boardroom directives, bottom lines. Cluetrain Manifesto
“the regulators are not comfortable with our use of Social networking tools but the will get use to it, its inevitable” “with these tools, our employees will create value for us and our customers in ways we cannot even imagine today”Reversed employee antagonism and resistance to Sunday openingby facilitating conversation on the corporate platform and devolvingdecision making power to employees . Now employees actively championthe Sunday opening policies which they actively shaped .
Q12Do Enterprise social tools represent an opportunity to re-engage a disengaged workforce?